27/09/2026
The asking price you choose on day one matters.
7 in 10 homes listed and sale agreed in 2026 had no recorded price reduction. They took an average of 33.6 days to reach sale agreed. Homes that were reduced took 80.8 days.
And finding a buyer is only part of the job.
Of homes that went sale agreed in 2025, those reduced beforehand were 2.2 times as likely to fall through: 31.5% of sale agreed homes with a price reduction fell through, versus 14.5% of sales agreed without a reduction.
Speed matters too. Around 19 in 20 homes agreed within a month reach exchange and completion. When it takes more than three months to agree a sale, that falls to around 11 in 20.
Getting the price right at the outset isn’t about being optimistic or cautious. It’s about being accurate: matching what buyers in your area are actually paying right now.
If you’re thinking about moving in Backwell, Nailsea or the villages around North Somerset, we’d be glad to talk through what your home could realistically achieve. Visit www.parkers-ea.co.uk.
Have you seen a home sit for months and then move quickly after a price change? Share what you’ve noticed locally.