21/08/2026
🏘️The highest rent is not always the best return.
When marketing a rental property, it can be tempting to focus on achieving the very top of the rental range. After all, an extra £50 per month sounds like an extra £600 per year.
But there is another figure landlords need to consider: void time.
Even where a rental figure can be supported by current market evidence, aiming for the very top of the achievable range may not always produce the best overall return.
A good rental appraisal looks at the bigger picture:
🏡Comparable properties current available to tenants
🏠Property size, condition and specification
📍Location and local demand
🌱EPC rating and potential running costs
📊Current market conditions and achievable rent
Presentation matters too.
Prospective tenants are often comparing several homes within a similar price range, so how a property is presented can make a real difference.
Getting the pricing right from the beginning can also support longer-term tenancies. A rent that represents fair value for the property and its location can help attract tenants who see the property as somewhere they can afford to settle and make their home.
And retaining a good tenant has value in itself. Longer tenancies mean fewer void periods, fewer changeovers, reduced marketing and preparation costs, and greater continuity for both the landlord and the people living in the property.
Sometimes the strongest return is not about squeezing every possible pound out of the monthly rent - it is about creating a sustainable tenancy that works for everyone.
Where professional cleaning is needed before marketing or between occupancies, we can call on our sister company JBY Cleaning to help make sure the property is ready to welcome its next occupants 🧼🌟
Looking for support with your rental property? Get in touch with Yeomans Concierge for a chat about your property, your plans and how we can help you get the most from your investment - for the long term.
