Advanced Rent Option

Advanced Rent Option Advanced Rent Option is quality property management + guaranteed full market rent paid a year upfront

The Advanced Rent Option (ARO) is a service provided to landlords in England and Wales that offers Quality Property Management along with guaranteed full market rent paid a year in advance at no extra cost. The ARO was launched in 2018 by Simon Shinerock, the founder of Choices Estate Agents. The ARO is based on the proprietary Primary TenancyTM, an approach developed by Shinerock in 2008 that all

ows ARO to become the primary tenant, pay landlords a year's rent in advance and then collect the rent back monthly from the tenant in the property. Apart from paying a years rent in advance, The ARO is similar to a conventional Full Management Service, as the cost to the landlord remains the same but offers real advantages to landlords in terms of security and simplicity. The ARO helps landlords navigate the ever-increasing bureaucracy and regulations imposed on landlords, making it an attractive option for landlords looking for added value in property management services. Since its launch, the ARO has become Choices Estate Agents' strongest USP and a significant contributor to their success as one of the UK's most successful estate agents.

🔓Unlock flexibility when you need it most with Choices ARO™.Access the value of your future rental income today – withou...
29/05/2026

🔓Unlock flexibility when you need it most with Choices ARO™.

Access the value of your future rental income today – without taking out a loan and without impacting your credit rating. The funds remain yours to use however you choose, giving you greater control when managing your property finances.

With no security taken, Choices ARO™ offers a simple, transparent and cost-effective way to unlock cashflow when it matters.

Find out how Choices ARO™ could support your property plans: https://www.choices.co.uk/advanced-rent-option/

A huge thank you for the wonderful feedback about Shiquerah 🙌We’re so pleased to hear that her professionalism, prompt c...
28/05/2026

A huge thank you for the wonderful feedback about Shiquerah 🙌

We’re so pleased to hear that her professionalism, prompt communication, and support helped make the renting process smooth and stress-free. Delivering great customer service every step of the way is exactly what we aim for. ❤️

Shiquerah, thank you for representing the team so brilliantly!

🏡 Have You Heard of the Primary Tenancy™?It’s the model behind how Choices ARO works — and it’s changing the way landlor...
27/05/2026

🏡 Have You Heard of the Primary Tenancy™?

It’s the model behind how Choices ARO works — and it’s changing the way landlords think about renting.

Instead of simply acting as your letting agent, we become your Primary Tenant™, allowing us to:
�✔ Pay landlords up to a year’s rent upfront�
✔ Professionally manage the property throughout the tenancy
�✔ Handle tenant communication and day-to-day management

It’s a smarter, more structured approach designed to give landlords more certainty, simplicity, and peace of mind.

Discover how Choices ARO works 👉 https://www.choices.co.uk/advanced-rent-option/�

📈 The lettings market is holding steady — even as the Renters’ Rights Act reshapes the sector.New figures show tenant de...
26/05/2026

📈 The lettings market is holding steady — even as the Renters’ Rights Act reshapes the sector.
New figures show tenant demand is rising again, rental supply remains stronger than last year, and affordability has stayed stable despite major legislative changes.

But one thing is becoming clear:�Landlords who stay organised, responsive, and professionally managed are in the strongest position moving forward.

In today’s market, success isn’t just about listing a property — it’s about:�
✔ Accurate pricing�
✔ Strong tenant communication�
✔ Compliance confidence
�✔ Reliable cashflow

As the market evolves, preparation and stability are becoming the real competitive advantage.
👉 Discover a smarter way to let with Choices ARO: https://www.choices.co.uk/advanced-rent-option/

☀️ Late May Bank Holiday Mode: ON Longer days, brighter evenings, and the perfect time to start planning your next prope...
25/05/2026

☀️ Late May Bank Holiday Mode: ON

Longer days, brighter evenings, and the perfect time to start planning your next property move 🏡✨
Whether you’re thinking about selling, letting, or simply curious about your property’s current value, now’s the ideal time to find out where you stand in today’s market.

👉 Get a FREE 60-second instant online property valuation today.

In today’s competitive rental market, standing out matters — and at Choices ARO, we’ve designed our approach to do exact...
22/05/2026

In today’s competitive rental market, standing out matters — and at Choices ARO, we’ve designed our approach to do exactly that.

We offer ARO™ as a strategic way to attract and work with quality landlords, while keeping things simple, efficient, and mutually beneficial.

Rather than treating upfront rent as a “cost,” we view it like any other essential business investment — similar to marketing or advertising. It helps us connect with the right landlords, faster, in a more meaningful way.

And the best part? That efficiency doesn’t just help us — it flows directly back to our landlords. 🏡
✔ Faster, more streamlined lets
✔ Stronger landlord relationships
✔ A smarter, more competitive approach to renting

Learn more about us here: https://www.choices.co.uk/advanced-rent-option/

KABOOM! Your rent problems VANISHED!Late payments? Missed rent? Villains of the property world… defeated in one hit.With...
21/05/2026

KABOOM! Your rent problems VANISHED!

Late payments? Missed rent? Villains of the property world… defeated in one hit.

With Choices ARO, your rent arrives like a superhero landing — fast, powerful, and all at once. ⚡

Find out how much you could receive here: https://aro.advancedrentoption.co.uk/aro-calculator

When rent chaos strikes… there’s a new hero in town. 💥With Choices ARO, landlords don’t wait for monthly payments — they...
20/05/2026

When rent chaos strikes… there’s a new hero in town. 💥
With Choices ARO, landlords don’t wait for monthly payments — they unlock a year’s rent upfront and save the day in one epic move.

💥 No stress. No delays. Just superhero-level property power.

Get started here: https://www.advancedrentoption.co.uk/

📈 The latest industry insight highlights a growing shift in the rental market — more tenants are actively choosing to re...
19/05/2026

📈 The latest industry insight highlights a growing shift in the rental market — more tenants are actively choosing to rent, with the sector’s overall image continuing to improve.

This renewed confidence in renting is a positive signal for landlords and agents alike, reflecting a market that is becoming more professional, more transparent, and more attractive to long-term tenants.

As demand for rental homes remains strong, landlords who can offer well-managed, tenant-friendly options are best placed to benefit from this growing confidence in the sector.

A healthier rental market isn’t just good news for tenants — it’s good news for everyone involved.

⭐⭐⭐⭐⭐A big thank you to our client for sharing such kind feedback.We’re especially pleased to hear about their experienc...
18/05/2026

⭐⭐⭐⭐⭐

A big thank you to our client for sharing such kind feedback.

We’re especially pleased to hear about their experience with Nicky, who stepped in quickly over the Good Friday period when a leak was reported by the flat below. She acted fast to contact the tenants, coordinate access, and arrange for a trusted plumber to attend and resolve the issue promptly.

Being 200 miles away and still feeling confident everything was being handled just shows how important responsive, proactive property management is—and we’re glad we could provide that reassurance when it mattered most.

Introducing Choices ARO™ – Primary Tenancy™.We become your tenant, paying rent in advance (less our agreed costs), while...
15/05/2026

Introducing Choices ARO™ – Primary Tenancy™.
We become your tenant, paying rent in advance (less our agreed costs), while taking on the full responsibility of managing the property and securing quality, fully referenced tenants.
💥 Full compliance and safety checks completed before move-in�
💥 Professional referencing and tenant sourcing where required�
💥 Ongoing full property management throughout the tenancy
�💥 Optional Rent Guarantee Shield available at 3.75% of annual rent for added protection

No capes, no chaos — just a structured, smarter way to manage your rental property.

Speak to our team to activate your ARO™ service today: https://www.choices.co.uk/advanced-rent-option/

Address

99 Brighton Road
Redhill
RH16PS

Telephone

+441342840050

Website

https://uk.trustpilot.com/review/advancedrentoption.co.uk

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