Advanced Rent Option

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Advanced Rent Option Advanced Rent Option is quality property management + guaranteed full market rent paid a year upfront

The Advanced Rent Option (ARO) is a service provided to landlords in England and Wales that offers Quality Property Management along with guaranteed full market rent paid a year in advance at no extra cost. The ARO was launched in 2018 by Simon Shinerock, the founder of Choices Estate Agents. The ARO is based on the proprietary Primary TenancyTM, an approach developed by Shinerock in 2008 that allows ARO to become the primary tenant, pay landlords a year's rent in advance and then collect the rent back monthly from the tenant in the property. Apart from paying a years rent in advance, The ARO is similar to a conventional Full Management Service, as the cost to the landlord remains the same but offers real advantages to landlords in terms of security and simplicity. The ARO helps landlords navigate the ever-increasing bureaucracy and regulations imposed on landlords, making it an attractive option for landlords looking for added value in property management services. Since its launch, the ARO has become Choices Estate Agents' strongest USP and a significant contributor to their success as one of the UK's most successful estate agents.

ARO™ costs no more than standard property management.📊 15% + VAT — full professional management�📊 3.75% — our Landlord R...
09/10/2026

ARO™ costs no more than standard property management.

📊 15% + VAT — full professional management
�📊 3.75% — our Landlord Rent Guarantee

And here's what that gets you:
✅ 12 months' guaranteed rent — transferred within 3 working days�
✅ Full professional management — start to finish�
✅ Void protection — included at no extra cost

But the most important thing to understand about ARO™?
It is not a loan.

No borrowing costs. No additional debt. No impact on your credit rating.

It's simply your rent — just earlier. The money was always yours. ARO just makes sure you have it when it matters most.

Find out exactly what we'd pay you: advancedrentoption.co.uk/calculator

⭐⭐⭐⭐⭐This is exactly why we do what we do. 🙌When a landlord tells us that Choices ARO is better than conventional estate...
08/10/2026

⭐⭐⭐⭐⭐

This is exactly why we do what we do. 🙌
When a landlord tells us that Choices ARO is better than conventional estate agent arrangements — that's not just a compliment. That's the whole point.

Thank you so much to Andrew for taking the time to share this. It means everything to the whole team.

If you're a landlord still using a conventional letting agent arrangement — it might be time to find out what you're missing.

Don't just take our word for it — read what other landlords are saying about us on Trustpilot: https://uk.trustpilot.com/review/advancedrentoption.co.uk?stars=5

For most landlords, it's the start of a chain reaction nobody prepared for:📉 A gap in mortgage funding� 📞 Difficult conv...
07/10/2026

For most landlords, it's the start of a chain reaction nobody prepared for:
📉 A gap in mortgage funding�
📞 Difficult conversations with a tenant who isn't responding�
📋 Paperwork that suddenly needs to be watertight�
⚖️ A possession process that can take months and cost thousands

And here's what catches most landlords off guard — the unpaid rent is only part of the loss.
There's the management time. The legal advice. The court fees. The void period once the property is finally returned. And the quiet, relentless uncertainty of not knowing when income will start again.

Our latest blog breaks down exactly what happens during rental arrears — from the first missed payment to possession action — and what landlords can do at every stage to protect their position.

Read the full guide here: https://blog.advancedrentoption.co.uk/2026/09/23/what-happens-during-rental-arrears/

On 1st May 2026, the biggest shake-up to the UK rental market in over 30 years came into force.And 5 months on — the pic...
06/10/2026

On 1st May 2026, the biggest shake-up to the UK rental market in over 30 years came into force.
And 5 months on — the picture is clearer than the headlines suggested:
✅ Rents have stayed steady — the market didn't collapse�
✅ Investment has continued — quality landlords are still active
�✅ The major issues so far have been operational, not financial

But here's what's quietly happening beneath the surface:
⚠️ Possession cases are taking longer and costing more�
⚠️ Landlords with poor record-keeping are increasingly exposed�
⚠️ The court system is struggling under the volume of new Section 8 cases
�⚠️ Tenants are staying longer — and expecting more

The Renters' Rights Act didn't break the market. But it fundamentally changed what it means to be a landlord — and the gap between those who are set up for it and those who aren't is widening every month.

Choices ARO was built for exactly this market. Professional. Compliant. Protective.

💰 A year's guaranteed rent. Transferred within 3 working days: https://www.advancedrentoption.co.uk/

With the Autumn Budget just weeks away, tax experts and property analysts are already flagging what could be on the tabl...
05/10/2026

With the Autumn Budget just weeks away, tax experts and property analysts are already flagging what could be on the table for landlords:

💷 Capital Gains Tax inheritance loophole — the government is eyeing a clampdown on the CGT reset on inherited properties, a commonly used strategy for property investors�
🏠 Stamp duty surcharge tweaks — further increases to the additional property surcharge remain on the cards�
📊 Income tax changes — with fiscal pressure mounting, rental income could face greater scrutiny than ever

And here's the uncomfortable truth:
Every Budget since 2015 has made being a private landlord in the UK more expensive. There's no indication 2026 will be different.

The landlords best placed to absorb whatever comes next are those who've already secured their income for the year — not those collecting month by month and hoping the numbers still add up in November.

At Choices ARO, your rent is guaranteed and transferred within 3 working days of your tenant moving in — giving you the financial certainty to plan ahead regardless of what the Chancellor announces.

See what we'd pay you: advancedrentoption.co.uk/calculator

Supply is down 6%. Demand is up. There are now 5.3 enquiries per rental listing — the highest in almost two years.The ma...
02/10/2026

Supply is down 6%. Demand is up. There are now 5.3 enquiries per rental listing — the highest in almost two years.

The market is performing. But strong conditions only mean strong income if your property is tenanted, managed and your rent is actually landing.

Is yours set up to capture it?
We professionally manage your property and transfers a full year's rent within 3 working days of your tenant moving in.

The market is growing. Make sure your income grows with it.

Find out more here: https://advancedrentoption.co.uk/

💷 Is your rental income working as hard as your property?For landlords, strong cash flow can make a big difference — whe...
01/10/2026

💷 Is your rental income working as hard as your property?

For landlords, strong cash flow can make a big difference — whether you’re planning improvements, growing your portfolio or simply looking for greater financial certainty.

But what options are available when you want to make better use of your rental income?

Our latest blog explores cash flow solutions for landlords, including the different approaches available and how receiving rental income upfront could change the way you manage your property.

📖 Read the full blog to explore your options and discover how we could help you unlock greater certainty from your rental income: https://blog.advancedrentoption.co.uk/2026/09/21/cash-flow-solutions-for-landlords/

Not all rental properties are equal right now. 🏠 vs 🏢Brand new data published this week reveals a stark divide in the UK...
30/09/2026

Not all rental properties are equal right now. 🏠 vs 🏢

Brand new data published this week reveals a stark divide in the UK rental market:
🏠 Houses — accounting for almost two thirds of all properties attracting high tenant demand across England
�🏢 Flats — seeing falling rental values in most major cities outside London
The shift has been driven by remote working, growing households and tenants prioritising space and outdoor areas over city centre convenience.

For landlords, this raises an important question:
Is your property positioned to attract the strongest possible tenant — and the strongest possible rent?

Because in a market where demand is increasingly polarised, the difference between a well-managed house and a poorly presented flat could be thousands of pounds a year.

Our professional management ensures your property is always presented, maintained and positioned to attract quality tenants — whatever type it is.

💰 See what Choices ARO would pay you: advancedrentoption.co.uk/calculator

🏠 Can you still make a profit as a landlord in 2026?Yes — but the numbers matter.With rising costs, changing regulations...
29/09/2026

🏠 Can you still make a profit as a landlord in 2026?

Yes — but the numbers matter.
With rising costs, changing regulations and the ongoing responsibilities of property ownership, landlords need to look beyond rental income and consider the full cost of running a property.

That includes everything from maintenance and management to void periods and protecting your rental income.

That’s where we can offer a different approach.

For qualifying landlords, our Primary Tenancy™ model provides 12 months’ rent upfront, alongside full property management, rent guarantee, void protection and legal protection.

It’s about creating greater certainty around your rental income while leaving the day-to-day management to a professional team.

Want to know more about making your rental property work harder in 2026? Get in touch with our team: https://advancedrentoption.co.uk/

Let's clear this up once and for all. 🚨Here's the real difference:🔴 Rent Insurance�→ You pay a monthly premium — whether...
28/09/2026

Let's clear this up once and for all. 🚨

Here's the real difference:
🔴 Rent Insurance�
→ You pay a monthly premium — whether your tenant pays or not�
→ You make a claim after your tenant stops paying�
→ There's an excess period — typically 1 to 2 months — where you receive nothing�
→ The insurer decides whether your claim is valid�
→ If your paperwork isn't perfect, your claim can be rejected entirely�
→ You're still the landlord — still responsible for everything

🟢 Choices ARO Guaranteed Rent�
→ No premiums. No claims. No excess period.�
→ Your rent is guaranteed contractually — regardless of what your tenant does�
→ We become the Primary Tenant — we take on the risk, not you
�→ Your full year's rent is transferred within 3 working days of your tenant moving in
�→ Professional management included from day one

One is a safety net with holes in it.�The other removes the risk entirely.

Want to know exactly what Choices ARO would pay you upfront? Use our free calculator today: advancedrentoption.co.uk/calculator

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Redhill
RH16PS

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