Advanced Rent Option

Advanced Rent Option Advanced Rent Option is quality property management + guaranteed full market rent paid a year upfront

The Advanced Rent Option (ARO) is a service provided to landlords in England and Wales that offers Quality Property Management along with guaranteed full market rent paid a year in advance at no extra cost. The ARO was launched in 2018 by Simon Shinerock, the founder of Choices Estate Agents. The ARO is based on the proprietary Primary TenancyTM, an approach developed by Shinerock in 2008 that all

ows ARO to become the primary tenant, pay landlords a year's rent in advance and then collect the rent back monthly from the tenant in the property. Apart from paying a years rent in advance, The ARO is similar to a conventional Full Management Service, as the cost to the landlord remains the same but offers real advantages to landlords in terms of security and simplicity. The ARO helps landlords navigate the ever-increasing bureaucracy and regulations imposed on landlords, making it an attractive option for landlords looking for added value in property management services. Since its launch, the ARO has become Choices Estate Agents' strongest USP and a significant contributor to their success as one of the UK's most successful estate agents.

🏡 Self-Manage or Use a Property Manager?Which option really gives landlords the best return?It’s not just about the mana...
04/09/2026

🏡 Self-Manage or Use a Property Manager?

Which option really gives landlords the best return?

It’s not just about the management fee. Your time, tenant communication, maintenance, compliance, arrears and void periods can all have an impact on the true cost of managing a property.

Our latest blog explores the real differences between self-management and professional property management — and why landlords should look beyond the headline price when deciding what works best for them.

💡 We also look at how the Primary Tenancy™ model offers a different approach for qualifying landlords, including the potential for a year's rent upfront.

👉 Read the full blog: https://blog.advancedrentoption.co.uk/2026/08/24/self-management-versus-property-manager/

💰 How Does Choices ARO Actually Work?It’s simpler than you might think.With our Primary Tenancy™ model, qualifying landl...
03/09/2026

💰 How Does Choices ARO Actually Work?
It’s simpler than you might think.

With our Primary Tenancy™ model, qualifying landlords can turn monthly rental income into up to 12 months’ rent upfront — without taking out a loan.

Here’s how it works:
01 → We assess your property�
02 → We source a tenant or take over an existing tenancy
�03 → You receive your rent upfront
Click�04 → We manage the tenancy

Want to see how Choices ARO could work for your property? 👉 Click here: https://advancedrentoption.co.uk/how-it-works

🤖 AI is changing tenant fraud. Are your checks keeping up?Fake payslips, references and even identities are becoming har...
02/09/2026

🤖 AI is changing tenant fraud. Are your checks keeping up?

Fake payslips, references and even identities are becoming harder to spot — meaning tenant referencing needs to go beyond simply checking the paperwork.

For landlords, thorough due diligence isn't just a box to tick. It's about reducing risk and making informed decisions before a tenancy begins.

That's one of the advantages of having experienced professionals managing your property.
With us, qualifying landlords benefit from our structured Primary Tenancy™ model and professional property management — giving you support from tenant placement through the tenancy.

Because when the rental market evolves, your approach should evolve with it. 🏡

Want to learn more? Click here: https://advancedrentoption.co.uk/

⭐ ⭐ ⭐ ⭐⭐This is the kind of feedback we love to hear.For this landlord, working with Louise and Sam meant the process fe...
01/09/2026

⭐ ⭐ ⭐ ⭐⭐

This is the kind of feedback we love to hear.

For this landlord, working with Louise and Sam meant the process felt simple, professional and, most importantly, trustworthy.

Their experience says it all:
💬 “The team are extremely professional and assuring.”
💬 “Their professional approach… really enabled me to trust the process!”
💬 “I can’t recommend it enough!”

When you’re trusting someone with your property, confidence matters.
Thank you for putting your trust in us!

⭐ Read what our landlords are saying about us on Trustpilot: https://uk.trustpilot.com/review/advancedrentoption.co.uk?stars=5

☀️Happy Bank Holiday!☀️Whether you're making the most of the long weekend, spending time with family, or simply enjoying...
31/08/2026

☀️Happy Bank Holiday!☀️

Whether you're making the most of the long weekend, spending time with family, or simply enjoying a well-earned break.

And if you're a landlord thinking about your next property move, there's never a bad time to explore a smarter strategy.

Start here: https://advancedrentoption.co.uk/

The rental market has changed. Has your strategy? 🏠Three months since the Renters' Rights Act came into force — and the ...
28/08/2026

The rental market has changed. Has your strategy? 🏠

Three months since the Renters' Rights Act came into force — and the landlords who are winning right now aren't the ones working harder. They're the ones who built a smarter structure from the start.

Our latest blog breaks down exactly what a post-reform landlord strategy should look like in 2026 — and one line from it says it all:
"Gross rent on a valuation is not the same as dependable cash flow in a bank account."

That's the shift every landlord needs to make right now.

Here's what the blog covers:
📋 Why your rent level means nothing without income protection�
🔒 The four protections every post-reform landlord needs�
🤝 How operational distance protects — not costs — you�
💰 Why reactive management is the most expensive option of all

And at the centre of it all — a structure that gives you upfront rent, guaranteed income, void protection and professional management. Together.

That's not a wish list. That's ARO.

Read the full strategy guide here: https://blog.advancedrentoption.co.uk/2026/08/14/post-reform-landlord-strategies/

Nobody talks about the real cost of being a UK landlord. So we will. 👇It's not the mortgage. It's not the maintenance. I...
27/08/2026

Nobody talks about the real cost of being a UK landlord. So we will. 👇
It's not the mortgage. It's not the maintenance. It's not even the tax.
It's the uncertainty.

The not knowing if this month's rent will land. The 11pm calls you didn't sign up for. The legislation you're expected to understand overnight. The void period that arrives without warning and leaves a hole in your finances for weeks.

That's what being a landlord actually costs in 2026.

The landlords who are genuinely winning right now aren't the ones with the biggest portfolios or the best locations.

They're the ones who made one decision that changed everything:

One payment. The whole year. Before any of the uncertainty even has a chance to arrive.
That's ARO. And it changes everything about what it feels like to own a rental property.

Find out what ARO would pay you today: https://advancedrentoption.co.uk/calculator

The short answer — yes. But it's never been more important to do it correctly.With Section 21 abolished under the Renter...
26/08/2026

The short answer — yes. But it's never been more important to do it correctly.

With Section 21 abolished under the Renters' Rights Act, no-fault evictions are gone. Every possession case now needs a valid legal ground, watertight documentation and the right process followed to the letter.

And here's what most landlords don't realise:
Possession cases can fail because of an administrative error made months earlier — deposit protection, gas safety records, electrical safety obligations and the documents provided at the start of a tenancy can all affect a landlord's position.

In other words — eviction isn't just a notice. It's a test of your entire management record.

Our latest blog covers everything you need to know:
📋 The legal grounds that now apply�
⏱️ How long the process actually takes�
💸 The true financial cost of getting it wrong�
🔒 How to protect yourself before a tenancy goes wrong

And the most important takeaway?
The best eviction strategy starts before a tenancy — not after.

At ARO, we handle tenant management, compliance and issue resolution from day one — so you never have to face this process alone.

Read the full guide here: https://blog.advancedrentoption.co.uk/2026/08/12/can-landlords-evict-tenants-under-new-rules/

The question we get asked most. 👇"How can you actually pay a full year's rent upfront?”It's a fair question. And the ans...
25/08/2026

The question we get asked most. 👇
"How can you actually pay a full year's rent upfront?”

It's a fair question. And the answer is simpler than most people expect.

ARO uses our Primary Tenancy™ model — a proven approach refined since 2008 that works like this:
🔑 ARO becomes the Primary Tenant on your property�
💰 We pay you a full year's market rent upfront — minus our standard costs�
🏡 We then place one quality tenant for the full 12 month term�
📅 We collect rent back from them monthly — so the risk sits with us, not you

And here's what makes ARO genuinely different from rent-to-rent companies:
Unlike rent2rent, your upfront rent isn't heavily subsidised. Because we place one tenant for the full 12 month term, we're able to pay you the same market rent you'd receive from any good full management agent.

No catch. No compromise on rent. Just a smarter structure that works for everyone.

Got more questions about how it works? Speak to one of our experts today: https://advancedrentoption.co.uk/

⭐ ⭐ ⭐ ⭐ ⭐Our client put it perfectly — ARO may cost more than some standard letting agents. But the advantages speak for...
24/08/2026

⭐ ⭐ ⭐ ⭐ ⭐

Our client put it perfectly — ARO may cost more than some standard letting agents. But the advantages speak for themselves.

A full year's rent paid upfront. Professional management from day one. Practical, honest advice from a team that genuinely cares about getting it right for you.

That's not a standard letting agent. That's ARO.

A huge thank you to our client for taking the time to share this — and for trusting us with your property. Feedback like this means everything.

Read what our landlords are saying about us on Trustpilot: https://uk.trustpilot.com/review/advancedrentoption.co.uk

Address

99 Brighton Road
Redhill
RH16PS

Telephone

+441342840050

Website

,

Alerts

Be the first to know and let us send you an email when Advanced Rent Option posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Advanced Rent Option:

Shortcuts

Share

Category