10/04/2026
When AI gets it wrong… and why it matters
A slightly surreal moment today.
A guest enquired about staying with us at 20 The Barons.
We discussed availability and rates — all very straightforward.
Until she told me I had it wrong.
She’d checked on ChatGPT…
and found “better rates” for our apartments.
The only problem?
The information wasn’t correct.
The apartments listed weren’t ours.
The rates weren’t ours.
But somehow, our address was.
Now — this isn’t a criticism of AI.
These tools are powerful, useful and here to stay.
But they are not always:
• accurate
• current
• or grounded in real, operational detail
And in hospitality, that matters.
Because what guests are really looking for isn’t just information.
It’s:
✔ accuracy
✔ reliability
✔ trust
At 20 The Barons, every rate, every detail, every recommendation is:
👉 real
👉 current
👉 and based on lived, local knowledge
Not aggregated.
Not estimated.
Not guessed.
As AI becomes more embedded in how people search and book, there’s an important question for our sector:
How do we ensure that trust isn’t lost in translation?
For us, the answer is simple:
Stay close to the detail.
Stay human.
And make sure what we present is always real.
ShortTermRental 20TheBarons
