16/09/2026
🏡 YOUR PROPERTY ISN’T SELLING BUT REDUCING THE PRICE ISN’T ALWAYS THE ANSWER
As an estate agent, one of the questions I’m often asked is:
“What can I do if my property isn’t selling, other than reducing the price?”
The answer is: quite a lot.
Before automatically dropping the asking price, I would always look at the bigger picture and ask why it isn't selling.
📸 Is the marketing doing the property justice?
Good photography is crucial. Your online listing needs to make buyers want to arrange a viewing. If the photos are dark, cluttered or simply don't showcase the best features, it could be costing you viewings.
📝 Does the advert actually sell the property?
A list of rooms and measurements isn't enough. Buyers need to understand what makes your home special — the garden, the location, the entertaining space, the views, the lifestyle.
📱 Are you reaching enough buyers?
Rightmove is important, but I don't believe your marketing should stop there. Social media, buyer databases, local contacts and targeted promotion can all help get your property in front of the right people.
🏠 Could the presentation be improved?
Sometimes a property needs a little preparation before the next viewing. Decluttering, rearranging furniture, tidying the garden or making small cosmetic changes can completely change how a buyer sees a property.
👀 What are buyers saying after viewings?
This is one of the most valuable pieces of information an agent can provide.
If several viewers are making the same comment, we need to listen.
Is it the layout? Presentation? Location? Condition? Price compared with similar properties?
The feedback can tell us what needs to change.
📊 What is happening with the competition?
I would also look at what else is currently available. Have similar properties reduced their prices? Has something better presented come onto the market? Are buyers getting more for their money elsewhere?
💷 And then… we look at the price.
Sometimes the price genuinely needs adjusting — and an honest estate agent should tell you that.
But reducing the price shouldn't always be the first solution.
If I were taking over a property that wasn't selling, I'd want to understand what has happened so far, what buyers have said, how it's been marketed and what the competition looks like before recommending a change.
Because sometimes you don't need to reduce the price.
You need to change the strategy. 🔄
Linda Stringer Individual Estate Agent MNAEA Ellianne Kempton Individual Estate Agent Sinead Bowden-Pickering Individual Estate Agent Steel City Relocation Services
If your property has been sitting on the market and you're wondering what could be done differently, I'd be happy to give you an honest, no-obligation opinion.
Ruth Janine Perrelli | Individual Estate Agent
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