24/06/2026
Are you using Facebook groups in your property strategy? If not, you might be missing more than you think.
It's a platform with hundreds of millions of users worldwide - and within property specifically, there are entire communities built around exactly what you're trying to do. Angel investors looking for the right deal. Off market opportunities being shared before they ever hit Rightmove. Landlords looking to offload quickly. Builders, agents, and other investors all in one place.
The thing about Facebook groups is they're often underestimated because they don't feel as polished or trendy as other platforms. But that's exactly why the opportunity is still there. Less competition, less noise, and genuine conversations happening daily.
If you're not posting regularly in the right groups - introducing yourself, sharing what you're looking for, engaging with other people's posts - you're leaving opportunities on the table that someone else is picking up instead.
It doesn't need to be polished content. It just needs to be consistent and genuine.
Worth a thought next time you're planning where to focus your time.