21/09/2026
More Homes for Sale Means Pricing Matters More
The number of homes available to buy has grown across almost every UK region since August 2023, with Northern Ireland the notable exception.
For sellers, that means more competition for buyers’ attention. Simply putting a property on the market and hoping for the best is no longer enough. Your home must look like good value from the moment it appears online.
Yet realistic pricing does not mean giving your property away. Seven out of ten homes that came to the market and sold during the last two years achieved a buyer without needing an asking price reduction. The lesson is simple. Get the price right from day one.
An ambitious asking price may feel reassuring, but if buyers dismiss the property during those crucial opening weeks, reducing it later might not restore that lost momentum. In a market offering buyers more choice, sellers need to hit the ground running.
