16/01/2026
🏡 Estate agents don’t overprice to sell your home.
They overprice to win your instruction.
Three estate agents visit your house:
• Two say it’s worth £400,000
• One says £450,000
Most sellers pick the £450k
You might think:
“But they don’t get paid unless they sell my home.”
Here’s the truth 👇
Traditional estate agencies often pay staff for listing homes, not for selling them.
Once the board is up, they get paid and the damage is done.
That’s why homes sit.
That’s why prices get reduced.
And that’s why 47% of UK homes listed never sell and come off the market unsold.
Pricing isn’t about optimism.
It’s about reality.
Overpricing doesn’t test the market — it kills momentum.
As soon as an agent pulls out their Rightmove Pie charts that agent cares more about beating the competition than selling your home. 🏡
