David Pratt - The Avenue Estate Agents - Wallingford & South Oxfordshire

David Pratt - The Avenue Estate Agents - Wallingford & South Oxfordshire Your Personal Property Partner for a Dedicated 1-to-1 Home Selling Experience. Guiding you from the First Conversation to Moving Day.

Self Employed Estate Agent Selling Homes in Wallingford and South Oxfordshire.

What a week 😮‍💨3 Sales AgreedA Fantastic Marketing Shoot (Coming Soon!)Plenty of ViewingsIntense Marketing Appraisal Mee...
02/10/2026

What a week 😮‍💨

3 Sales Agreed
A Fantastic Marketing Shoot (Coming Soon!)
Plenty of Viewings
Intense Marketing Appraisal Meeting

It’s felt like a week that was 10 days long!

Time for a b**r and some TOTP2 🎶

Happy Weekend Everyone 😎

Gorgeous crisp morning in Oxfordshire today for showing a house ☀️Happy Thursday Everyone 😎
01/10/2026

Gorgeous crisp morning in Oxfordshire today for showing a house ☀️

Happy Thursday Everyone 😎

Lovely way to start the week with a sunny marketing shoot at a gorgeous listed cottage 🏡Even the resident ducks got in o...
28/09/2026

Lovely way to start the week with a sunny marketing shoot at a gorgeous listed cottage 🏡

Even the resident ducks got in on the act 🦆

I'm sure I've heard it said before, but if I haven't, I'm going to take ownership of the saying:"If you want to test the...
27/09/2026

I'm sure I've heard it said before, but if I haven't, I'm going to take ownership of the saying:

"If you want to test the strength of your relationship, do some DIY together." I'll extend that to renovating a house together as well!

And if you don't believe me, head down to your local DIY store on a Saturday morning. It won't take long before you witness an argument between a couple, usually with one of them gripping an abused tape measure while all rational communication has broken down.

Luckily, my wife and I have been through, and come out the other side of, a house renovation. We're still doing projects though, and our latest was an outdoor kitchen.

Funnily enough, the problem this time wasn't our lack of teamwork.

It was AI.

The kit we bought showed a continuous L-shaped stainless steel worktop with matching base units. Simple enough.

What actually arrived was anything but! The units were different depths and heights, the worktop had batten dividers and it was, quite frankly, an entirely different beast to the advert online.

On closer inspection, we discovered the advert image was AI generated.

By day two I wanted to burn the lot.

My wife calmed me down and we persevered. It now looks great, but we basically had to redesign it and spend over £100 on extra bits to make it work.

I'll spare you the details of the 'lively' email my wife sent the company, but hats off to her, the refund was impressive.

But it still left a very bitter taste in my mouth though.

The expectations were high because of the advert, the cost wasn't cheap and the reality was incredibly disappointing. If we'd known what we were actually buying, we wouldn't have bought it.

And that got me thinking about property and how do you feel about AI being used to advertise a house?

Personally, I'm not a fan.

I've said it many times, including on a viewing yesterday, I want my properties to look honest online.

The advert should set an expectation that is, at the very least, met when someone walks through the front door. Ideally, the reality should exceed it.

I've noticed a couple of properties this week where the grass has clearly been 'AI-ed' to make it look lush and perfect. You can even see the real brown lawn through the window in one of the internal photographs!

Perhaps that's an innocent bit of Photoshop.

But what about virtual furniture and digital staging?

Don't get me wrong, a furnished house always looks far better. Furniture gives rooms purpose, helps people understand how they might use the space and gives them a sense of scale.

But AI generated furniture has become so good that sometimes it's difficult to tell what's real and what isn't.

And that's where I think the problem starts.

The advert might look fantastic, but if a buyer hasn't realised they're looking at a digitally created image, what happens when they walk through the door and find an entirely empty room/house?

That initial balloon of expectation has been popped, and you can't undo that.

AI has, and will continue to have, some amazing uses for all of us.

But when it comes to seeing a house online, what do you think?

A-ey or A-no?

Happy 'real' Sunday everyone 😎

🏡 Something for the Weekend 😍If you've always loved the idea of a character cottage, but want the modern luxury's too, t...
26/09/2026

🏡 Something for the Weekend 😍

If you've always loved the idea of a character cottage, but want the modern luxury's too, this could be the perfect match...

From the outside, Willow Cottages looks every bit the charming Victorian home. Inside, it's been beautifully transformed to combine period character with stylish modern living and impressive energy efficiency.

🛋 Open-plan living
🌞 South-facing garden
🔋 Solar panels & battery
♨️ Underfloor heating throughout

A cottage that is as good as it looks in the pictures, tucked away on a private lane in one of South Oxfordshire's most sought-after villages.

Full Details ➡https://theavenue.web.lifesycle.co.uk/properties/518580

Congratulations… 🥳 To Sue George whose name was plucked out of the digital hat and wins £50 of vouchers to spend locally...
25/09/2026

Congratulations… 🥳

To Sue George whose name was plucked out of the digital hat and wins £50 of vouchers to spend locally. 🎁

And to The Blewbury Bread Co. who were the business Sue tagged in her comment, who also win £50 for their team to spend locally too. 🎁

Thank you to everyone that entered, it was lovely to see the comments and so many of our favourite local businesses mentioned.

Have a fantastic weekend everyone 🫶

24/09/2026

🏡 A massive thank you and a free local competition to enter 🎁

To celebrate launching my 50th property onto the market since starting my own business less than 2 years ago I wanted to give something back and say thank you to everyone that has supported me, trusted me with them homes and everyone who has contacted me for advice.

You allow me to do the job that I love 🙌

To help promote other local businesses and give anyway some local vouchers to spend, simply:

🔈Comment on the video and tag in a local business

➡️ One entry per person
➡️ Competition closes at midnight on Thursday 24th September.
➡️ Prizes in local retailer vouchers only, no cash alternative. This is all about supporting and enjoying local businesses in the Wallingford & surrounding areas.

Thank you and good luck! 🤞🏻

☀️ What a gorgeous day for showing people around houses 🏡 5 Viewings today5 Different homesWith the sun beaming into all...
23/09/2026

☀️ What a gorgeous day for showing people around houses 🏡

5 Viewings today
5 Different homes

With the sun beaming into all of them 😊

Have a lovely day everyone!

I don't cry every time I exchange on a property....I promise!If you read my post last month about exchanging on Broadlea...
21/09/2026

I don't cry every time I exchange on a property....I promise!

If you read my post last month about exchanging on Broadleaze House, you'll now know how deeply invested I get in my job, my clients and the transactions I deal with.

Perhaps these houses pick me, or I pick them. Either way, there is something to be said for the satisfaction of achieving a result for a client when it has been a really hard and bumpy road to get there.

I even foolishly did a post back in March when I originally agreed a sale on Gable House. I pointed out that I rarely do the "I've just agreed a sale on this house!" posts because, in my mind, that's only half the job done.

Gable House proved the point perfectly.

Thirty days after agreeing the sale, the chain fell through. Nothing anyone could do, just one of those things. I was gutted, and delivering that message to the sellers was horrible. It's the worst call I ever have to make.

All those hopes, plans and dreams, gone. Back to square one.

Having done this job for so long, I've developed a bit of a mental process for dealing with the disappointment when this happens, because it affects me too.

This is my livelihood. There is no safety net and I am judged solely on being successful. The marketing I do, the videos I shoot, the nice compliments, the viewings, they're all part of the process.

But exchanging and selling houses pays my bills, pays for my children's swimming lessons, gets my wife the occasional bunch of flowers and puts fuel in my car.

I live and die by my results, and my clients know that because they can see it and have commented on it.

I'm not even going to count the number of WhatsApp messages, phone calls and emails that have gone between myself, the original buyers and the sellers over the past five months, but it's hundreds. Easily.

But we kept going.

And on Friday, we exchanged.

Forget everything else. Making that call to say "we've exchanged" and knowing that this is now real and actually happening is the best feeling for buyers and sellers. And for me.

So if you are on the market and you are finding it tough, or you sale has recently fallen through.

Don't give up, keep going.

Here's something I've realised this week, the amount of questions I get asked.I was sat on my sofa last night thinking a...
20/09/2026

Here's something I've realised this week, the amount of questions I get asked.

I was sat on my sofa last night thinking about what nugget of information you might all be interested to know, what tip I could provide or what mad thing to disclose that has happened to me this week (and there has been a big one, but I'll save that for when I work out how to put it into words!).

It dawned on me just how many questions I get asked in a week and this week I've had pretty full on!

In fact, it would have been the perfect week for someone to follow me around and see every aspect of my job in seven days.

Completions, a fall through, exchanges (one in record time at 23 days!), a new sale agreed, appraisals and viewings.

Plus a couple of things outside my normal day-to-day work.

One was a meeting with someone thinking about going self-employed as an estate agent.

This isn't the first time this has happened since I launched in 2024. I've had a handful of people call or message me asking what I do, what it's like being a self-employed agent and all the questions swirling around their head come spilling out, usually with a mixture of excitement and fear of the unknown.

This week I met someone for a coffee who was considering taking the leap and it was strange hearing myself answer the questions I remember asking when I was considering doing exactly the same thing.

You might think the first questions would be about money or income.

They weren't.

They were about family, time, logistics, marketing and how I actually make it all work.

It's also quite humbling to be approached and asked. It's nice to be able to 'pay it back' to someone who was in my position two years ago.

I hope they go for it.

Then there was a seller appraisal where the process reminded me of applying for jobs in my early 20s!

Before asking me to come and see them, they actually interviewed me over the phone.

And I loved it.

The level of detail, the depth of the questions and the fact they wanted to understand how I would approach the marketing of their property before deciding whether to meet me.

It was thorough, considered and, if I'm honest, quite enthusing.

I like people who ask questions. It tells me they care.

And then there was the buyer who is relocating to the area and rang me on my way into work. We spoke for over half an hour and I lost count of how many times he said:

“Another silly question for you, but…”

Let's have it right, society doesn't exactly hold estate agents in high regard, but being asked questions about things that really matter to people, and being trusted to give them the answers they actually need (not always what they want to hear though!), is humbling.

So what's my point in today's article? (Ironic that that's a question!)

I suppose it's this: Don't be afraid to ask questions.

Not just the easy ones, but the really deep questions about your biggest concerns or the things that matter most to you.

Just ask.

It might help simply hearing yourself say the question out loud or the answer might surprise you.

Happy Sunday everyone 😎

Address

3 Castle Street
Wallingford
OX118DL

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