28/05/2026
''Coming back after a bad first attempt isn't starting again. It's starting properly''
Most homes that don't sell didn't fail. They were just badly launched.
Hand on heart, if your home was on the market last year and didn't sell, that probably wasn't your fault.
In 2023, only 52.88% of homes that came to market actually sold. A flip of a coin. A new listing has a 59% chance of selling. A property that has switched agents drops to 44%. A multi-agent listing falls to 38%.
So if you've been here before and it didn't work, the question isn't "is now a better time?" The question is what changes this time.
A new agent. A new price. New photography. A new strategy. A reset, not a relaunch of the same campaign that didn't land before.
Worth knowing, too: changing agents after eight weeks, rather than reducing the price further with the original agent, gives a seller a 34% higher chance of selling and 12% more for the property.
If your home in (hyperlocal area) has been on the market before and you're thinking about another go, let's talk before you do anything. Same house, different approach. That's what makes the difference.