06/11/2025
I've been tracking something for the last 2 years.
And the pattern is undeniable:
At the START of your property journey...
The investors who know the MOST strategies...
Are the ones who do the FEWEST deals.
It sounds backwards, right?
But I see it every single time with beginners and early-stage investors.
The person who can explain HMOs, flips, BTLs, rent-to-rent, commercial conversions, and serviced accommodation in detail...
Is usually the same person who hasn't done a single deal.
Meanwhile, the person who only knows ONE strategy...
Is on property 3, 4, 5.
(Now, once you're experienced and have done 20+ deals? Different story. Knowledge becomes an asset. But at the beginning? It's often a liability.)
Here's a perfect example:
Two investors I spoke to last week.
Both started 18 months ago.
Both had the same amount of capital.
Both attended the same events.
But their results couldn't be more different.
**Investor A:**
โ Been "learning" for 18 months
โ Attended 12 property events
โ Read 25+ books
โ Watched 200+ hours of content
โ Can explain every strategy in detail
โ Total deals done: 0
**Investor B:**
โ Started 6 months ago
โ Attended 2 events
โ Read 3 books
โ Focused on ONE strategy only
โ Total deals done: 4
Same starting point.
Completely different outcomes.
What's the difference?
Investor A is trying to be EVERYONE.
One week, they're excited about HMOs.
Next week, it's flips.
Then serviced accommodation.
Then commercial conversions.
They're stuck in "learning mode" because they're trying to master EVERY strategy.
Investor B figured out their unfair advantage early.
They're a natural Connector.
So they stopped trying to:
โ Negotiate deals themselves
โ Manage refurbs
โ Handle tenants
โ Do everything
Instead, they focused on ONE thing:
Connecting investors with deal sourcers.
4 deals in 6 months.
ยฃ15,000 in fees.
Zero stress.
Zero properties in their name.
Because they're playing to their strengths.
Here's what I've learned after 20 years:
At the beginning of your property journey, the investors who succeed aren't trying to be good at everything.
They're trying to be EXCEPTIONAL at the ONE thing that matches their unfair advantage.
Once you've got experience and deals under your belt? Then you can expand.
But at the start? Focus is everything.
So here's my question for you:
If you're at the start of your journey (0-5 deals)...
Are you Investor A or Investor B?
Comment A or B below ๐
(And if you're Investor A and want to become Investor B, I've dropped a link in the first comment that will help)
Be honest - no judgment either way. We've all been Investor A at some point.