09/10/2026
September 14 marks the beginning of a new chapter in Semira’s history.
In Dubai, Semira signed a franchise agreement with Best Western Hotels & Resorts for the WorldHotels Distinctive brand.
BWH Hotels’ global portfolio includes more than 160 hotels and resorts across destinations worldwide.
Consultancy and project development support was provided by HSC Group Hospitality.
This collaboration brings together Semira’s vision and WorldHotels’ international hospitality expertise - creating spaces where architecture, quality, service and lifestyle come together as one complete experience.
This is the experience Semira strives to create through every project - spaces where people create their own stories.
Today, this vision reaches beyond the borders of Georgia.
SEMIRA
This is your life.