06/07/2026
Why do some brands get named in Google's AI answers while others never show up?
It isn't luck, and it isn't a clever hack. It comes down to how Gemini reads Google's index and picks the passages it trusts.
We've explained the whole thing simply: grounding, query fan-out, and the one setting that quietly blocks a lot of sites from Gemini without showing up in your logs.
Read the full blog: https://www.swotdigital.com/how-google-gemini-picks-who-to-cite-and-how-to-earn-your-spot/