06/09/2026
STOP ASKING WHETHER REAL ESTATE IS UP OR DOWN.
FOLLOW THE MONEY.
Because while everyone debates prices, interest rates and inventory, serious capital is still moving.
And the latest transactions are telling us where.
₪700M into rental housing.
Migdal is acquiring 50% of three long-term rental projects from Prashkovsky.
Institutional capital isn’t betting on next month’s apartment sales.
It’s buying long-term residential cash flow.
₪430M into logistics.
A major transaction around a logistics center in Ofakim.
Not glamorous.
But logistics is exactly the kind of real estate sophisticated capital likes: infrastructure, demand and income.
₪82.1M into offices.
Around 4,657 sqm of offices in Jerusalem were sold to a single end-user, bringing expected occupancy in the project to approximately 69%.
And then Tel Aviv.
₪3.3M for 52 sqm.
No balcony.
No parking.
Around ₪63,000 per sqm for a small apartment on Ben Yehuda.
Different asset classes.
Different buyers.
Different investment strategies.
But one common denominator:
Capital has not left real estate.
It has become far more selective about where it goes.
And that may be the most important change in today’s market.
In an easy market, almost everything rises together.
In a selective market, capital separates the exceptional from the average.
It chooses cash flow.
Location.
Scarcity.
Quality.
And assets that still make sense when the spreadsheet replaces the sales brochure.
That’s why I believe asking:
“Is Israeli real estate going up or down?”
is becoming the wrong question.
The better question is:
Where is serious money actually being deployed — and why?
After 20 years in this market, I’ve learned that headlines tell you about sentiment.
Transactions tell you about conviction.
And right now, the transactions are worth watching.