Berechit Properties

17/06/2026

186,000 Israeli millionaires and counting: what does that mean for the future of real estate?

Despite war, geopolitical uncertainty, and global volatility, Israel added more millionaires in 2024, reaching 186,000 individuals with net assets above $1 million, according to the UBS Global Wealth Report 2025. The figure highlights a broader trend that is reshaping the country’s economy, wealth landscape, and potentially the trajectory of property prices.

A few numbers worth noting:

• Average wealth per adult: $284,224
• Israel ranks #17 globally in average wealth per adult
• Average wealth grew by 7.8% in real terms in 2024
• Since 2020, average wealth has increased by nearly 30% – one of the strongest performances among 56 countries surveyed.

This raises an important question:

Is Tel Aviv real estate expensive… or are we underestimating the number of people who can afford it?

Real estate prices are not driven only by supply constraints.

They are also driven by wealth creation.

More entrepreneurs.
More exits.
More global capital.
More intergenerational wealth transfers.

When the number of affluent households keeps growing while prime land remains limited, prices tend to reflect this reality.

Perhaps the real story isn’t that Israel is expensive.

Perhaps the real story is that Israel has become significantly wealthier than many people realize.

16/06/2026

Headlines sell conflict. Data tells a different story.

If Israel were only the country portrayed in international headlines, it would never rank among the world’s most developed nations.

Yet according to the United Nations Human Development Index (HDI) 2025, Israel ranks 27th out of 193 countries, placing it among nations with very high human development.

This ranking is not based on military power.

It is not based on startup valuations.

It is not based on GDP alone.

It measures something far more important:

People.

Health.
Education.
Opportunity.
Quality of life.

Israel’s results include:

• Life expectancy: 82.4 years
• Average years of schooling: 13.5 years (8th highest globally)
• HDI score: 0.919

Israel is not only Tel Aviv, Jerusalem or Eilat.

A healthy and resilient society is reflected in its ability to educate its citizens, improve living standards and create opportunities across the entire country.

No nation is perfect.

But facts matter.

And the facts show that despite extraordinary geopolitical challenges, Israel continues to rank among the countries offering the highest levels of human development in the world.

Because a country’s greatest asset is not its natural resources.

It’s its people.

09/06/2026

₪23.2M. Floor 33. Sold before the project was even officially launched.

No listing. No public marketing. No open day.

Just the right buyers, introduced at the right moment.

This is how the top of the Tel Aviv luxury market actually works.

The Mooza project — Rokach/Namir, facing the Yarkon — closed its first deal quietly. ₪100K per sqm. A penthouse to a well-known Israeli business family, before most people even knew the project existed.

I’ve been operating in this market for 18 years.

The deals that create real wealth are never announced.
They happen in a conversation.
Between people who know what’s coming before it arrives.

If you’re looking at Tel Aviv from abroad — France, the US, anywhere —
and you want access to what’s actually available at this level:

Not what’s listed.
Not what’s marketed.
What’s real.

DM me.

08/06/2026

The developers who survive this market won’t necessarily be the ones who sell the most apartments.

They’ll be the ones who know how to create liquidity.

While headlines continue to focus on slowing residential sales, something much more important is happening behind the scenes.

Institutional investors are returning.

Over the past 12 months alone, more than ₪1 billion has been deployed by REITs and institutional platforms acquiring residential portfolios directly from developers.

50 apartments.
40 apartments.
52 apartments.
Entire blocks acquired in a single transaction.

This isn’t a coincidence.

It’s a signal.

Developers need certainty.
Institutional investors need scale.
Israel desperately needs professionally managed long-term rental housing.

When these three forces align, an entirely new market emerges.

For years, many questioned whether institutional rental housing would ever become a meaningful part of Israel’s residential landscape.

The answer is becoming increasingly clear.

It’s already happening.

The smartest institutional players understand something fundamental:

Today’s market conditions create tomorrow’s opportunities.

Developers gain liquidity, reduce inventory exposure and strengthen their balance sheets.

Institutional investors secure quality assets at scale, often benefiting from meaningful portfolio discounts.

Tenants gain access to professionally managed long-term rental solutions.

Everyone wins.

At Berechit Properties, we believe that real estate expertise is no longer just about selling apartments one by one.

It’s about understanding capital markets, identifying liquidity solutions, structuring institutional transactions and connecting developers with the right strategic partners.

The market is evolving.

The question is no longer whether institutional housing will become part of Israel’s future.

The question is:

Who will be positioned to benefit from it?

At Berechit, we don’t simply sell real estate.

We create solutions.

Since 2006, we have been helping developers, investors and family offices navigate changing market conditions and unlock opportunities others fail to recognize.

Because in every market cycle, those who adapt don’t just survive.

They lead.

04/06/2026

THE BIGGEST REAL ESTATE MISTAKE IN TEL AVIV ISN’T BUYING.

IT’S WAITING.

Twenty years ago, investors thought Rothschild was expensive.

Ten years ago, they thought Levontin had already peaked.

Five years ago, they said Park HaMesila was overpriced.

Today, very few of them are saying that.

Because in Tel Aviv, the greatest fortunes in real estate were rarely made by timing the market.

They were made by owning scarce assets and having the patience to hold them.

The reality is simple:

Tel Aviv is not creating new land.

It is not creating new historic streets.

And it is certainly not creating more standalone buildings in its most sought-after locations.

Every year, more buildings are redeveloped, consolidated, converted, or removed from the market.

The pool of opportunities continues to shrink.

Since 2006, Berechit Properties has been involved in the acquisition and sale of some of Tel Aviv’s most unique buildings, representing investors, family offices, developers and private clients seeking assets that cannot be replicated.

What we have learned over nearly two decades is remarkably consistent:

The best assets always feel expensive in the present.

Until a few years later.

Then they simply look obvious.

Today, acquiring an entire building in the heart of Tel Aviv is no longer just a real estate transaction.

It is a strategic position in one of the most dynamic and supply-constrained cities in the world.

The question is rarely:

“Should I buy?”

A few years later, it usually becomes:

“Why didn’t I?”

📍 Off-market and on-market building opportunities available across Tel Aviv.

03/06/2026

“The market is frozen.”

That’s probably the phrase I’ve heard the most over the past 12 months.

Yet reality continues to tell a different story.

A new urban renewal project in Ramat Aviv recently generated nearly ₪100 million in pre-sales within just a few weeks.

Not in Rothschild.
Not on the beachfront.
Not in a luxury tower.

A low-rise residential community.

The takeaway isn’t the sales volume.

The takeaway is demand.

Because in uncertain markets, buyers become far more selective.

They stop chasing everything.

And start chasing quality.

Great location.
Strong community.
Walkability.
Green spaces.
Excellent schools.
Long-term desirability.

This is exactly why neighborhoods such as Ramat Aviv continue to outperform.

The strongest real estate markets are not always the loudest.

They are often the ones where people genuinely want to live.

In the end, real estate remains surprisingly simple:

Demand follows lifestyle.

And lifestyle follows location.

02/06/2026

“Who is going to occupy all these office towers?”

I keep hearing this question.

AI will replace jobs.
Remote work will empty offices.
The office market is dead.

Yet reality tells a very different story.

Over the past few weeks alone in Israel:

• Elbit signed a lease for 40,000 sqm in Ness Ziona worth approximately ₪544 million over nearly 25 years.
• Rafael continues expanding its footprint.
• Israel Aerospace Industries keeps increasing its production capacity.
• Defense-tech companies are absorbing thousands of additional square meters.
• YBOX and Tidhar are in advanced negotiations with Channel 13 for nearly 5,000 sqm in Tel Aviv.

The truth is simple:

Not all office space is created equal.

Companies still need headquarters.
They still need laboratories.
They still need R&D centers.
They still need collaboration, security and infrastructure.

The question was never whether offices would disappear.

The question is which cities, which sectors and which buildings will capture the demand.

In Israel, the answer is becoming increasingly clear.

While many are debating the future of offices, long-term leases worth hundreds of millions of shekels are quietly being signed.

Follow the money.

It usually knows where the future is heading.

31/05/2026

While Israel’s residential market experienced one of its weakest years in decades, the ultra-luxury segment continued to move in the opposite direction.

In 2025, transactions above ₪20 million increased, generating more than ₪2 billion in sales volume.

The most interesting takeaway?

The strongest demand wasn’t necessarily driven by new supply.

It was driven by rarity.

Prime locations.
Iconic buildings.
Exceptional architecture.
Irreplaceable views.
Assets that simply cannot be replicated.

This is why luxury real estate often behaves differently from the broader market.

The wealthiest buyers are not chasing inventory.

They’re chasing scarcity.

And in markets like Tel Aviv and Jerusalem, true scarcity remains one of the most valuable assets of all.

26/05/2026

26/05/2026

Some addresses in Tel Aviv change hands.
Others are passed from one generation to the next.

Frishman Street belongs to the second category.

Just 500 meters from the Mediterranean, a rare boutique project is emerging in one of the city’s most desirable and timeless locations.

A refined 4.5-floor smart building, designed with elegant proportions, clean architecture, and a level of intimacy that has become almost impossible to find in central Tel Aviv.

Only a handful of residences will exist here.
Including a unique full-floor penthouse overlooking one of the most beautiful urban environments in the city.

This project was designed for people who value:
privacy over density,
quality over excess,
and lifestyle over trends.

Morning walks to the beach.
Quiet coffee beneath the trees of Frishman Street.
A home that feels calm while the city moves around it.

Project Highlights
• Boutique smart building
• Private safe room (Mamad) in every apartment
• Refined specifications and premium finishes
• Limited collection of residences
• Full-floor penthouse
• 4-room apartments available up to 7,000,000 NIS
• Prime central Tel Aviv location

In a city where true boutique living is disappearing, projects like this become increasingly rare.

Some opportunities are bought.
Others are kept.

Delivery: Summer 2030

Davy-alon Akoka
Berechit Properties