27/05/2026
Job Description
Role Objective
The Marketing Director will lead, own and manage all marketing functions of the EBG Group, driving strategic growth, brand visibility, and lead generation across multiple business verticals.
This leader will own Digital Performance Marketing, Offline Marketing, Creative Design, Social Media, Influencer Marketing, demand generation, Product Marketing and Brand Communication and budget management functions — ensuring consistent brand storytelling, data-driven decision making, and measurable marketing ROI.
The role demands both strategic thinking and operational leadership to unify all marketing efforts under one integrated growth vision.
Key Responsibilities
1. Marketing Strategy & Leadership
• Develop and execute a comprehensive marketing strategy aligned with EBG Group Chairman’s vision and overall business goals.
• Lead a cross-functional team of specialists — Performance Marketing, Creative Design, Social Media, and Influencer Marketing and media. This is the Key for this Business.
• Lead brand positioning, communication, and growth marketing for all business units.
• Define quarterly and annual marketing Objectives and Key Results, budgets, and ROI targets.
• Handle Monthly Budget of more than 10 Cr plus atleast
2. Performance & Growth Marketing
• Supervise the Performance Marketing team across Google, Meta, LinkedIn, YouTube, and other paid channels.
• Approve budgets, monitor ROI, and ensure alignment with business objectives.
• Drive data-led marketing strategies focused on lead generation, customer acquisition, and retention.
• Ensure integration between marketing data, CRM, and analytics dashboards.
3. Creative & Brand Communication
• Guide the Creative Design and AI Design teams in producing impactful campaign visuals and brand content.
• Maintain consistency of tone, visual identity, and brand messaging across all platforms.
• Approve campaign themes, visuals, and ad copy for all major launches.
4. Social Media & Influencer Marketing
• Oversee Social Media team to drive engagement and community building across platforms.
• Manage Influencer Partnerships to enhance brand awareness
