13/01/2022
Why Is Content Taxonomy Important to Brands?
Brand building today takes place across a growing number of channels with evolving capabilities. To keep up, marketing teams at brands are increasingly leaning on digital campaigns and more efficient creative production to support that increased activity. In short, things can get messy in a hurry.
As if that weren’t all complicated enough, audiences also increasingly expect better designed – and often personalized – brand experiences. To put things in perspective, a whopping 88% of users are less likely to return to a website after a bad experience.