14/05/2014
Yahoo updates iPhone app with Google Now-like features
WASHINGTON: Yahoo has announced an update for its Mail app for iPhone, featuring new tabs for a personalized user experience.
The personalized tab is the company's take on Google Now, which includes features such as weather, sports scores, stock quotes etc.
According to The Verge, Yahoo's interest in personalizing its app had become more apparent since it acquired Aviate, the maker of a home screen replacement app for Android devices.
The company is looking for ways to diversify its mobile user experience as it does not have a mobile operating system of its own.
The report says that since iPhone users can add Yahoo accounts to the iOS Mail app, it hasn't been clear why a Yahoo Mail user would need to download a dedicated app for their Yahoo account. The redesign offers a new reason: a personalized feed of news and other information that they won't find anywhere else.