04/04/2026
From Baseline to Midline — The Journey Continues 🚀
A year ago, NYAS Research began Phase 1 (Baseline) of our study to understand how smartphones and digital services are shaping women's empowerment in rural Uttar Pradesh.
We’re excited to share that Phase 2 (Midline) has been successfully completed!
This time, beyond interviews, we introduced interactive games and activities with respondents — making the process more engaging, insightful, and human-centered. These interactions helped us capture deeper behavioral insights and real experiences in a more natural way.
Grateful to all the women who participated and shared their stories with us. This journey is not just about data, but about real impact and meaningful change. 💛
www.nyasresearch.com