We bring together expertise across real estate and technology to transform end-to-end development—from design to handover. Experts at TRU Realty understand the many challenges faced by the real estate sector today – lack of transparency and accountability, dearth of correct information, untimely deliveries and fragmentation of the industry, and resultant high-cost structure. TRU Realty then is a p
athbreaking, IT-enabled real estate developer which looks to revolutionize the sector by addressing these challenges. Sujay Kalele, is a seasoned real estate leader with rich experience across the sector. As an alumnus of the prestigious CoEP and Indian School of Business and who has worked with companies such as JLL and Kolte-Patil, Sujay grasps the intricacies of the sector like very few do. His intentions behind founding TRU Realty are dual: the first, to harness technology to de-risk the sector, and the second, to place customers at the center of the entire home lifecycle and provide them with support to navigate through it. Accordingly, TRU Realty combines sector expertise with information technology and systematic, sound, and intensive research to equip all stakeholders, especially customers, with objective information about the sector and empower decision-making with transparency and accountability. With over 5 decades of collective experience in real estate, TRU Realty looks at the sector in a holistic manner. It works across the spectrum, with Home Buyers, Channel Partners, Contracting Firms, Consultants, Vendors & Suppliers, and Independent Professionals in the field to ensure that each one of them experiences transparency and efficiency in their interactions within the sector. TRU Realty gives home buyers regular online updates of the status of the project, access to reliable auxiliary services, and legal advice and support, which empowers them to make an informed decision about investing in a new home. To its ‘channel partners’ i.e. real estate brokers, TRU Realty provides technological and pricing support, avenues for capacity building, access to vendors and suppliers, and transparent documentation tools. The rest of the stakeholders grouped as ‘associates’, get access to gigs and project-basis work in the sector through an open and fair bidding and selection process. TRU Realty also offers a bouquet of innovative tech-enabled products such as, but not limited to, TRUPAY (to address monetary trust issues), TRUSource (faceless bidding platform for vendor selection), and Collaboration tool (enabling timely decisions), and TRU MULTIPLY (to build customer networks). Thus, TRU Realty in addition to being a Real Estate Developer plays many roles such as advisor, service provider, and online aggregator to support the various stakeholders in the real estate ecosystem. At the heart of TRU Realty’s offerings lie timeliness, quality (verified by third-party assessors), emphasis on a research-based approach, and 360° transparency – right from home manuals and legal rights of all stakeholders all the way to the information on to-be neighbors. That way, it ensures not only that stakeholders’, especially home buyers’, trust is an informed and objectively justifiable decision, but also that the real estate sector finally delivers a smooth, positive and cherishable experience to each one of them. TRU Realty has been recognized under the central government’s Start-up India initiative. It has a number of upcoming projects in Pune and Mumbai.
