Suvan Group
INDIA: a name of honour, pride and uniqueness. India, from time immemorial has been a land of varied heritage and culture. Most of the time when we sing the praise of this mighty land, it is the intellect we talk about. We say that India has genuine genius minds. One thing we often forget to mention that India has magic. Combining 29 states and 7 Union Territories, India has an abundan
t store of creativity. Yes, I am talking about the handicraft of India. Since ages, Indians have decorated themselves and their surroundings with beautifully designed ornate. Be it dresses, jewellery, accessories or any other decorative items, the list goes on. Mixed with various traditions, beautified by various cultures, the handicraft of India has demanded praise. It has been appreciated and applauded for years. But there came a time, when this pride of India started to decline. Very few of the regular artisans and handicraft makers survive today and the actual art is dying slowly. Many efforts have been taken up by the government, various NGOs etc. to keep this tradition alive. Yet, the efforts are slow. Suvan Group wants to take the initiative to provide a platform for the Handicrafts of India under the name of “Maitreya”. Maitreya wants to bridge the gap between tradition and technology. It will merge the two extremes and benefit the Indian handicraft workers. We want to bring this tradition of ours back to life. Maitreya will provide a marketplace for all the artisans and handicraft makers of entire India and will bring the art of Whole India under one single umbrella. Maitreya is an E commerce website where the buyers will find the original handicrafts of India from the actual producers of the product at an attractive rate. On Maitreya, people will find jewellery, accessories, metal craft, pottery, woven craft, woodcraft, painting, floor coverings and various other categories. All the products will come directly from the makers. Not only this, Maitreya will provide both B2B and B2C options for the handicraft makers. Maitreya will make use of all the digital marketing strategies to reach to maximum number of people and give a huge customer base to our handicraft makers.
