06/05/2026
Most people who haven’t bought yet aren’t uninterested. They’re stuck at the first step.
It’s rarely about the price. It’s the weight of a large upfront commitment — that moment where it starts feeling irreversible, and everything pauses.
What changes behaviour isn’t confidence. It’s a lighter entry point.
Godrej’s 1% plan is built around that — 20% upfront, then 1% monthly through construction. Manageable enough that you stop waiting for the right moment and start thinking like an owner who’s already in.
Watch this before another month passes on the same intention.
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