28/08/2026
Hermès limits Birkin production to two per buyer per year.
Chelsea Barracks' One Five Fields: 30 apartments. Unrepeatable.
The Marq, Singapore: fitted entirely by Hermès. Invitation-only.
Manufactured scarcity works but inherited scarcity is something else entirely.
Lake Como: 170 km of shoreline. A finite number of historic villas.
New waterfront construction: practically impossible.
Two Birkin bags per year.
A handful of lakefront villas per decade.
The logic is the same. The permanence is not.