Raro - Real Estate & Hospitality

16/09/2026

A masseria in need of restoration in the Itria Valley can still be acquired for between €200,000 and €800,000. The same property, once restored to premium standards, can be worth between €1.8 million and €2.5 million. The opportunity is real—but it depends on vision, expertise and a deep understanding of the local market.

The market for Apulian masserie has evolved beyond speculation to become a mature, long-term asset class. For investors, that distinction is crucial: this is not a market that has reached its peak, but one that has established a solid and enduring foundation.

Today, buyers can choose between three primary investment strategies: a private residence with long-term capital appreciation, a boutique hospitality business with strong operational returns, or a hybrid model—the preferred choice among many international investors—combining personal use with short-term rentals capable of generating net annual yields of 6–8% during periods when the property is not occupied by the owner.

Discover more in our latest article.

Apulian masserie have become among the most sought-after luxury real estate assets internationally. Discover how the investment works

16/09/2026

18th-century stone meets modern design architecture at the highest point in the Valle d’Itria. ✨

Trullo Belgiardino is a 480 sqm private sanctuary blending 5 original 1700s trulli with a sleek contemporary lamia. Featuring 4 luxury suites, a saltwater infinity pool, and 6,000 sqm of olive groves—just minutes from Ostuni and the coast.

14/09/2026

Contrada Cervarolo, Itria Valley. An elevated setting overlooking the Apulian countryside, where nothing interrupts the horizon—only olive groves, dry-stone walls and the distinctive stillness that defines this landscape.

Villa Trullo Cervarolo is more than a single residence. It is an estate that brings together three distinct expressions of Apulian rural architecture within one property. A masseria-style villa with tuff barrel-vaulted ceilings, a historic lamia featuring a traditional wood-fired oven and open arches, and a meticulously restored trullo that preserves its original proportions. Three independent buildings, three architectural identities, united by a single uninterrupted view across the countryside.

Discover the full property at rarorealty.com.

https://rarorealty.com/it/proprieta/4971-villa-trullo-cervarolo/

09/09/2026

Investing in a masseria in Puglia is not simply about acquiring a property. It means acquiring a piece of land, an architectural legacy and a location the market cannot replicate.

Masseria Capitolo is located in Monopoli, on Puglia’s Adriatic coast: 20 hectares of land, three historic structures comprising a masseria, trulli and a cummersa, together with approved planning for renovation and conversion to hospitality use. The project allows for up to 40 guest rooms and the construction of a swimming pool.

Investing in this property today is not a bet on an emerging destination. It is an opportunity to enter one of Puglia’s most established coastal markets, with a clearly defined development framework already in place and a potential for value creation that few properties in this segment can match.

09/09/2026

Just 2.5 kilometres from Ostuni, on a terraced hillside framed by dry-stone walls, life at Lamia Levante unfolds around a view few places in the world can offer: the historic skyline of the White City on one side, the Adriatic Sea on the other.

Mornings begin inside the late nineteenth-century trullo, where original stone vaults, a bespoke kitchen and the soft light filtering through the conical roof create an atmosphere of quiet authenticity.

As the day unfolds, the contemporary lamia becomes the heart of the home. Floor-to-ceiling windows open the living space onto uninterrupted sea views, blurring the line between indoors and out. Evenings are spent beneath the covered portico or gathered around the traditional stone wood-fired oven, while the saltwater swimming pool mirrors the colours of the setting sun.

Eight hectares of private botanical gardens (filled with carob trees, centuries-old olive trees, holm oaks and pomegranate trees) create a sense of privacy that needs no walls. Only space, nature and silence.

08/09/2026

In 2026, 25% of buyers in Italy's high-end property market are not purchasing a second home. They are choosing Italy as a permanent place to live. At the same time, mortgage applications from international buyers for premium residential properties have increased by 63% in the first five months of the year.

Behind these figures is a new buyer profile: high-income professionals working remotely, digital entrepreneurs and executives of global companies who have untethered their careers from a fixed office location. They are not looking for a villa for August. They are looking for a masseria with a dedicated home office, reliable connectivity, generous outdoor living spaces and an authentic setting—somewhere that feels genuinely local rather than overtly touristic or oversaturated.

Today, Puglia offers one of the strongest combinations in Italy of exceptional landscapes, accessibility and still-competitive property values. The villages of the Itria Valley—including Ostuni, Locorotondo and Cisternino—provide a quality of life that extends well beyond the summer season.

In the latest RARO Realty Magazine article, we explore who these digital nomads buying property in Italy really are, what they look for in a home, and why Puglia has become one of their preferred destinations.

Read the full article at rarorealty.com.

https://rarorealty.com/digital-nomads-and-second-homes-in-italy/

04/09/2026

Trullo Carrube — Itria Valley, Fasano

A beautifully restored trullo, renovated in 2021, in a strategic location between Fasano and the beaches of Savelletri and Torre Canne. The property benefits from an active Italian tourist rental licence (CIN) and an established holiday rental business already in operation.

2 bedrooms | 2 bathrooms | Original stone alcoves
Infinity swimming pool with saltwater purification system
Gazebo, barbecue area and outdoor stone shower
Mediterranean garden with centuries-old olive trees
Just minutes from Savelletri, Locorotondo and Ostuni

A turnkey investment in the Itria Valley, offering immediate rental income in one of Puglia's most sought-after destinations.

https://rarorealty.com/property/4401-trullo-carrube/

02/09/2026

San Vito dei Normanni: twelve kilometres from the sea, on the edge of the Itria Valley, surrounded by a countryside shaped by centuries of history, revealing itself slowly rather than all at once.

Villa Pietradimare sits within 3,500 square metres of olive and almond trees, with a saltwater pool, a patio made for long lunches and uninterrupted views across the Apulian countryside that ask for nothing in return.

The silence does the rest.

31/08/2026

Fragagnano is not on the typical map of Puglia. It lies in the heart of the Taranto countryside, just a few kilometres from Manduria—the home of Primitivo wine—and only twenty minutes from the Ionian coast. A village whose name and stone architecture still bear the legacy of Magna Graecia, with its 18th-century Palazzo Marchesale, the Mother Church, and the narrow streets of its historic centre that remain untouched by conventional travel itineraries.

It is within this setting that Dimora Daca takes shape: 850 sqm of Apulian stone arranged across three independent levels, featuring cross-vaulted and star-vaulted ceilings, tree-lined avenues, a swimming pool adorned with a star mosaic, and a natural amphitheatre nestled among the Mediterranean landscape. A property that brings together two qualities rarely found in perfect balance: the enduring character of a historic residence and the functionality of a home designed to welcome guests.

Owning a property here means choosing a side of Puglia that has yet to reach its full potential on the international real estate market. For those who know how to recognise emerging destinations, that is precisely the right moment to invest.

https://rarorealty.com/it/proprieta/4827-dimora-daca/

28/08/2026

Energy performance ratings, the green premium and the EU Green Homes Directive: in 2026, energy efficiency is reshaping the value of historic properties. Here's what every owner of a masseria, trullo or historic residence needs to know.

Read the full article on rarorealty.com.

https://rarorealty.com/how-is-energy-efficiency-changing-the-value-of-historic-properties-in-italy/

Raro Realty is a real estate agency specializing in the sale and purchase of prestigious properties and luxury villas in Italy.