Marketing Africa

11/11/2016

Just a few days away...........

10/11/2016

25/10/2016

On one hand, management is pushing for faster dials and more meetings; on the other, your prospects expect you to remember all their details and reach out at just the right moments. What’s a salesperson to do? How do you balance Personalization and Productivity ?

19/10/2016

There are times that the best sales billboard is nothing but the naked truth.
"The Naked Truth about our Waitresses is that they only flirt with you to get better tips" :)

11/10/2016

If you are not selling value of your product , your customer will sell you why they can't buy from you.

06/10/2016

The purpose of entrepreneurship, while it certainly has a self-serving element to it, is primarily service to others. Embedded in all ethical businesses is an intrinsic element of social good, even if the owners profit wildly as a result. You see a problem that you can solve, you fix it for others at scale and, if you do it right, you’re rewarded. If you don’t solve the problem, the market will tell you. By not buying.

03/10/2016

A number of times when you attend a lecture/event/speech, we generally go to see the speaker not hear what they have to say(We already know what they have to say, that's why we go to see them)

Rather than share the benefits of your wisdom(words) try paint a picture.The more striking and visual your presentation is, the more people will remember it, but most importantly, they will remember you.