08/06/2026
Let’s be honest. For years, Phnom Penh has often been seen as a stopover rather than a destination. Many travelers arrive here only to continue on to Siem Reap, Sihanoukville, or other parts of Cambodia.
As hoteliers and locals who call this city home, we believe Phnom Penh deserves a closer look.
Beyond the well-known sites like Tuol Sleng, Choeung Ek, the Royal Palace, and the National Museum, Phnom Penh has evolved into a city full of character. From local street food and hidden cafés to rooftop bars, riverside walks, markets, and everyday moments with its people, there is so much more waiting to be discovered.
Phnom Penh is not a city that tries to impress you at first glance. It is a city you experience. A city you feel.
That is why a group of hotels and hospitality businesses have come together to launch "Phnom Penh, Asia’s Little Big City."
Why "Asia’s Little Big City"?
Because Phnom Penh may be smaller than many of Southeast Asia’s capital cities, but it is rich in history, culture, experiences, and genuine human connections. It is easy to explore, easy to enjoy, and full of stories that often go untold.
Through this initiative, we are committed to sharing more of what makes Phnom Penh special—things to do, places to visit, local experiences, street food, hidden gems, and the people who give this city its soul.
But this campaign is bigger than the tourism and hotel industry. We would love for everyone to be part of it.
Whether you're a local, an expat, a traveler, a business owner, or simply someone who loves Phnom Penh, we invite you to share your stories, photos, recommendations, and favorite corners of the city using .
Together, we can show the world that Phnom Penh is more than a stop along the way. It's a destination worth discovering.
This initiative is brought to you by
▸ Amanjaya Pancam Suites Hotel
▸ The Pavilion
▸ White Mansion Phnom Penh
▸ Maadest
▸ iRoHa Garden
and many more to come.