13/06/2026
When I asked Rodrigo Esponda what his favorite area in Baja California Sur is, his answer surprised me.
Cabo Pulmo.
As an avid diver, Rodrigo said there's nothing he enjoys more than diving with sharks in Cabo Pulmo. Not because it's dangerous, but because it's humbling. You quickly realize that these incredible animals have little interest in you, and it reminds you just how much of the ocean remains misunderstood.
What makes Cabo Pulmo even more remarkable is its story. For more than 30 years, the local community has protected the reef, creating one of the world's great conservation success stories. Today, visitors can only experience the reef through local operators, ensuring that tourism directly benefits the people who have dedicated themselves to preserving it.
Rodrigo described Cabo Pulmo as a perfect example of how tourism and conservation can work together. Protect the environment, create meaningful visitor experiences, and support local communities. Everyone wins.
He also believes the East Cape has enormous potential—but only if it's developed thoughtfully. Low-impact, high-quality projects that respect the natural environment will ultimately create more value than unchecked growth.
That's a perspective I share. The East Cape's greatest asset isn't what can be built there. It's what already exists there.
