23/03/2022
ANNOUNCEMENT OF OUR CORPORATE REBRANDING EXERCISE WITH A BRAND NEW LOGO AND COLORS.
We are proud to introduce REAL TREND GROUP’s New Brand Identity
March 23, 2022
We are truly excited to announce the launch of the new company logo as part of the business transformation and ongoing evolution of our company’s brand. We’re releasing an updated brand identity, which includes a new definition of our logo and colors.
Founded by a group of dedicated entrepreneurs with respective professional background in Real Estate and Property Development, Construction, Legal, Accounting, Banking and IT, the group of companies’ business structure is growing and evolving since our business inception 3 years back, and we felt it is time for a change. We have refreshed our logo to reflect who we are today and to symbolize our future. We analyzed our corporate values as an organization and created a brand identity that reflects those values.
Following several in-depth discussions and came to a collective decision as a result of conscious deliberation, we chose a new logo that reflects a more contemporary look and keeping the minimalist in mind to captures our vision to be innovative and creating a new trend in all we do, by positioning Real Trend Group as a conglomerate to operate several related or complementary businesses in conjunction with each other, striving to deliver value-added solutions to all of our business stakeholders and end users within the real estate and property development, construction, legal, accounting, banking and IT industries.
The new logo expresses the company commitment towards professionalism, integrity and sustainability. These values are embedded in our DNA as a living and dynamic cell that guides our business processes, products, and services. This will continue to be a signature marker for all Real Trend Group projects and developments.
[The Logo Epitome]
• The black color represents our professionalism in business.
• The background in white represents our personal integrity guided by strong moral principles.
• The red color represents our passionate, forward-thinking spirits and the ability to take action.
• The earth is a symbol of our business vision to expand beyond Malaysia.
• The curve of the emblem “RT” depicts continuous growth which eventually building sustainability in all we do.
We are also glad to introduce our new company website, www.realtrendgroup.com which slated to be launch by May 2022 to present ourselves better and create a clear picture of our company and business structure.
Nevertheless, please welcome our newly registered company as below:
(1) Real Trend Development Sdn. Bhd. (1448555-M)
(2) Synergy Biz Software Development Sdn. Bhd. (1442553-K)
The change of the company’s new logo and brand identity has no influence on the company’s rights and obligations towards its business partners and suppliers or on their rights and obligations towards our group of companies. Nothing changes as far as already concluded contracts. Kindly take note that our rebranding of logo change will not impact our business address, tax identification, and additional invoicing information. All existing business correspondence, orders, invoices, conclusion of new contracts or amendments to current contracts, as well as all other dealings and negotiations between you and our company, shall be conducted under the same business address, and, if applicable, provided with the new company logo.
With this, we are striving to present ourselves better and committed to cater you with better products and services in times to come. If you have used the Real Trend Group logo in any of your marketing materials, please assist us in updating them and we truly appreciate your unwavering support to us. If you have any questions, please don’t hesitate to contact us at +603-8600 7083.
by Group Business Development
