Premier Academy for Realtors

07/06/2022

Introducing our new office - ESP IPOH! Dato' Louis Chai, Rachel Choo, and Alfred Cheah are operating this new branch admirably! They are born leaders, dedicated and so inspirational.

A dream doesn’t become reality through magic. It takes sweat, determination, and hard work. That's exactly what ESP IPOH is about.

25/05/2022

So many people have subscribed to the lie that their life purpose is to make it to the weekend. No wonder there are so many miserable clock punchers in the world!

Here is something that could help you shape your thinking and get the balance you need.

Have you found your true purpose?

20/05/2022

If you’d told me a decade ago that I would be the owner of a real estate agency at this stage of my life – I might not have believed you!

Years back, I studied human rights law. When I look back on it now, I find this a little amusing, because a lot of human rights work is “pro bono”, or without compensation (Today, I educate my teams on the art of sales and negotiation, which is quite the opposite!).

A major turning point for me was when I began work at a London bank (Santander) – I began discovering the art of sales, with my sights set on the real estate industry. In 2013, hungry for mentorship, I connected with one of the finest real estate providers around, Rose Wong who taught me everything she knew about the field.

This jump-started my career as a real estate negotiator. Two years later, using the skills, knowledge and training I’d acquired (along with my partners Ng Cin and Dato Chua) I founded Profere Property, a firm dedicated to providing efficacious and transparent property management services. In its 7 years in operation, we managed to close the largest residential deal in the Klang Valley.

In 2020, ESP Global Services was launched, despite the trials wrought by the Covid-19 pandemic. The brainchild of myself, Aldrin Tan, and Dato’ Adrian Wang, our aim was to create a widely-accessible and all-encompassing online platform that would service the needs of the entire real estate community. To date, we have been able to mentor 16 business owners under the ESP umbrella, with more to come!

Several partnerships, opportunities, and milestones later, I have been truly humbled by the success our firms have achieved. On a personal note, to be able to do what I love each and every day, and empower others along the same path, brings a lot of meaning to what I do.

10 years and many learning curves later - I wouldn’t do a thing different!

01/02/2022

As the sun rises and brings forth a brand new year, let us greet the days ahead with great contentment and gratitude as prosperity comes our way. May the year of the tiger bring roaring success to you and your loved ones. Gong Xi Fa Cai ✨

17/01/2022

With the new year, comes new beginnings. Optimism is a positive expectation of a successful outcome. It is hoping that, regardless of past or present experiences, things can only get better. In 2022, we expect that advancing global COVID-19 vaccination rates and the development of drugs to treat the viral infection would eventually burn the pandemic out to restart the global economy and improve the livelihoods of many.

Prototal has been a longstanding part of our journey towards innovating the real estate industry through collaboration and partnership. I met with the Prototal team recently to hash out new ideas and strategise for this year. With hopes to maximise the growth and development of their team, it is energizing to meet with leaders who are just as passionate about the industry and its potential.

13/01/2022

While the past year has been challenging for all of us, the New Year brings about optimism, hope and revived energy to do better and aim higher.

The management team and I would like to take this opportunity to welcome everyone back with open arms. This year, we are eager to bring in new faces, collaborate with more likeminded peers and continue to expand the business on a local and global scale. Looking forward to more exciting days ahead!

06/01/2022

As our country gears up for the endemic phase following a two-year struggle with the Covid-19 pandemic, all focus is on what 2022 means for the local property market. Underpinned by developers’ cautious optimism about the property prospects in the medium to long term due to the likelihood of robust demand for properties among the young demographic, normalisation of post-pandemic standard operating procedures and the high vaccination rate in 2022 will be the boost to pushing transaction activities back up to pre-Covid-19 levels, as physical movement and housing campaigns resume.

I resonated with the opinion of founder and group managing director Tan Sri Leong Hoy K*m from Mah Sing, in a recent article published by NST. The developer aspires to be Malaysia's leader in affordable housing and strives to continue providing reasonably priced homes with premium features in strategic areas to meet the country's expanding demands. This further supports Bank Negara Malaysia's financial stability review of 1H 2021 which indicated that properties priced below RM500,000 accounted for more than 80 per cent of housing transactions. Further, the opening of travel borders, as more foreign expatriates, business partners, tourists and foreign students will boost demand for rental properties as well.

KUALA LUMPUR: Malaysia's property market is expected to rebound in 2022 as more demand will likely be skewed towards affordable housing, according to Mah Sing Group Bhd.

01/01/2022

Have a great and blessed 2022! May this year bring endless opportunities and success to you and your loved ones. 🌟

31/12/2021

Planning for the next year will always seem like a daunting task. As a business owner, ideas are never short when it comes to growing the brand but budgetary, sustainability and logistical concerns are usually the forefront of most leaders. Whether you are new to this or a seasoned pro, now is the time to be more disciplined. I always start with putting together a wishlist of what you think you would like to accomplish in the next year, analyze your current state of strengths and weaknesses, and review your financials.

Also, remember to review your current marketing scope. What have you been doing that has worked? Where can you improve? Spending a little time analyzing your past and current marketing efforts will help you formulate a strategy for the year ahead. Recently, I gathered the management team to brainstorm together – bouncing ideas off each other and formulating innovative ways to grow our businesses. It was greatly satisfying to see talents and experience merge harmoniously towards planning for a better future.

28/12/2021

Even without statistics, you know as a business owner that happy employees provide better service to customers, and customers who feel they receive great service are more loyal to the business that provides it. By this logic, you also know that starting this chain of loyalty between you, your team and your customers starts with making your team feel appreciated.

Your team likely spends more than a third of their day at work and they look forward to progress and appreciation. This year, as 2021 comes to a close, I took the time to write appreciation notes to my team for weathering through the storm with me during these trying times. Not only were we personally impacted by the pandemic in our own way, but overcoming the challenges of business disruptions during lockdown has allowed me to gain newfound appreciation for those who strive to work hard and support each other no matter the circumstances.

25/12/2021

On behalf of Profere Property, I would like to wish all my fellow Malaysians a Merry Christmas and Happy New Year! May this season of splendour bring an abundance of joy and love to you and your loved ones 🎄🎅🏼

14/12/2021

Everyone says that knowing your market is everything. Saying it is one thing, but understanding why it is so important will help you stay ahead of the pack. Your market includes your customers, your suppliers and your peers – to name a few. But these three are pivotal characters that define the success of your business. Networking and learning from peers are important parts of your business as it will result in forming and maintaining a strong contact base, serving you well for years to come. You’re marketing your business and yourself, and best of all, you are creating connections.

Catching up with Kevin Teh to learn more about his career move to IQI Realty not only strengthened our connection as peers in the same industry, but also provided the opportunity to learn how to navigate the volatile real estate market. Through shared strategies and information sharing, our businesses only stand to gain from the friendship and respect we have for each other.