13/07/2023
📽️ A HUNTER AND FARMER MARKETER 📽️
Once upon a time, as an aspiring entrepreneur. I had the ambition, the drive, and the product & service, but you lacked the critical knowledge about marketing strategies.
I decided to launch a massive advertising campaign, convinced that the sheer brilliance of my product & service would be enough to entice customers. After all, who wouldn't want the best? So, I invested time, effort, and a significant chunk of my budget into creating flashy advertisements showcasing my product's features, with the intent of making immediate sales from the ads.
I was the hunter, constantly on the prowl, searching for your next customer, targeting them with my ads, aggressively burning my ads budget, hoping they would see the value in my product and make a purchase. But despite my best efforts, the results were far from what I had envisioned. The conversion rates were low, the returns on my investment were dismal, and the growth was slow.
Frustrated and on the verge of giving up, you stumbled upon a book titled "The 1 Page Marketing Plan" by Allan Dib. Intrigued, I decided to give it a read, hoping it could provide some much-needed guidance. And indeed, it did.
The book introduced me to the concept of the 'farmer' marketing strategy. Unlike the 'hunter' who aggressively pursues customers to make a sale, the 'farmer' cultivates relationships, nurtures potential customers, and patiently waits for them to 'grow' into paying customers. The farmer doesn't try to sell a product or service right away; instead, they focus on getting people to provide their contact information, thus building a database of potential customers.
Inspired by the book, I decided to change my approach. Instead of trying to sell my product through my ads, you chose to encourage people to download my app and sign up (you can use a different strategy for your business).
Gradually, I started to see the difference. While the immediate sales were not flooding in as I had initially envisioned, I noticed a steady increase in the number of people who were willing to engage with my brand. There was increase in my download rate, on the same budget.
As I nurtured these relationships, I saw a significant increase in conversion rates. Even better, these were not one-time customers. They were loyal, repeat customers who were not only buying from me but also becoming brand advocates, spreading the word about my product & services.
Through this experience, I learned a valuable lesson. In the world of marketing, it's not always about the immediate sale. It's about building relationships, understanding your customers, and providing them with value. And you learned this by shifting from being the to becoming the 'farmer'.
HOW TO FOLLOW UP & NUTURE LEADS
Email marketing: Sending targeted promotional messages and updates to subscribers via email to build relationships and drive customer action.
Push notifications: Short messages sent to a user's device to provide updates or reminders from an app or website.
Bulk SMS marketing: Sending a large number of SMS messages simultaneously to a targeted audience for promotional purposes.
Facebook retargeting: Serving ads to website visitors who have previously interacted with your brand on Facebook to encourage conversions.
Follow-up calls: Making phone calls to prospects or customers after initial contact or interactions to nurture relationships and provide support.
Voice broadcast message: Delivering pre-recorded audio messages to a list of contacts simultaneously to convey important information or promotions.
WhatsApp group broadcast: Sending messages, updates, or promotions to multiple contacts in a WhatsApp group at once.
