01/02/2024
I'll show you how to win on social media...
I'm not just a skilled writer, I'm a data-driven strategist.
This is a proven framework, backed by campaigns that resulted in 92% lead growth and it'll help you too.
Whether you're into real estate or you've got a fashion brand, it works.
Now here's a disclaimer:
Reading this might just alter your social game.⚠️
I'm sorry. 😅
PS: I'll also share one catastrophic mistake brands make on social media at the end of this post.
So drum roll please!
Your content sucks if your goals remain in mind.
It's raw. Not communicated or documented. No content chain or pyramid...
Just bare.
Most brands just throw up a pic and slap on a caption, with no defined target or measurable progress.
DON'T POST CONTENT FOR THE SAKE OF CONTENT.
Tailor down your outcome.
Why this post? What should this post lead to? Is it part of a bigger content scheme?
You want to be able to backtrack your results to specifics of the goal you put down in each post.
Here's a framework that has kept me on a good working frame of mind-
CONTENT PYRAMID:
1. Research well
2. Build Your Base:
Sketch two pyramids. Write a SMART goal (Specific, Measurable, Achievable, Relevant, Time-bound) at the top of each.
Example of SMART Goal: 20% Facebook follower growth by March 31st.🚀
3. Come up with 3 different content ideas (How-to, motivational, visuals) targeted towards that goal.
4. Develop a Metrics Mania
On the other pyramid, list a marketing KPI (Key Performance Indicator) for each planned post.
5. Leave it as a pigsty for a day or two.
6. Come back to review.
This way, you'll be sure to weave your content around your brand story with well laid out goals and metrics of progress.
I'm also here to help out too.
Just DM "STORY" I'll audit your content for FREE (only 5 first brands).
Cheers to a great month!🥂
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