24/04/2026
“When truth is buried under sentiment, even genuine opportunities begin to look like risks.”
This is one of the silent challenges facing the real estate sector in Port Harcourt today. Beyond land, buildings, and infrastructure, there is something even more powerful shaping the market public perception.
As the Managing Director/CEO of Odibola Properties Ltd, I believe it is not only the duty of developers to build with integrity, but also the responsibility of the public to protect the credibility of the industry through informed judgment.
The Danger of Emotional Narratives in Real Estate
In recent times, it has become easy to label developers as “land grabbers” without proper verification or understanding of the facts on ground. While there may be bad actors in any industry, it is dangerous to generalize or react based on emotions rather than evidence.
Real estate is deeply rooted in documentation, history, and legal structures not social media opinions or hearsay. When narratives are pushed without facts:
Genuine developments are questioned
Legitimate investors become hesitant
Trust in the market begins to decline
And unfortunately, the entire industry pays the price.
Why This Matters for Port Harcourt
Port Harcourt is a growing investment destination. With increasing interest from diaspora investors and Nigerians living outside the city, the potential for growth is significant. But one thing drives investment more than anything else confidence.
Once confidence is shaken, capital withdraws.
When diaspora clients constantly hear conflicting stories, accusations, and emotional claims without clarity, they begin to doubt the entire system not just one developer. And when that happens, it affects:
Property demand
Development pace
Overall economic growth of the city
The Role Everyone Must Play
If we truly want to see Port Harcourt grow into a strong and trusted real estate hub, then everyone has a role to play not just developers.
1. Verify Before You Amplify
Before calling any developer names or spreading information, take time to verify. Ask questions. Request documents. Seek clarity. Real estate is too serious to be driven by assumptions.
2. Separate Emotion from Facts
Land matters can be sensitive, but decisions and opinions must be based on facts, not sentiment. Emotional reactions can mislead others and damage credible structures built over time.
3. Encourage Due Diligence Culture
Instead of discouraging investment with unverified claims, encourage people to do proper due diligence. A well-informed investor strengthens the market, not weakens it.
4. Support Credible Systems
Legitimate developers who follow due process should be recognized and supported. This is how industries grow by strengthening what is right, not tearing everything down indiscriminately.
Our Position at Odibola Properties Ltd
At Odibola Properties Ltd, we remain committed to transparency, due diligence, and protecting every investment entrusted to us. We understand that trust is earned, not demanded, and we continue to operate in a way that justifies that trust.
But beyond our role, we believe the industry itself must be protected.
A Call for Balance
Real estate in Port Harcourt has immense potential, but that potential can only be fully realized in an environment of trust, clarity, and responsible communication.
Let us build an industry where:
Truth is prioritized over noise
Verification is valued over assumptions
And credibility is protected, not destroyed
Because in the end, when we protect the integrity of the system, we are not just helping developers we are securing the future of every investor, both at home and in the diaspora.
And that is a responsibility we all share.
Copied from:
Sunny Isaac