24/02/2017
There are now 65 million local business pages. That’s a lot of competition, but most pages aren’t well-optimized. That’s how you can stand out!
If 65 million sounds like a huge number, that’s because it is, according to Facebook there are also over 4 million local businesses actively using Facebook ads.
But keep in mind that these numbers represent the entire world, the last I saw there were about 37 million local businesses in Nigeria survey conducted by the Small and Medium Enterprises Development Agency (SMEDAN) in conjunction with the National Bureau of Statistics (NBS) has revealed.and I’m sure not all of them have a page.
Nonetheless, there are still millions of local businesses here in Nigeria who have setup a page for themselves on Facebook. Unfortunately, as I look at many of these pages, I see local businesses making very common mistakes. Most simply aren’t setup well to attract customers and build repeat business.
Ask Yourself These Questions about Your Local Business page
• Have I optimized the business information on my page to best show up in Facebook searches and give potential customers what they’re really looking for?
• Have I optimized my cover photo and profile picture to look good not only on desktops, but in the mobile app where most Facebook users live?
• Have I customized the tabs and call-to-action button on my page to best engage potential customers and get them to contact or visit me?
• Have I verified my page so that my pages shows up higher in Facebook search results and gives potential customers more confidence that my business is legitimate?
• Have I setup my messaging preferences the right way so that customers know how to contact me, can easily do so, and so that I’ll know when they contact me in order to respond?
If you answered no to any of these questions … or don’t know … then you’re not getting the best business benefit that you can from your local business page.
But the good news is that you can fix your page without spending a ton of time or money! We recently made a free, downloadable checklist that you can use to optimize your page we could send you a copy if you send us a message on Facebook with your email or better yet send us your page and we would be sure to give you a free review
Real Estate