03/08/2026
When people pick an agent, they obsess over the wrong things:
- Which brand has the biggest logo
- Who's charging the lowest fee
- Who's got the flashiest marketing
Here's the truth after 15 years: most agents do roughly the same job on paper. The real difference is two things you can't see on a billboard.
How well they communicate with you. And how hard they negotiate for you.
Because that's what an agent actually is. Not a "seller" of your property, a negotiator of your outcome. The difference between a good negotiator and an average one can be tens of thousands of dollars in your pocket.
So don't pick the biggest name. Pick the person you'd trust to hold the line when the offer comes in.
Want to see how I negotiate before you commit to anything? Let's grab a coffee. DM me.
