14/09/2026
๐ WHO WILL BE NZโS #1 REAL ESTATE AGENCY?
The battle at the top of New Zealand real estate is getting seriously interesting.
๐ก #1 Ray White โ 202 offices and now claiming around one in four residential sales nationwide.
๐ต #2 Harcourts โ 201 offices and 2,254 sales consultants. An enormous nationwide network with incredible brand strength.
๐ท #3 Barfoot & Thompson โ 80+ branches and 1,800+ salespeople. Still an absolute powerhouse in Auckland, involved in nearly 4 out of every 10 Auckland home sales.
โซ #4 Bayleys โ 100+ NZ & Fiji offices and close to 1,200 sales and leasing agents, with huge strength across residential, commercial and rural property.
But we're making a callโฆ
๐ Property Noise has Ray White at #1.
And it's not just about office numbers.
We think Ray White may also be winning the technology race. Its investment in NurtureCloud, AI, data and propensity modelling is increasingly helping agents answer the question that matters most:
โWho should I be talking to today who might actually sell?โ
In a market where thousands of agents are fighting for listings, smarter prospecting could become a massive competitive advantage.
๐ฅ Our prediction: Ray White #1, Harcourts #2, Barfoot & Thompson #3.
Agree? Or have we got it completely wrong?
๐ Who would YOU put at #1?
Read the full Property Noise opinion piece.
