10/09/2026
**The market doesn’t care what an agent promised in your lounge.**
Sometimes the hardest part of an appraisal is giving someone a number you know they don’t want to hear.
If the evidence suggests a home is likely sitting between $700,000 and $730,000, it would be very easy to nod along and say $750,000 (for context this is what they may have wanted to hear).
It would certainly make the meeting more comfortable. It might even win the listing.
But it wouldn’t make the property worth $750,000.
Another agent adding $20,000 to an appraisal doesn’t add $20,000 to the house. Buyers still decide what they’re prepared to pay, and the market eventually exposes an inflated promise for exactly what it was.
Usually after a few quiet open homes, some awkward conversations and the inevitable “market adjustment.”
My job isn’t to tell an owner the biggest number I think they’ll believe.
It’s to give them an honest, evidence-based view of where their property sits, then put together the strategy and tactics to achieve the strongest result possible.
That approach may cost me the occasional listing.
I’m comfortable with that.
I’d rather lose the business by telling the truth than win it with a number I can’t support.
**Protecting the reputation of your property starts well before the sign goes up.**