Michael Fay at Keller Williams City View

Michael Fay at Keller Williams City View REALTOR® at Keller Williams City View

With over 25 years of experience buying, selling, and investing in residential real estate, I bring an unmatched blend of personal passion and executive-level expertise to every client relationship. Backed by a career leading multimillion-dollar companies, I channel my decades of negotiation, business strategy, and customer relationship excellence into helping people achieve their real estate goals in San Antonio and the surrounding areas.

01/10/2025

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Want your fall listing to stand out? Focus on the photos that sell a feeling:

1️⃣ Front exterior – crisp leaves, clean walkway, warm lighting
2️⃣ Kitchen & dining – buyers imagine holiday hosting here
3️⃣ Outdoor spaces – fire pits, cozy seating, or deck views

Caption:
Fall photos require much more than just showing the home – they’re designed to showcase the lifestyle.

Which shot would catch your attention first? 🍂

Many sellers believe that the listing price equals market value, but the reality is that they’re not the same.Market val...
26/09/2025

Many sellers believe that the listing price equals market value, but the reality is that they’re not the same.

Market value is what buyers are realistically willing to pay based on comps, condition, and demand. Listing price is your strategic starting point to attract attention and offers.

Price too high above market value and you risk sitting stagnant – leading to inevitable price cuts that weaken negotiating power. But if you price at or slightly below market value and you create urgency, often leading to multiple offers and a higher final sale.

A 2024 Zillow study showed homes priced 2–3% below market value sold 10 days faster and often closed above asking.

It's no surprise that pricing is less about ego, and more about strategy, psychology, and understanding current buyer behavior.

Want a market analysis to see where your home truly sits right now? Reach out anytime! 📝

24/09/2025

Buyers decide fast 🏠

Here are three quick turn-offs you can tackle:

Overly personal decor – swap family photos for neutral art

Lingering smells – clean carpets, open windows, use subtle scents

Dim lighting – replace bulbs with warm LEDs to brighten rooms 💡

None require major spend – just intention and a free Saturday morning. Small changes create space for buyers to picture their own lives unfolding in your home.

What would you tackle first this weekend? Drop it below.

Autumn moves carry a different energy 🍁The rush of summer fades, making scheduling movers and closing processes less str...
21/09/2025

Autumn moves carry a different energy 🍁

The rush of summer fades, making scheduling movers and closing processes less stressful. Cooler temperatures simplify heavy lifting, and by winter, you’re settled – sipping coffee in your new kitchen while everyone else is just listing.

Plus, many fall buyers are serious, reducing bidding wars but increasing qualified offers 🏡

A fresh start before the holiday season can feel grounding, bringing a sense of calm and new rhythm to daily life.

Thinking of making your move this autumn? This is your season, dm me and let's get started.

Listing photos speak before you ever greet a buyer.Dark, cluttered photos tell buyers a home feels cramped or neglected....
15/09/2025

Listing photos speak before you ever greet a buyer.

Dark, cluttered photos tell buyers a home feels cramped or neglected.

Overly edited photos make them suspicious about what’s real.

After all, great photos are designed to do two things: a) show true space and b) invite buyers to see themselves there.

Simple, right?

Make sure every room is clean, decluttered, and lit well. Highlight flow, not just features. Capture the mood that feels like home.

Since buyers scroll fast, the right photo stops them long enough to click for a tour 📸

Thinking of offering incentives to sell your home faster?They can work – but only when used strategically.Covering a por...
12/09/2025

Thinking of offering incentives to sell your home faster?

They can work – but only when used strategically.

Covering a portion of closing costs or offering a credit for minor updates can widen your buyer pool, but lowering the price is often more impactful than throwing in extras that buyers didn’t prioritize.

Most importantly, incentives can’t fix an overpriced listing, so pricing it right from day one beats offering credits weeks later.

Want to know what motivates buyers most in today’s market? I'll help you break it down with data before your home hits the market💡

⛳️ PUTTING GREEN!🤽‍♀️ POOL!✅ COME CHECK IT OUT THIS WEEKEND!👀 I'LL SEE YOU THERE!
11/09/2025

⛳️ PUTTING GREEN!
🤽‍♀️ POOL!
✅ COME CHECK IT OUT THIS WEEKEND!
👀 I'LL SEE YOU THERE!

03/09/2025

Buyers decide quickly if a home feels worth their offer. These small updates create instant confidence:

🔹 Fresh, neutral paint modernises every room without major renovation

🔹 New cabinet pulls or door handles update kitchens and baths affordably

🔹 Deep-cleaned grout and caulking make surfaces look brand new

It's no surprise that homes that feel maintained and move-in ready attract stronger offers and fewer objections during negotiation.

So, why not put your best foot forward?

Fall buyers want minimal to-do lists.

Which of these would make your home feel market-ready this week? 🍁

🏡 OPEN HOUSE THIS WEEKEND!✨ NEW TO MARKET!✨ Beautiful home, huge backyard, Northside ISD🚨 This home won’t stay on the ma...
31/07/2025

🏡 OPEN HOUSE THIS WEEKEND!
✨ NEW TO MARKET!
✨ Beautiful home, huge backyard, Northside ISD
🚨 This home won’t stay on the market long!

Dirección

15510 Vance Jackson, Ste. 101
San Antonio
78249

Notificaciones

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