It is a story of growth, a story of vision, a story of passion. It is a story about the desire to build a home for every Filipino. To deservedly reward the hard work and perseverance of the Filipino family man. To give young families a place of their own where they can grow their dreams and tomorrows. To create communities where residents feel safe and feel they belong to. It is also a story of evolution – from building some of the country’s finest and most desired communities to today, building cities. In real estate parlance, the “master plan” is a comprehensive plan that guides the long-term physical development of a particular area. The Camella masterplans describe residential communities that are more than a composite of homes, streets, parks, and playgrounds. Camella believes that communities should bring whatever its families need within easy reach. Thus, each community is ideally located with immediate access to crucial institutions like schools, hospitals, churches, transport hubs, and places of leisure. They are close to business centers, so work is easy to get to, and come home from. But the group has taken this a step further and exploded that strategy by bringing the institutions right into the communities. Now, when Camella builds, it also builds churches, schools and commercial centers. By creating properties that are essentially self-contained, it is creating virtual cities. To Camella, the master plan of every single community it builds, in every single location it selects, is a sacred, living blueprint that incorporates not only what the group intends to build, but what it intends to accomplish ¬– it intends to build cities; and since a country is often known by its cities – France is Paris. England is London. The USA is New York, Los Angeles and Miami ¬– by building communities where they are needed, and by creating the foundations for tomorrow’s cities, Camella is building the country. Beyond creating practically self-contained communities, Camella developments have become a “mark of progress” across the country. Camella developments often portent movement into the town, city or province they come to – they portent growth and expansion. What was once quiet and sleepy becomes bustling and dynamic. Roads get better, commercial developments crop up, utilities are upgraded, transport increases, and possibilities become endless. Lives improve, dreams become bigger, needs diversify, expectations expand, and growth becomes inevitable. Throughout history, this is exactly how the great cities of the world came to be. A germ, a seed, set growth in motion. A few homes built along a river evolve into a great city. A tiny market along a roadway becomes a town that becomes a metropolis. A community is designed for the future and built to respond to what is needed today, and what will be needed to tomorrow ¬– and slowly, and surely, a country will be built better.
“Camella. Building the Country,” speaks of more than what the brand is all about, it speaks of what the brand promises to do.
