Janet Joy : Prime Property Global

12/01/2026

The housing market is entering 2026 with more choices for buyers and smarter deals for investors.

With many ready-for-occupancy homes available, developers are offering flexible payment terms and rent-to-own options to attract mid-income buyers. That’s good news if you’re buying your first home or adding another property.

Smart money moves when options are wide, and pressure is low. This year gives buyers room to negotiate and plan.

For OFWs and expats, this is a chance to secure a home while prices stay competitive and promos are available.

Why it matters: More supply means more leverage for buyers and more opportunities for sellers who price wisely.

07/01/2026

Today marks a game changing milestone for the Philippine real estate rental industry: The Biggest Partnership yet! Rent.ph, the largest property portal in the Philippines, is proud to partner with SMDC Good Stay to market ALL 90,000 SMDC Ready For Occupancy (RFO) units nationwide.

* Powerhouse Partnership
Excited to join forces with visionary leaders Boss Jessica "Jica" Sy—VP and Head of Design, Innovation, and Strategy at SMDC and SM Prime Holdings—alongside SMDC GoodStay GM Boss DV Vicencio, Boss Aye Luna, and Jhedd Bonquin of Sales. This collaboration brings unmatched expertise to secure and supercharge rental marketing for every SMDC property owner across the Philippines.

* Real Impact for Owners
Property owners now gain premium visibility, trusted management, and rapid tenant matching through Rent.ph's powerful platform—ensuring faster rentals, higher security, and maximum returns.
Together, we're redefining rental success and opening doors for thousands of Filipino families.

07/01/2026

The Housing Gap Is Big. The Opportunity Is Bigger.

“There is no shortage of demand. Only a shortage of action.”

The Philippines faces a housing gap of more than 10 million homes, which is growing each year as new households form. That may sound alarming, but for buyers, investors, and developers, it signals one thing: long-term demand is locked in.

Government-backed housing programs, lower loan rates for socialized homes, and stronger collaboration with private developers are starting to move the needle. These efforts are not overnight fixes, but they create momentum, especially for residential communities and subdivisions designed for real Filipino families.

For buyers and OFWs, this means more accessible home options, better financing terms, and stronger price stability over time. For investors, it means demand that persists even during slow economic cycles. For sellers, it confirms that housing remains a basic need, not a trend.

Real estate works best when demand is real and sustained. Housing in the Philippines checks both boxes.

03/01/2026

Real Estate vs Bank Savings: Why Real Estate Wins 🏠💰

Looking for a better way to grow your money? 🤔 Investing in real estate beats saving in a bank in these ways:

• 🏠 Tangible asset: Real estate is a physical asset that appreciates over time. Property values typically increase with inflation and demand.
• 📈 Higher returns: Real estate can give you 5-10% annual returns through rentals and appreciation, vs banks offering 1-3% interest on savings.
• 💰 Passive income: Rent out your property and earn monthly income. Banks? You just earn minimal interest.
• 🔥 Beat inflation: Property values and rents rise with inflation. Bank savings often struggle to keep up.

Bank savings are safe, but real estate builds wealth 💪. Want to know more about investing in Philippine real estate? 😊

02/01/2026

Did you know that foreigners can own condos in the Philippines? 🤩 Under Republic Act No. 4726, also known as The Condominium Act, foreigners can buy and own condominium units as long as foreign ownership in the entire project doesn't exceed 40% 🌟.

This means that as a foreigner, you can invest in a Philippine condo, but you'll need to ensure that the project is within the 40% foreign ownership limit. It's a great way to own a piece of the Philippines, whether for personal use, rental income, or long-term investment 📈.

Remember to check the project's foreign ownership status and ensure compliance with the law before making a purchase 💪.

Want to know more about buying condos in the Philippines as a foreigner? 😊

02/01/2026

Equity in buying a pre-selling property refers to the amount of money you've paid towards the property's purchase price, minus any outstanding loan balance or other deductions.

When you buy pre-selling, you typically pay in installments (e.g., down payment, monthly amortization). As you pay, your equity builds up. For example:
• Property price: ₱5 million
• Down payment (10%): ₱500,000
• You've paid ₱500,000, that's your initial equity

Advantages of building equity in pre-selling:
• 🏠 Early ownership: You get to own a property at today's price, potentially benefiting from future value appreciation
• 💰 Lower upfront costs: Pre-selling often requires lower initial payments compared to buying a ready property
• 📈 Value growth: As the property appreciates, your equity grows too
• 💪 Investment potential: You can sell or rent the property later, leveraging your built equity

02/01/2026

Back in 2010, a small condo unit in Makati was bought for ₱2 million. Fast forward to today, its value skyrocketed to ₱8 million! 😱 What's the secret? Focus on location, buy low, and hold on. Diversify your portfolio in growing cities like Davao and Cebu, tapping into rentals and tourism.

Real estate rocks because:
• 🏠 It's a tangible asset that appreciates over time
• 💰 It generates passive income through rentals
• 📈 It beats inflation with long-term value growth
• 🌟 It's part of the country's growing economy

Bottom line? Invest in areas with potential, do your research, and be patient. Real estate is a long game, but the rewards are worth it! 💪🏼

02/01/2026

Turn Your Remittance Into Something You Can Touch

Every month, billions of pesos in remittances arrive in the Philippines. Some go to bills, some to everyday needs. The part that changes a family’s future becomes an asset.

With more RFO promos, more provincial projects, and more townships rising, there are many ways to convert income into a home, a rental unit, or a future retirement house.

You do not need to start big. A starter condo that fits your budget, a small lot in a growing town, or a house in a mid-income subdivision can already shift your family from “renting forever” to “owning little by little”.

For developers and sellers, this is your reminder that every OFW and expat is not just a buyer. They are a parent, a child, or a sibling trying to secure a home for the people they love.

Money that only passes through disappears. Money that touches land stays.

01/01/2026

💥Studio + Carport Package for Assume! (Fully Paid Equity)
Assume Price: 700K

Bank Loanable Amount: 2,603,000.31
Total: 3,303,000.31

Current Price:
Studio: 3,185,026.46
Carport: 810,000.00
Total: 3,999,026.46

SAVE Php 696,026.15

🏙️Casa Mira Towers
🌐Location: Kauswagan CDO
✨Landmarks:
📌At the back of Savemore Market, Kauswagan Highway
📌Walking distance to Liceo University, Kung Hua Chinese School
📌One ride to City Hall, Divisoria, SM Premiere, Centrio Mall, Gaisano, Limketkai,
📌One ride to S & R, Bulua and Agora Terminal.

💫Unit Details:

✨Tower 1 -6th F
✨Floor area: 20.13
✨Fully Finished Upon Turnover within 2026
✨With Parking

31/12/2025

31/12/2025

2026 Outlook: Headwinds, Tailwinds, And Your Next Move

Experts describe the 2026 property outlook as a mix of headwinds and tailwinds. Mortgage rates are still higher than before. At the same time, developers are cutting back on new condo supply and pushing strong promos on existing inventory.

Vacancy in some areas remains elevated, while corridors like C5 and Katipunan show very strong take-up. Provincial townships keep expanding. Buyers are more careful, but they are not leaving the market. They are just choosing better.

If you are planning to buy, here are three simple ideas:

1. Focus on locations with real drivers. Jobs, schools, transport, and future infrastructure.
2. Use promos to your advantage, but check the total cost and quality.
3. Think long term. Your property horizon should be longer than one interest rate cycle.

For sellers and developers, the lesson is clear. Differentiate. Make the product and payment terms truly helpful for end users.

Turbulence is not a signal to freeze. It is a signal to plan.

26/12/2025

99 Year Land Leases And What They Mean For Housing

The new 99-year land lease law is a quiet game changer. It makes the Philippines more attractive to long-term investors who want stability and clear rules.

As more manufacturers and global companies look at Central Luzon and nearby growth corridors, one thing follows: jobs. Where jobs go, housing demand follows.

That is why subdivisions, townhouses, rental units, and small condos in these growth areas can benefit in the next few years. Workers will need places to live. Managers will look for communities near industrial parks. Service businesses will rise around them.

If you are thinking of buying to rent out, keep an eye on areas with new industrial estates and logistics hubs.

Opportunity loves preparation. The time to study these locations is before everyone else sees the boom.