05/12/2025
Out of curiosity, I watched Karen Davila’s vlog episode featuring Bukidnon’s Del Monte Corporation.
It was clearly a PR-driven interview, and it generated just the right amount of buzz to get the brand talked about, especially with the holidays approaching. In that regard, they succeeded in sparking online discussions.
What I find awkward, however, is how some people romanticize Del Monte as if the company were a savior or messiah for its employees.
Like many large agricultural corporations in Mindanao, it is important to remember that Del Monte has a long and complex history, including chapters that are far from ideal. Their current success did not come without its share of difficult and controversial realities.
