10/05/2025
Chapter 2: My Love for Marketing (Outro) / Chapter 3: My Purpose (Intro) – A Challenge for Accountability (THE 2022 SALES RANKING CHALLENGE)
Disclaimer: The views expressed in this article are my own and based on my personal experiences within the company. They are not intended to reflect the official stance of SMDC or any affiliated entities.
The Challenge: A Love Letter to Marketing, Competition, and Redemption.-
“Values are caught, not taught.”
August 2021. I remember sitting in silence, my heart heavy with a message I had to deliver—not to clients, not to leads, but to my peers, my colleagues, my supposed teammates.
What began as a career in selling slowly evolved into something else—something deeper. A form of self-expression. A medium for advocacy. A battlefield for values. I had to speak, not just for myself, but for every seller who has ever been misled, silenced, or made to compromise their integrity in the name of quota.
And so, I wrote an email.
At first glance, it looked like a rant. But for those who knew me—the real me—it was a manifesto. It was a challenge. Not a war cry, but a call for healthy competition. Not rebellion, but responsibility.
The issue wasn’t about chargebacks. It was about accountability. If we cannot be honest with our own people, how can we ever claim to be honest with our clients?
My Love for Marketing Was Never About the Sale-
Marketing, to me, is communication rooted in purpose. It’s not about flashy hotels or selling the dream of financial freedom wrapped in empty guarantees. It’s about telling the truth. It’s about helping people see the value of a home, not just as an investment, but as a place of stability, belonging, and dignity.
When I saw the industry shifting toward hype, gimmicks, and MLM-style fluff, I knew I had to draw the line. I wanted to compete. Not just for rankings, but for principles. And so I asked: “If I’m wrong, let me fail. But if I’m right, let me leave a blueprint.”
The pandemic humbled me. It stripped away all the illusions of control and reminded me that in the face of uncertainty and death, only the essentials matter. That’s when I realized—I had to go back to what I loved most: the art of competing with integrity.
A Friendly Challenge-
So I challenged the AFT Sales Team—not out of spite, but out of love. I wanted to compete with fairness, fun, and fire. I wanted to inspire our people to stop submitting fraudulent RFs just to hit a fake quota and start believing in themselves again. I wanted to remind them that real salesmanship comes from helping others, not hustling them.
I didn’t want to prove that I’m the best. I wanted to bring out the best in all of us.
Because when we rise together, we build a better system—for us, for our clients, and for those who come after us.
And So, My Purpose Emerged-
What started as a personal goal became an advocacy. A mission. I realized my fight was never about beating others. It was about uplifting others—people like "Chelsea", and many more like her, who deserve more than the system currently offers.
This isn’t about a trophy or title. This is about leaving something behind that the next generation of salespeople can stand on. A foundation built not on hype, but on humility. Not on tactics, but on truth.
This is the bridge between my love for marketing and my greater purpose.
"I SHALL BE THE TOP ASD IN 3 YEARS!!!" A Challenge for Accountability-
As I reflect on the journey that led me to where I am today, I realize that the road has not always been smooth, but it has always been guided by one principle: accountability. Not just to my clients, but to myself and my team.
In a pivotal moment, I sent an email to my colleagues, where I shared my deep frustration about the lack of accountability within our sales processes. The issue was not about chargebacks or financials—it was about being honest with ourselves. How could we, as salespeople, expect to be transparent with our clients if we weren’t being honest with our own team? It was a call to break free from the cycle of complacency and to step into a more authentic, purpose-driven way of doing business.
In that email, I shared my personal challenge: to compete—not for money or fame—but for the pure love of the game. To show that we can excel with integrity and a focus on value rather than shortcuts. I expressed my desire to prove that we can do business the right way, where transparency is our guiding force.
I wasn’t asking for recognition or accolades. I was asking for an opportunity to compete on my terms, to take on the entire sales team in a friendly, fair, and competitive environment. I wanted to test my ideas, my strategies, and my vision to see if they could bring about meaningful change.
My message was simple: Let’s stop the false narratives around financial freedom in real estate. Let’s focus on the true value we offer to our clients—something that speaks to their needs, not just their desires. I also challenged the notion that presentations needed to be flashy and extravagant. I believed, and still do, that simplicity and honesty in presenting the purpose of real estate, not just as an investment but as a basic need for a home, was the right approach.
This challenge was never about proving that I was the best. It was about bringing out the best in all of us, as leaders. It was about encouraging my team to put their energy into serving clients with integrity and excellence, rather than cutting corners or submitting fraudulent reports just to meet quotas.
What started as a personal goal has grown into an advocacy. I now see my purpose as fighting for the future of salespeople like "Chelsea", who I believe deserve more than just the bare minimum. They, and many others, deserve to have the tools, support, and honesty they need to succeed.
The Business Model and Two-Floor Transactions that were SUPPRESSED.-
In this journey, I’ve come to realize that true success in sales and marketing doesn’t come from simply following the crowd or adhering to outdated systems. Instead, it’s about making informed choices and bringing a fresh perspective to the table. This belief stems from two key principles I hold dear: "If you don’t like something, change it. But if you cannot change it, change your attitude," and "Life is a matter of choice, and it all begins with a single thought."
This mindset led to the creation of my business plan, which seeks to redefine how we approach selling and marketing. The idea was simple—make sure everything is in proper perspective, especially when it comes to offering clients an option that feels right for them. It’s about doing things differently and giving people the freedom to make a choice based on what truly resonates with them.
I don’t believe in the “one-size-fits-all” approach. Every individual has unique needs, aspirations, and ways of seeing the world. And if we, as marketers and salespeople, can tap into that individuality, we unlock the potential for deeper connections and stronger, more authentic sales.
When I first challenged the norms within SMDC, it wasn’t just about finding a loophole or getting ahead in the rankings. It was about creating something that could provide real value to clients while encouraging growth and innovation within the company. Through this effort, I discovered that our business models must adapt, and they must offer choices. It’s not about convincing people; it’s about empowering them to make the best decisions for themselves.
As we move into Chapter 3, my purpose in all of this becomes clearer: to shift the mindset of salespeople, to encourage them to see their work as more than just a transaction but as a way to make a meaningful difference. For me, it’s never been about the money, fame, or recognition; it’s been about making an impact, providing value, and—most importantly—giving others the opportunity to make better, more informed choices.
It’s about creating a sales culture where we, as leaders, challenge each other to do better, to be better, and to stay grounded in values that drive us to keep pushing forward.
This chapter is my call to action. It’s a challenge to look beyond the surface and create a future in which we, as a team, lead with empathy, purpose, and gratitude.
Before I conclude my outro and intro, I encourage you to listen to "THE STATEMENT." You can find the link here, and make sure to open the captions to follow along with the lyrics. It's a song I created and edited specifically for the "Gold Reso Video Presentation." In this presentation, I'll be focusing on selling gold projects, whether in bulk or by individual units, targeting B2B just like I successfully did four years ago. Your thoughts and feedback would mean a lot as I share this new venture!
https://youtu.be/uyqG9sL8i9g?si=Q7mYEumszsJoS696
Coming Up Next
Attitude of Gratitude: Chapter 3: My Purpose of Fighting for the Rights of Ordinary Sales Agents.)
Yours Truly,
MyLaw Pull OF Gravity
