The beauty of lakeside living at Laeuna de Taal, a master-planned residential resort community in Batangas just a few minutes away from Tagaytay. (FLI) is one of the leading real estate developers in the Philippines. It is a subsidiary of Filinvest Development Corporation (FDC). MISSION
The mission of Filinvest Land, Inc. is to fulfill every Filipino’s dream of having his own home. The primary res
ponsibility of Filinvest is to the people that inhabit the cities, communities and homes it has created. Filinvest will continually contribute to the economic development of society and will always be a good corporate citizen. OBJECTIVES
Filinvest shall provide its customers with universally competitive products that are valued not only for quality but in terms of affordability for all income levels. Only through research and development, innovation and the use of appropriate technology can high-quality services be provided. Affordable housing shall always be a high priority in company endeavors. Coupled with safeguarding and maximum utilization of company assets, this longterm view (one of holding permanent the strategic health of Filinvest) should lead to better and sounder returns for stockholders. The continuous pursuit of this mission can only result in industry leadership. SHARED VALUES
In the delivery of service to its clients, high quality will be the one and only standard. A singularity of interest exists between the company and its employees. Providing good working conditions, compensation based on performance, opportunity for growth, and employment security are musts. The core values of integrity, customer service, professionalism, teamwork, innovation and cost-effectiveness are highly valued. The highest standards of business and moral ethics shall be exercised. The long-term strategic health of Filinvest will always be paramount over short-term financial gains. FLI’s business has historically focused on the development and sale of affordable and middle-market residential lots and housing units to lower and middle-income markets throughout the Philippines. It has developed over 2,100 hectares of land, and provided home sites for over 110,000 families, which makes it one of the largest home providers in the Philippines today. In recent years, FLI has expanded its residential business to include other income segments (high-end) and themed residential projects with a leisure component, such as farm estates and developments anchored by sports and resort clubs. FLI has substantial experience in developing and introducing new formats to the residential real estate market. The Company intends to be at the forefront of market changes by continually innovating and introducing new project formats to anticipate and meet market demands. Recent innovations includes:
(a) Homes situated on small lots designed to be expanded vertically through the addition of a second storey without requiring the occupants to vacate the home while the second storey is being added. (b) The “Entrepreneurial Village” or “Asenso Village” concept which is the result of a collaborative effort with the Government to allow entrepreneurs with small- and medium-size businesses to live and work in a residential development with access to Government agencies that assist small businesses. FLI is also a pioneer in the development of very large master-planned township developments which provide a convenient mix of commercial, industrial and residential uses. FLI currently has over 100 projects located in 39 cities and municipalities nationwide. The Company has an extensive network of sales offices, in-house sales agents and independent brokers located throughout the Philippines, as well as accredited brokers in countries and regions with large Overseas Filipino Workers (OFW) and expatriate Filipino populations (such as Japan, Italy, the United Kingdom and the Middle East). Approximately half of FLI’s real estate sales are directly or indirectly derived from Overseas Filipinos (OFs).
