PRIME Philippines

PRIME Philippines The Official page of PRIME Philippines Secure your place in the industry with the PRIME Advantage.

PRIME Philippines is a privately-held Filipino-grown real estate advisory firm, recognized as the industry's youngest and fastest real estate advisory company in the Philippines; trusted by the top 100 developers in the country and by several Fortune 500 companies around the world. USD 500+ worth of deals transacted. 7,000+ clients served. 300+ real estate projects. 150+ research studies done

PRIME Philippines proudly supported the UA&P Dragonsโ€™ Golf Cup as one of the Co-Presenters, reaffirming our commitment t...
27/03/2026

PRIME Philippines proudly supported the UA&P Dragonsโ€™ Golf Cup as one of the Co-Presenters, reaffirming our commitment to education and leadership development. This meaningful fundraising tournament, organized by the UA&P Alumni community, supports the Phoenix Scholarship Endowment and helps open opportunities for deserving future leaders.

Our Founder and CEO, Jet Yu, a proud alumnus of the University of Asia and the Pacific, continues to champion initiatives that give back to the academic community that helped shape his leadership journey. His involvement reflects PRIME Philippinesโ€™ strong belief in investing in people, partnerships, and purpose driven growth.

We are honored to stand alongside the UA&P community in advancing initiatives that create lasting impact for the next generation. โ›ณ๐ŸŽ“โœจ


&P &PDragonsGolfCup

Last February, PRIME Philippines released our 2026 Property Market Outlook, highlighting key shifts shaping the Philippi...
12/03/2026

Last February, PRIME Philippines released our 2026 Property Market Outlook, highlighting key shifts shaping the Philippine real estate sector.

With new office supply expected in the coming years, the market may become more tenant-friendly, while industrial and logistics properties continue to demonstrate strong demand.

As our CEO, Jet Yu, shares โ€” the industry is entering a strategic phase of portfolio repositioning and capital realignment.

๐Ÿ”— Read the full report:
https://www.primephilippines.com/post/prime-philippines-2026-property-market-outlook

๐„๐ฑ๐œ๐ž๐ฅ๐ฅ๐ž๐ง๐œ๐ž ๐จ๐ง ๐š๐ง๐ ๐จ๐Ÿ๐Ÿ ๐ญ๐ก๐ž ๐ ๐ซ๐ž๐ž๐ง. โ›ณWe were honored to support the 2nd JCAAA Golf Fellowship as a Platinum Sponsor! It was...
11/03/2026

๐„๐ฑ๐œ๐ž๐ฅ๐ฅ๐ž๐ง๐œ๐ž ๐จ๐ง ๐š๐ง๐ ๐จ๐Ÿ๐Ÿ ๐ญ๐ก๐ž ๐ ๐ซ๐ž๐ž๐ง. โ›ณ

We were honored to support the 2nd JCAAA Golf Fellowship as a Platinum Sponsor! It was a fantastic day of sport, camaraderie, and meaningful connections at the Valley Golf and Country Club.

Supporting initiatives like these allows us to connect with partners and community leaders who share our vision for growth and excellence.

โ€œThe crisis is a wake-up call. It is time to make the Philippine condo market sustainable again.โ€ At the Philippine Prop...
27/02/2026

โ€œThe crisis is a wake-up call. It is time to make the Philippine condo market sustainable again.โ€

At the Philippine Property Market Outlook 2026, Rommel Dellosa, Assistant Vice President for Commercial Property Investments, underscored that recovery alone is not enough for the residential and hotel sectors.

Expanding transport capacity, broadening source markets, and scaling high-yield segments are essential steps. If the fundamentals are addressed properly, the hotel sector does not just recover. It structurally upgrades.

The path forward is disciplined, deliberate, and rooted in getting the basics right.

โ€œAs we look toward 2026, all real estate sectors in VisMin continue to show resilience and potential.โ€ At the Philippine...
27/02/2026

โ€œAs we look toward 2026, all real estate sectors in VisMin continue to show resilience and potential.โ€

At the Philippine Property Market Outlook 2026, Hannah Yoshida, Senior Head of VisMin Markets, emphasized that despite challenges, investor interest in Visayas and Mindanao remains strong. Ongoing demand, strategic developments, and a growing workforce continue to reinforce the regionโ€™s long-term prospects.

Beyond traditional centers, VisMin presents sustained growth and expanding opportunities.

โ€œRetail recovery is defined less by reopening malls and more by how quickly brands adapted. The market has undergone a s...
26/02/2026

โ€œRetail recovery is defined less by reopening malls and more by how quickly brands adapted. The market has undergone a structural shift in how retail space is used and where demand is concentrating. Retail enters 2026 on firmer ground with big opportunities for landlord to reposition and occupiers for strategic expansions.โ€

At the Philippine Property Market Outlook 2026, Sondi Tuazon, Senior Head of Tenant Representation for Retail Markets, highlighted how the sector is transitioning from stabilization to strategic growth.

For both landlords and retailers, 2026 presents a window to realign, optimize, and expand with intention.

โ€œThe office market has gone through a serious stress test in recent years. While stability was challenged, the sector di...
26/02/2026

โ€œThe office market has gone through a serious stress test in recent years. While stability was challenged, the sector did not collapse. It adjusted.โ€

At the Philippine Property Market Outlook 2026, Mervyn Valenzuela, Vice President for Office Markets, underscored how the office sector responded to disruption through adaptation and strategic recalibration.

The market proved its capacity to adjust. The evolution continues.

โ€œ๐˜›๐˜ฐ๐˜ต๐˜ข๐˜ญ ๐˜ฏ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ธ๐˜ช๐˜ฅ๐˜ฆ ๐˜ธ๐˜ข๐˜ณ๐˜ฆ๐˜ฉ๐˜ฐ๐˜ถ๐˜ด๐˜ฆ ๐˜ด๐˜ถ๐˜ฑ๐˜ฑ๐˜ญ๐˜บ ๐˜ช๐˜ด ๐˜ฑ๐˜ณ๐˜ฐ๐˜ซ๐˜ฆ๐˜ค๐˜ต๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ ๐˜จ๐˜ณ๐˜ฐ๐˜ธ ๐˜ฃ๐˜บ 4 ๐˜ต๐˜ฐ 5 ๐˜ฑ๐˜ฆ๐˜ณ๐˜ค๐˜ฆ๐˜ฏ๐˜ต ๐˜ข๐˜ฏ๐˜ฏ๐˜ถ๐˜ข๐˜ญ๐˜ญ๐˜บ, ๐˜ณ๐˜ฆ๐˜ง๐˜ญ๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ช๐˜ฏ๐˜ถ๐˜ฆ๐˜ฅ ๐˜ค๐˜ฐ๐˜ฏ๐˜ง๐˜ช๐˜ฅ๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ ๐˜ช๐˜ฏ ๐˜ญ...
25/02/2026

โ€œ๐˜›๐˜ฐ๐˜ต๐˜ข๐˜ญ ๐˜ฏ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ธ๐˜ช๐˜ฅ๐˜ฆ ๐˜ธ๐˜ข๐˜ณ๐˜ฆ๐˜ฉ๐˜ฐ๐˜ถ๐˜ด๐˜ฆ ๐˜ด๐˜ถ๐˜ฑ๐˜ฑ๐˜ญ๐˜บ ๐˜ช๐˜ด ๐˜ฑ๐˜ณ๐˜ฐ๐˜ซ๐˜ฆ๐˜ค๐˜ต๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ ๐˜จ๐˜ณ๐˜ฐ๐˜ธ ๐˜ฃ๐˜บ 4 ๐˜ต๐˜ฐ 5 ๐˜ฑ๐˜ฆ๐˜ณ๐˜ค๐˜ฆ๐˜ฏ๐˜ต ๐˜ข๐˜ฏ๐˜ฏ๐˜ถ๐˜ข๐˜ญ๐˜ญ๐˜บ, ๐˜ณ๐˜ฆ๐˜ง๐˜ญ๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ช๐˜ฏ๐˜ถ๐˜ฆ๐˜ฅ ๐˜ค๐˜ฐ๐˜ฏ๐˜ง๐˜ช๐˜ฅ๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ ๐˜ช๐˜ฏ ๐˜ญ๐˜ฐ๐˜ฏ๐˜จ-๐˜ต๐˜ฆ๐˜ณ๐˜ฎ ๐˜ฅ๐˜ฆ๐˜ฎ๐˜ข๐˜ฏ๐˜ฅ ๐˜ณ๐˜ข๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ต๐˜ฉ๐˜ข๐˜ฏ ๐˜ด๐˜ฑ๐˜ฆ๐˜ค๐˜ถ๐˜ญ๐˜ข๐˜ต๐˜ช๐˜ท๐˜ฆ ๐˜ฆ๐˜น๐˜ฑ๐˜ข๐˜ฏ๐˜ด๐˜ช๐˜ฐ๐˜ฏ.โ€

During the Philippine Property Market Outlook 2026, Ruth Coyoca, Vice President for Property Advisory, emphasized that the future of industrial real estate is not about building more warehouses. It is about building better, smarter, and operationally relevant facilities.

Measured growth. Strong fundamentals. Smarter development.

Strong fundamentals will anchor Philippine real estate growth beyond 2026. At the Philippine Property Market Outlook 202...
25/02/2026

Strong fundamentals will anchor Philippine real estate growth beyond 2026.

At the Philippine Property Market Outlook 2026, Mr. Cholo Florencio, Executive Vice President for Property Advisory, emphasized how infrastructure expansion, improved competitiveness, and diversified capital vehicles like REITs will shape resilient, long-term demand.

As the market shifts from recovery to reinvention, strategic ex*****on will define the next cycle of growth.

The Big Picture is clear. PRIME is ready.

The future of Philippine real estate is not unfolding by chance. It is being reshaped in real time.At the 2026 Philippin...
23/02/2026

The future of Philippine real estate is not unfolding by chance. It is being reshaped in real time.

At the 2026 Philippine Property Market Outlook, PRIME Philippines Founder and CEO Jet Yu shared insights on the shifts redefining todayโ€™s market.

In an environment shaped by change, clarity and decisive action matter more than ever.
The big picture: transformation favors the prepared.

Growth today is multi-faceted. It calls for adaptability, emotional intelligence, commercial awareness, and a foundation...
20/02/2026

Growth today is multi-faceted. It calls for adaptability, emotional intelligence, commercial awareness, and a foundation of trust.

PRIME Philippines recently had the privilege of learning from Francis Kong, one of the countryโ€™s most respected leadership speakers, entrepreneur, and business mentor, in a powerful session on Passion, Purpose, and Productivity. He reminded us that passion is endurance and disciplined consistency, while true productivity comes from intentionally building our personal currency each day through skills, judgment, credibility, and reputation.

In a world filled with distractions, staying purposeful and protecting our standards make the difference. Technical skills may open doors, but character and trust keep them open.

At PRIME Philippines, we remain committed to developing well-rounded professionals who lead with clarity, integrity, and purpose-driven impact.

This Ash Wednesday, we pause for reflection, humility, and renewal.May this season remind us to lead with integrity, act...
18/02/2026

This Ash Wednesday, we pause for reflection, humility, and renewal.

May this season remind us to lead with integrity, act with compassion, and move forward with clarity of purpose.

Address

3F, Ben-Lor IT Center, 1184 Quezon Avenue
Quezon City
1103

Opening Hours

Monday 8am - 7:30pm
Tuesday 8am - 7:30pm
Wednesday 8am - 7:30pm
Thursday 8am - 7:30pm
Friday 8am - 7:30pm

Website

Alerts

Be the first to know and let us send you an email when PRIME Philippines posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to PRIME Philippines:

Shortcuts

Share

Category

Our Story

PRIME Philippines is the fastest growing real estate service company in the country consistently providing effective integrated real estate solutions to developers, investors, occupiers, land bankers and other clients. PRIME has a portfolio of over 10 billion pesos and has established itself as a respected authority in real estate service. With its powerhouse of intelligent strategists, seasoned consultants and award-winning professionals, it is a trusted partner providing competitive services at par with local and global standards. PRIME offers a comprehensive and personalized integration of services tailored to clientsโ€™ specific needs. Service offerings are wide-ranging, all designed to provide real estate brokerage services and other solutions for an extensive array of properties. The firm has successfully served a diversity of clients from across the globe: private investors, business process outsourcing firms, shipping companies, mall and residential developers, restaurants, educational institutions, and other firms from various industries. PRIMEโ€™s specialization is in providing services that yield long-term efficiency. Its primary concern is that of the clientโ€™s profitability and satisfaction. With 92% satisfaction rating and positive client referrals, PRIME has continuously held its strong position in the local industry. The firm also has a wide strategic network extending from the Philippines to Southeast Asia and Western countries, enabling it to provide world-class services.