مكتب يميز للعقارات

مكتب يميز للعقارات اختيار المواقع التجارية الملائمة لخطة التوسع وتقديم ح?

تقديم الخدمات المتكاملة لسلاسل البيع بالتجزئة
تمهيد:

يعتمد نجاح سلاسل البيع بالتجزئة ، لعوامل عديدة أهمها الفهم الواضح لمتطلبات هذا المجال حيث تعتمد سلاسل التجزئة على عناصر عديدة لتحقيق الإنتشار والتوسع ، ومن أهمها إختيار الموقع الصحيح في التوقيت المناسب ، مما يعود على الشركة تحقيق التوسع المطلوب ونمو في المبيعات وزيادة في الأرباح ، ولتحقيق ذلك فإن أختيار الموقع يتطلب إجراء الدراسات السليمة ، وأي

ضآ معرفة وتحليل سلوكيات المتسوقين في كل بقعة جغرافية ، مما يسهم في زيادة المبيعات.
دور الموقع العقاري الصحيح في نمو وإزدهار سلاسل البيع بالتجزئة
سلاسل التجزئة تعتمد على نموها وتوسعها على أن تحقق نقاط البيع الجديدة أرباح وتدفقات نقدية سريعة ، تسهم في إزدهار الشركة وتعمل على تدعيم وترسيخ العلامة التجارية من خلال الإنتشار والتوسع ، ولهذا تحرص أن يحقق لها أي موقع جديد أهدافها.
إختيار الموقع الصحيح يعني :
• تحقيق زيادة ونمو في المبيعات والأرباح
• الحد من قدرة المنافسين الحصول على شريحة من المستهلكين
• إزدهار ونمو الشركة
• زيادة الحصة السوقية للشركة
• ترسيخ ودعم للعلامة التجارية
إختيار موقع خاطيء يعني :
• تحقيق خسائر، والحد من قدرة الشركة على النمو
• إعطاء الفرصة للمنافسين على زيادة حصتهم السوقية على حساب الشركة
• محدودية إسهام المواقع الخاطئة في دعم العلامة التجارية
• مشاكل في تحقيق التدفقات النقدية المطلوبة
• ضياع الوقت الثمين لكوادر الشركة في محاولة إصلاح الأضرار

ويسرنا بما لدينا من خبرة سابقة في هذا المجال أن نسهم في وضع خريطة للمواقع العقارية الملائمة لكم لتحقيق خطة توسع مربحة لسلاسل البيع بالتجزئة:
من خلال القدرة على معرفة الفرص المتاحة لإضافة نقاط بيع جديدة وبشكل صحيح لتحقيق متطلبات خطة التوسع لسلاسل البيع بالتجزئة ، من خلال التخطيط ورسم الخرائط ، عن الفرص المتاحة ، والتعرف على مفاتيح النجاح لتحقيق الأهداف بشكل دقيق واحترافي .

وحرصنا هنا أن نسعى لتوفيرجميع ما يتاح من معلومات وأفكار وحلول أعمال تسهم في تحقيق النجاح لقطاع سلاسل التجزئة

27/05/2016

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18/02/2016

«غرفة الرياض» تطرح 319 وظيفة للشباب والشابات
متابعة – نوفل الغرابي
أعلنت تسع شركات في القطاع الخاص عن رغبتها في شغل 319 وظيفة منها 289 وظيفة للشباب و30 وظيفة للسيدات، وذلك عبر مركز التأهيل والتوظيف بغرفة الرياض، وسيتم تنظيم المقابلات الخاصة بهذه الوظائف بالتعاون مع صندوق تنمية الموارد البشرية ابتداءً من الاثنين المقبل.

وأوضحت الغرفة اليوم الخميس عبر حسابها الرسمي على تويتر نوع الوظائف المطروحة وأوقات وأماكن المقابلات الشخصية.
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«تطوير الرياض» تعتمد مخططات هيكلية محدّثة للضاحيتين الشمالية والشرقيةتستوعب مستجدات التنمية وتعزّز جاذبية اقتصاد الضواحي...
18/02/2016

«تطوير الرياض» تعتمد مخططات هيكلية محدّثة للضاحيتين الشمالية والشرقية
تستوعب مستجدات التنمية وتعزّز جاذبية اقتصاد الضواحي
الرياض - متعب أبوظهير
اعتمدت الهيئة العليا لتطوير مدينة الرياض المخططات الهيكلية المُحدّثة وضوابط التطوير للضاحيتين الشمالية والشرقية بمدينة الرياض بما يواكب مستجدات التنمية المتسارعة التي تشهدها العاصمة، وضمن سعيها لتطوير خططها التطويرية، وبما يشمل تحسين الوضع التخطيطي لمخططات منح رماح والخير، وتحديث شبكة الطرق والنقل العام، والمرافق العامة، وتقيّيم وتطوير خطة الإدارة الحضرية في الضاحيتين الجديدتين.

وتعتبر الضاحيتان الشمالية والشرقية بالرياض أحد عناصر "المخطط الهيكلي العام للمدينة المُعتمد ضمن المخطط الإستراتيجي الشامل الذي حدّد ضاحيتين في شمال وشرق المدينة، تتحقق من خلالهما فرصة تطوير بيئة عمرانية مُستدامة تتمتع بمستوى عالٍ من الخدمات والمرافق والإسكان، وتتوفر على الفرص الاقتصادية التي تُحقق الاعتماد الذاتي لتلك الضواحي، كما تتوفر على الفرص المناسبة لمشاركة القطاع الخاص في تطوير تلك الضواحي وإنشاء المشروعات المُتكاملة المرافق.

وتقع الضاحية الشمالية شمال مدينة الرياض على مساحة تبلغ 206 كلم٢، وقد تم توسيع حدود هذه الضاحية لتشمل منطقة "مِنح الخير" الواقعة شمالها لتصل مساحتها الإجمالية إلى نحو 246 كلم٢.

أما الضاحية الشرقية فتقع شرق مدينة الرياض وتبلغ مساحتها 218 كلم٢، وقد تم توسيع حدودها لتشمل مخططات "منح رماح" الواقعة شرقها لتصل مساحتها الإجمالية إلى نحو 558 كلم٢.

ومن أبرز الملامح العامة للمخططات الهيكلية المحدثة للضواحي: توزيع المناطق السكنية داخل الضاحيتين بكثافات مُتدرجة تتماشى مع التسلسل الهرمي للمراكز وشبكة النقل العام؛ حيث يُتوقع أن تستوعب الضواحي ومخططات المنح أكثر من مليوني نسمة حتى عام 1450ه، توفير قواعد اقتصادية يرتكز عليها اقتصاد الضواحي تشمل مجمع التقنية العالية في الضاحية الشمالية، والذي يسهل الوصول إليه من المطار أو من مركز المدينة، المنطقة اللوجستية والمستودعات في الضاحية الشرقية لاستقبال وتوزيع البضائع، منطقة صناعة التقنية العالية للمعادن في الضاحية الشرقية، تخصيص مواقع للخدمات العامة الرئيسية داخل الضاحيتين وفقاً للاحتياج المستقبلي المتوقع لهما.

كما سيتم تخصيص مناطق ترويحية تخدم الضاحيتين تشمل المتنزهات الرئيسية، ومناطق أخرى؛ حيث روعي في تخصيصها الاستفادة من المقومات الطبيعية للضواحي المتمثلة بمسارات الأودية الطبيعية، توفير شبكة الطرق اللازمة التي تخدم الضواحي وتتضمن طرقا قائمة، وطرقا مخصّصة، ضمن المخططات الهيكلية المحدثة ويتكون التسلسل الهرمي للطرق من الطرق السريعة والطرق الشريانية والطرق التجميعية والشوارع المحلية، وقد صممت هذه الشبكة بما يراعي الطرق الرئيسية المخصصة ضمن المخططات المعتمدة، فيما تم توسيع نطاق شبكة الطرق لتخدم بصورة شاملة جميع المناطق بما في ذلك أراضي مخططات المنح المجاورة للضواحي، توفير شبكة نقل عام ذات روابط نقل تخدم الأحياء السكنية الجديدة في الضواحي، وتوفر الربط مع المناطق البعيدة في وسط مدينة الرياض وباقي أجزاء المدينة، توفير مخططات شاملة للمرافق العامة ضمن المخططات الهيكلية المحدثة، تشمل مسارات وشبكات المرافق، وضع الضوابط والتنظيمات اللازمة للتطوير خلال مرحلة التخطيط التفصيلي للأراضي الواقعة داخل الضواحي.

وفي السياق ذاته، وافقت الهيئة العليا على إيقاف تخطيط واعتماد مخططات المنح الحكومية أو المخططات الخاصة خارج حدود حماية التنمية لمدينة الرياض، وذلك استناداً على القرارات السامية الكريمة في هذا الشأن، ووجّهت بإيقاف تخطيط ومنح الأراضي ضمن مخططات (منح الخير2) الواقعة خارج حدود حماية التنمية في شمال المدينة وضمن منطقة مياه آبار صلبوخ المحمية، وتكليف لجنة مشتركة لبحث ودراسة وضع تلك المخططات، واقتراح البدائل المناسبة للتعامل معها؛ حيث ستتولى الهيئة العليا التنسيق مع أجهزة المرافق العامة، لاستيعاب الأراضي الواقعة ضمن الضاحيتين الشمالية والشرقية في "الخطة التنسيقية لتوفير المرافق العامة بمدينة الرياض، وإعداد خطط التطوير المرحلية لتلك الأراضي للفترة الزمنية من 1436ه وحتى 1450ه.
http://www.alriyadh.com/1129658

اعتمدت الهيئة العليا لتطوير مدينة الرياض المخططات الهيكلية المُحدّثة وضوابط التطوير للضاحيتين الشمالية والشرقية بمدينة الرياض بما يواكب مستجدات التنمية ...

جولة ميدانية لـ "الاقتصادية" تكشف حجم الترقب لمنتجات جديدة من وزارة الإسكانالركود يسود السوق العقارية .. وعمائر وشقق بلا...
18/02/2016

جولة ميدانية لـ "الاقتصادية" تكشف حجم الترقب لمنتجات جديدة من وزارة الإسكان
الركود يسود السوق العقارية .. وعمائر وشقق بلا مشترين
معيض الحسيني من جدة
أظهرت جولة ميدانية قامت بها "الاقتصادية" في مدينة جدة، عن حالة من الركود العام في حركة بيع وشراء الأراضي التي تسببت في انخفاضها بنسبة تصل إلى 40 في المائة. وعجت شوارع أحياء رئيسة في جدة بلافتات "للبيع" على واجهات عمائر وشقق سكنية، ما يكشف ارتفاع حجم العرض وغياب المشترين.

وأرجع عقاريون أسباب الركود إلى انتظار لائحة الرسوم على الأراضي البيضاء، إضافة إلى احتمالية صدور منتجات جديدة من وزارة الإسكان، مما قد يسهم في انخفاض أسعار العقارات والأراضي في مناطق المملكة كافة.

وقال خالد الغامدي رئيس اللجنة العقارية في غرفة جدة، إن قطاع العقار غير مفصول عن الوضع الاقتصادي، فهو يعاني ركودا عاما، لعدة أسباب تتعلق بحالة الترقب لصدور منتجات جديدة من وزارة الإسكان، وكذلك لائحة رسوم الأراضي، ومقدم الـ 30 في المائة في القروض العقارية.

وأضاف أن الأراضي خارج النطاق العمراني انخفضت بسبب الركود بين 30 و40 في المائة في جوهرة ثول والهجرة وجوهرة العروس، لعدم توافر الخدمات فيها، أما الأراضي داخل النطاق العمراني، المشمولة بجميع الخدمات فانخفضت بشكل بسيط يراوح بين 10 و15 في المائة. وأشار الغامدي إلى أن وجود عدم رغبة من الملاك في البيع بأقل من سعر الشراء، يقابل ذلك عدم رغبة المستهلكين في الشراء، ما أدى إلى هذا الركود الطويل للسوق، مبينا أن قطاع الشقق السكنية يشهد حركة ضئيلة من بعض المشترين الذين لجأوا إلى المصارف، رغم اشتراط دفع مقدم 30 في المائة، الذي أدى إلى انخفاض القروض العقارية بشكل كبير. وأكد أن الركود الحالي لن يؤدي إلى تصحيح الأسعار، لأن الطلب ما زال يفوق العرض، والركود يعود إلى أسباب تشريعية ليست مبنية على العرض والطلب.

وحذر الغامدي من توقف المطورين عن البناء لفترات طويلة مع توقف منتجات وزارة الإسكان، الذي سيؤدي مستقبلا إلى توسيع الفجوة بين العرض والطلب، وبالتالي عدم الوصول إلى حلول سريعة وجذرية لمشكلة الإسكان، ما يضطر المواطنين إلى الإيجار، وعندها سترتفع الإيجارات بشكل كبير، ونظل ندور في دائرة مفرغة ــ حسب وصفه.


ارتفاع عدد الشقق السكنية المعروضة للبيع. تصوير: عدنان مهدي

من جانبها، أكدت ميساء النعمان عضو اللجنة العقارية في غرفة جدة؛ أن سوق العقار يعاني الركود من فترة طويلة بسبب عدم وضوح الرؤية للمستثمرين والمستهلكين، فلائحة رسوم الأراضي غير معروفة حتى الآن، مما تسبب في نزول الأسعار خارج النطاق العمراني بنسب تراوح بين 30 و40 في المائة لتخوف الملاك من أن تطولهم رسوم الأراضي رغم عدم وجود خدمات في مناطقهم، وكذلك تخطيط مزيد من الأراضي وتوزيعها، ما يؤدي إلى وفرة في السوق وبالتالي انخفاض أكبر للأسعار، مشيرة إلى أنه ما زالت الأسعار محافظة على مستوياتها الثابتة داخل النطاق العمراني.

وطالبت النعمان وزارة الإسكان بالإعلان عن اللائحة التنفيذية لرسوم الأراضي لتتضح الرؤية للجميع حتى يتخذ كل مواطن القرار المناسب. وأوضحت أن المطورين ما زالوا يتحكمون في أسعار الشقق السكنية. وذكر هاني بوقري مدير مؤسسة بوقري العقارية، أن سوق جدة بصفة عامة يعاني ركودا كبيرا على مدى تسعة أشهر مضت، وتعد أراضي الشمال الأكثر تأثرا، حيث انخفضت الأسعار في الأطراف بنحو 35 في المائة، أما داخل المدينة فالوضع أفضل بكثير، لأن عروض البيع قليلة جدا، وتقتصر على من يرغب في الحصول على سيولة
وأضاف بوقري "من أسباب الركود ترقب المستثمرين للائحة رسوم الأراضي وانخفاض الطلب، مشيرا إلى أن قطاع العمائر والشقق السكنية أصبح متفوقا على الأراضي". واعتبر أحمد كعدور "عقاري" أن الركود الحالي طبيعي بسبب خروج كثير من التشريعات الجديدة بهدف ضبط السوق بعد أن شهد ارتفاعات غير طبيعية، مشيرا إلى أن التأثير اقتصر على أراضي الأطراف التي تعاني نقص الخدمات، فيما بقيت أسعار الأراضي داخل النطاق العمراني مستقرة.

وأرجع كعدور السبب الرئيس لابتعاد المستثمرين والمستهلكين عن السوق لعدم وضوح قرار رسوم الأراضي ومقدم الـ 30 في المائة.

ويرى علي الزبالي "مسوق عقاري" أن ركود العقار يأتي بسبب مشروعات وزارة الإسكان المرتقبة، لافتا إلى أن معدلات الارتفاع تخطت متوسط دخل الأفراد، مما جعل أغلب المستثمرين والمطورين العقاريين ينتظرون نقطة استقرار يصل إليها، مبينا أن الركود يتركز في الأطراف ويقل تدريجيا حتى وسط المدينة. وأضاف: "لا توجد حاليا أي معايير أو مقاييس محددة متفق عليها لتثمين العقار إنما يتم التثمين حسب الخبرة بالمجال العقاري وحسب سعر السوق الحالي".
https://www.aleqt.com/2016/02/18/article_1031249.html

Principles of Environmental Pathogen ControlBy Joe Stout, R.S.Principles of Environmental Pathogen Control Before discus...
17/02/2016

Principles of Environmental Pathogen Control
By Joe Stout, R.S.
Principles of Environmental Pathogen Control
Before discussing focused pathogen environmental hygiene programs, I want to share a few key points about the two pathogen incidents in which I had a concentrated level of involvement. The first incident occurred December 24, 1986, when Nabisco Brands announced a full recall of all Baby Ruth candy bars manufactured at its Franklin Park, IL, plant due to Salmonella contamination. For the company and for me as a Nabisco sanitarian, this was a painful experience, as the nationwide recall required significant follow-up visits at the plant location. Fortunately, no illnesses were linked to this incident. However, the product was off-shelf for months, as a hygienic restoration of the facility was planned and executed. This came at a significant cost to the company and consumed months of time from internal resources, as the plant was prepared for a restart. The second incident was in the late 1990s when the meat industry had several ready-to-eat (RTE) Listeria monocytogenes product contamination issues that generated recalls, including Thorn Apple Valley, Sabrett hot dogs, Gaspar’s sausage, Dearborn sausage, Bilmar Foods and Oscar Mayer. These were each serious events, given that they occurred close in time and had significant impacts on the health of consumers, on the sales of RTE meat products and on the RTE meat industry’s credibility with consumers.

Two of the RTE meat recalls that had more impact to me were Bilmar Foods (latter part of 1998) and Oscar Mayer (January 1999). The consumer impact from the Bilmar incident comprised 15 deaths and six miscarriages. This was devastating for those consumers and their families. The most memorable to me was the loss of Helen Bodnar, who was in her 70s. Her husband of 53 years, John Bodnar, appeared in a 20/20 episode with Arnold Diaz and shared his heart-wrenching story. This was memorable to me, for in John and Helen I saw my parents, who were in a similar place in their lives and marriage. It was a powerful and unforgettable connection and taught me the critical responsibilities that we in food safety and the industry have for protecting the health of consumers. At the time, I worked at Kraft (Oscar Mayer’s parent company) and was heavily involved in remediation; I led an initiative called Project Forward whose mission was to drive improvements in preventive plans across Oscar Mayer initially and then across other microsensitive product categories at Kraft.

What Can We Learn?
These events provided an unfortunate but rich learning experience that helped shape my perspective on pathogen control, which, when implemented, provides a holistic and disciplined approach to model a combination of preventive plans that reduce risk. Ultimately, this approach helps avoid failures in environmental programs that otherwise could result in pathogen-related recalls and potential outbreaks.

Another learning opportunity from these pathogen-related events in a short period was the sales impact to RTE meat products across the industry. The largest sales losses were to hot dogs and lunchmeat, and not just with Bilmar and Oscar Mayer, but with all processors and brands of hot dogs and lunchmeat. It took 18 months for sales to recover and return to normal growth levels typical for that time. The key lesson was that the meat industry at the time was known to produce unsafe foods. As a result, the meat industry needed to change. It did just that, with companies working precompetitively to improve food safety for the betterment of both the industry and consumers. Best practices, shared learnings and product reformulation began to reshape the industry. Looking back, this was a phenomenon that other food industry segments later emulated.

With the leadership and support of the American Meat Institute (AMI), companies worked together to share critical learnings about Listeria in the environment, methods of control in processing plants and food safety-related product formulation. AMI was visionary in working with processors and suppliers for the common good. A good example is the AMI Listeria Intervention Course that started in 2002 and is still offered today at regular intervals. This course looks at all principles of the Listeria control equation, with hands-on workshop activities to help develop a comprehensive environmental monitoring program, in addition to learning about sanitation and sanitary design. Another major AMI initiative was to develop an industry team (which I had the privilege to lead) that focused on sanitary equipment design. Later, another AMI team focused on facility design.

Equipment suppliers, engineering firms that designed food plants and quality and sanitation managers worked together. It was a perfect time for all of us to share what we knew precompetitively. Sometimes, it takes a storm or crisis to elevate expectations and cause rapid evolution. The pathogen concerns did just that and the industry responded with the needed changes. Today, the meat industry is in a better place for it, and fortunately, many of these learnings have spilled over into other food industry segments, such as low-moisture foods, dairy and produce, reaching original equipment suppliers for all industry segments.

Where to Begin?
When first confronted with a pathogen problem in a facility, it is hard to pinpoint an exact root cause from so many potential sources. At the time, it was necessary to take a holistic view of all conditions and to communicate these to the Oscar Mayer team: putting potential sources into perspective with the ability to zero in on program improvements while keeping it simple and understandable. The approach taken was to put the control components in the form of an equation equaling pathogen control. When I presented this equation to the Oscar Mayer team, it was seen as a practical, true and easy way to communicate. Later with AMI, this equation was used in the Listeria Intervention Course and by other companies who partnered with AMI to share information on Listeria control. This approach helped the industry understand what was important and where to focus efforts. It enabled an understanding of diverse risks that needed to be controlled and the solutions needed to obtain that control. Since then, the approach continues to be used in many food industry segments. The principles and the equation remain consistently applicable across all categories; most importantly, it is a road map to control pathogens in the plant environment.

The equation is presented in Figure 1.

Let’s take a look at each of the six components of the pathogen control equation, review the importance of each and assess how each component helps eliminate/control the presence of pathogens. It is also important to look at each of these principles to help compensate for the weaknesses of any one component. For example, we know that equipment design is not perfect in the meat or other food industries; in fact, in some cases, it is quite poor. In the case of poor equipment design (Principle 4) where the defects might not be repairable in the near term, you could enhance the sanitation procedure (Principle 5) and the tear-down frequency, yielding control of pathogens. This example illustrates how the principles can work together to maintain control of equipment or the environment regardless of design flaws. This allows for a holistic approach and focuses on getting the right solution while engaging all control principles.

The Pathogen Control Equation Principles
Principle 1: Separate Raw from RTE
History shows that there is a greater likelihood of finding spoilage organisms or pathogens in uncontrolled plant areas. By controlled, I mean maintaining a clean, pathogen-free environment. Maintaining control could require placing restrictions on who can enter or implementing traffic hurdles for people as they come into the area, or separation by walls from one area to the next if they have different hygiene levels. Finally, there could be a benefit to having separate air controls that provide positive air pressure in a higher hygienic zone, thereby forcing undesirable bacteria or dust from the high-hygiene to the low-hygiene care areas.

Let’s review a few of the key thoughts from above. First, what is a hurdle? This is a procedure/intervention that reduces the possibility that bacteria present in a lower-hygiene plant area will be carried into a higher-hygiene area. For example, in a meat or dairy plant, there are raw materials present prior to processing. To keep pathogens from infecting the high-hygiene area, we expect to see a hurdle, such as a wet or dry foot bath[1] so employees can sanitize footwear before entering a more sensitive area. If this were a dry plant, a dry foot bath or a change in footwear would be expected. Dry areas should remain as dry as possible. Another expected hurdle in a wet or low-moisture food facility would be for the employees to be hygienically prepared by wearing proper clothing, washing and sanitizing hands, and wearing sleeves, aprons, etc. If you are aware of pathogen contamination in a high-hygiene area through your monitoring program, you may need to think about decontamination as you exit the same area to avoid contaminating another area.

Principle 2: Follow GMPs
Following Good Manufacturing Practices (GMPs) is one of the most fundamental expectations in the food industry. GMP regulations 21 C.F.R. 210–211 have been part of the tenets of quality and safety over the years. These are practices that are or could be likely cross-contamination points if not followed. GMPs apply not only to personnel practices, which are the most commonly thought of when referenced, but equally to the many production practices that must be in compliance with a plant’s GMP program. Here are some examples: From a personnel perspective, it is critical to control and prevent pathogen spread in the facility by unclean hands. This is where the basics kick in—handwashing and wearing hairnets/beard nets, ensuring that we don’t cross-contaminate from a zone 3 (non-food contact) to a zone 1 (food contact) area. From a production GMP perspective, practices such as using specific tools in a high-hygiene area versus in a raw area are very important. For example, in raw areas, red totes and red shovels are normally used, whereas in a high-hygiene area, white totes or scrapers would be used. It is critical that both personnel and production practices work hand in hand to ensure an environment that minimizes cross-contamination from a raw to an RTE area, or from a cross-zone situation such as a zone 3 to zone 1. At times, we take these things for granted, but we shouldn’t. The best way to see good or bad practices and behaviors is to spend several hours on the production floor observing GMPs and production practices. Sanitation practices during the cleaning process are critical to prevent cross-contamination from zone to zone and must be monitored. A good example with sanitation is to see whether your cleaning practices are in sequence; if you use high-pressure water late in the cleaning cycle after equipment has been cleaned and sanitized, that would be another opportunity for cross-contamination. It is time well spent to observe sanitation operational practices during production. At times, you will be surprised by what you see. I have been doing this for 35 years and I am still frequently surprised!

Principle 3: Controlled Floor Conditions
Floors are generally considered a zone 3 area in a manufacturing plant environment, both in RTE and high-hygiene areas. In some cases, meat, produce and potentially dairy floors are moist, damp or just plain wet from manufacturing conditions. Given that moisture is needed to support the growth of pathogens of concern in the food industry, these areas become an ideal environment for microbial growth. Additionally, there tend to be many niche areas on the floors with dairy brick, epoxy or tile where organisms can harbor and grow. These can be source points for positive pathogen findings that could eventually migrate to zone 2 and zone 1 areas. Therefore, it becomes critical to maintain floors in a condition that can be cleaned and sanitized effectively and efficiently. This means a smooth surface with zero or, at worst, a minimal number of niches at joint areas, no spalled concrete and no cracked epoxy/urethane coatings where moisture could pe*****te and resurface when pressure is applied to the material. Equally important is the need to monitor the microbial environment of floors and drains for pathogen activity. We will cover this in more detail with Principle 6: Environmental Monitoring.

Principle 4: Sanitary Design of Equipment and Facilities
Sanitary design of equipment and facilities is one of the most important principles from a strategic perspective. If we encourage processors to work with original equipment suppliers, we could change the future of sanitation and food safety in the industry. If possible and time permitting, I would recommend that all quality and food safety professionals and engineers who design equipment and facilities spend time during the sanitation process observing the challenges that sanitarians and sanitors face cleaning equipment that is not optimally designed for cleaning. This is an eye-opening experience, especially if you not only observe it but also try to clean it yourself. It also gives one the opportunity to understand the challenges that sanitors experience every day when a line goes down to be cleaned. That’s the best way to understand sanitary design and the benefits of an optimized design.

There are many sanitary design standards available today, some better than others, but in most cases, if you follow one standard and use it with the full understanding of sanitation and food safety risks after talking with the maintenance, engineering, sanitation, quality, food safety and production teams, you will be in a good position to have discussions with your equipment suppliers. Excellent partnerships and communication between processors and equipment suppliers can be the defining factor in the best designs.

Principle 5: Effective Sanitation Procedures and Controls
This is a critical area to focus on as you look at the total equation. All of the principles work together and establish a balance for the other principles, which may otherwise fall short of expectations. As an example, if you have a weakness in sanitary design (all facilities and equipment do), you need to compensate for substandard designs with enhanced cleaning procedures to ensure you clean hard-to-reach areas. This may need to be done daily or periodically—nonetheless, this offers a balance to deliver microbial control of pathogens and spoilage organisms. Likewise with separation concerns, if you have an issue with the separation of raw from RTE or high-hygiene areas, you may need to enhance the hurdle requirements at entry points and increase the frequency of deep cleaning or sanitizing of the floors to eliminate any contamination that may enter a room from poor separation of areas until you are able to provide complete separation.

The fundamental approach we use for sanitation procedures and controls is the “Seven Steps of Sanitation” for wet cleaning and a similar approach with different science for dry cleaning. These are both well-disciplined and thorough procedures that prevent potential cross-contamination from nonproduct zones to product contact zones. Without a disciplined approach, there would be much more cross-contamination in the industry.

Principle 6: Environmental Monitoring
This principle helps us measure how well we’re monitoring the facility environment. Call it our measurement meter for pathogen control. It lets us know whether each of our pathogen-prevention programs is effective. Furthermore, the goal of an environmental monitoring program is to get to know your environment. I typically recommend an aggressive program for all areas of the plant for at least 2 years. This provides a profile of what to expect at different times of the year, with different staffing, different weather conditions, during an adverse event (e.g., roof leak, drain backup) or during construction. Once through the 2-year period, you will know when a pathogen infection occurs that needs your immediate attention. Then, if you find a positive in a new area or are uncertain of the root cause, history can help initiate the best investigation and corrective-action techniques as well as pinpoint the potential source.

Monitoring is one aspect of the program; the other is corrective and preventive actions. When a positive is detected, actions must be taken in a timely manner to prevent the creation of a biofilm or niche that would be harder to eliminate. The effectiveness of the actions taken must be verified. If another positive is detected in the same area, corrective actions must be escalated to ensure the elimination of the pathogen and the conditions that allowed its
presence.

Summary
Pathogens occur naturally in the environment and can easily infect and populate in food plants. The pathogen control equation provides a holistic approach to preventive controls and its use has endured the test of time in the food industry segments where it has been applied.

An interesting and significant learning opportunity from the pathogen control equation, when fully implemented, is that in addition to controlling pathogens, it is good for quality and business. Experience shows that the shelf life of many microsensitive products has significantly increased, indicating that this process controls not only pathogens but also spoilage organisms. This process leads to satisfied customers with higher-quality products and reduced spoilage: a win-win for the processors and consumers!

Commercial Food Sanitation offers a Sanitation Essentials training course where we spend 5 hours in a hands-on team exercise to teach students exact steps, protocols and disciplines for doing the Seven Step Process. This is a great exercise that includes completing a design review of the equipment to be cleaned, creating Sanitation Standard Operating Procedures, dressing in sanitation wear and personal protective equipment and actually cleaning the equipment to a point that it can pass a preoperational inspection.

Joe Stout, R.S., is president of Commercial Food Sanitation LLC. He is known in the industry for his work in sanitation and hygienic design as the former director of global product protection, sanitation and hygienic design for Kraft Foods.

Reference
1. www.amif.org/wp-content/uploads/09-416.pdf.

Categories: Contamination Control: Cross-Contamination, Microbiological; Facilities: Air/Water Monitoring, Design, Sanitation, GMPs, Hygienic Equipment Design; Food Types: Meat/Poultry, Ready-to-Eat; Sanitation: Environmental Monitoring
http://www.foodsafetymagazine.com/magazine-archive1/junejuly-2015/principles-of-environmental-pathogen-control/

Savor Safe Street FoodBy Robert J. Kramer, R.S./REHSSavor Safe Street Food The popularity of mobile food trucks has expl...
17/02/2016

Savor Safe Street Food
By Robert J. Kramer, R.S./REHS
Savor Safe Street Food
The popularity of mobile food trucks has exploded across the nation due to the many food shows on national TV such as the Great Food Truck Race, the 2014 hit movie Chef and the Great Recession of 2008. These gourmet restaurants on wheels have revolutionized urban cuisine and provided a diversity of food and flavors to the communities and customers they serve.

Food trucks have the same opportunities and challenges as brick-and-mortar restaurants in serving safe and delicious food at a reasonable price. Even though food trucks and restaurants conduct business in a similar manner, food trucks operate with limited storage capacity, preparation/cooking area and infrastructure to support handwashing and sanitizing of utensils and equipment.

This limited capacity and infrastructure (Figure 1) presents operational challenges in preparing, cooking and serving their customers, but also food safety concerns involving active managerial control of foodborne illness risk factors, including employee health and hygiene, adequate cooking, proper holding, protection from contaminated equipment and approved food sources.

For these reasons, when working with established food truck owners or people interested in starting a food truck business, I take a holistic view on how to help them understand and develop a solid business plan, which includes best practices for food safety and quality.

Starting the Business
To start or grow a food truck business, the owner must develop a business plan. This plan must include: type of business ownership, liability insurance, credit and financing, marketing and market research, record keeping and management, cash flow and governmental compliance. The development of the business plan will help the owner understand the potential rewards and challenges of operating a small business and allow him or her to decide if this endeavor is financially feasible.

The Menu. After the business plan has been established, the next step is the development of the business concept, which includes the menu. Major decisions about the food truck business will revolve around the menu, including the truck size, equipment needed, capacity of the infrastructure and branding/marketing of the product. The menu should reflect three or four signature items that can be quickly prepared and served safely while providing a culinary treat to the patron.

I worked with a client who developed a menu of six signature dishes, two of which were vegetarian, one pork, two seafood and one beef dish, all using local products with most ingredients supplied directly from local farmers. Sourcing the food was challenging but could be accomplished. All of the recipes required extensive preparation and cooking time. This complicated from-scratch menu was developed and perfected in a large commercial kitchen, but when the chef tried to prepare this same menu in a confined food truck, it did not result in an executable menu. The complicated cooking/preparation process increased food safety risks through inadequate storage for all ingredients, cross-contamination through limited preparation/cooking space and possible undercooking of raw ingredients due to the demand of customers to be served foods purchased in an appropriate time. (Food truck customers are not happy if they have to wait longer than 10 minutes for their orders.) This demonstrated how the menu must be realistic for the size, infrastructure and equipment available on a food truck. Many recipes do not translate into instant success, as this ambitious chef/owner found out.

The Equipment. Many of my clients come to me after they have purchased a used food truck that is fully equipped. However, the size, infrastructure and equipment do not match the original menu they anticipated serving. It is at this point that some important decisions need to be made: invest in changing equipment to fit the desired menu or change the menu to fit the existing infrastructure of the truck.

Just as in a brick-and-mortar kitchen, food truck equipment must be NSF/UL approved. Purchasing new or used equipment is dependent upon the condition and frequency of use as well as being easily cleanable. The power source for the equipment on food trucks is usually a combination of electric and propane gas.

The Truck Itself. After the business plan is developed and the menu is established, then the next important factors to consider are: the size of truck, its mechanical condition, the infrastructure and type of equipment needed to prepare the menu established. I cannot emphasize enough the importance of a fully developed menu and business plan/concept before purchasing a food truck. The floor plan and equipment specifications are based on the menu to achieve best practices in food quality and food safety.

Choosing the right truck, whether new or used, is essential to the success of the business. The food truck must be the right size and dimensions to house the equipment needed to store, prepare and serve the menu. It also needs to be large enough to allow the necessary number of employees to prepare and serve customers. Another important consideration is the working mechanical condition of the truck itself. What type of warranty does it come with and how much are preventive maintenance checkups? How often will the truck be used for business (days and hours of operation per week)?

The infrastructure of the food truck includes: freshwater tank, water heater, wastewater tank, backflow prevention devices, ventilation hood, propane gas and power sources of electric and generators. The capacity of the freshwater tank and water heater depends upon the processes and procedures in preparing the menu, and the wastewater tank should always be five gallons larger than the freshwater tank. Generators are an essential investment for a food truck, allowing it to be fully operational when electrical hookups are not accessible.

Licensing
Before the food truck can open for business, it will need to be licensed by the state or local regulatory agency. Each state and local health jurisdiction has different requirements for plan approval and licensing. Other regulatory and zoning requirements differ from city to city, county to county and state to state. Since the movie Chef in early 2014, many of my clients think they can buy a food truck and travel across the nation, seeing the sights while serving food and making lots of money without consideration of local regulatory requirements. Hollywood has a way of making this form of entrepreneurship look easy and glamorous. Obviously, this is not the case.

All food truck businesses should have written Standard Operating Procedures (SOPs). The SOPs must address both the infrastructure demands and the control of foodborne illness risk factors. There are several SOPs that must be in place that are very different from the SOPs typical for brick-and-mortar food establishments. Examples would be:

• Proper filling of the freshwater tank before each use

• Proper wastewater discharge after each use

• Power source availability to maintain operation of lighting and equipment at location

• Proximity of truck to restroom facilities at location

• Working conditions of food equipment when truck is in transit

Some state and local health jurisdictions require mobile food trucks to operate from a licensed foodservice commissary. The commissary becomes the business address and base of operations for the food truck. In Ohio, a food truck is not required to operate from a commissary. However, I highly recommend to all current food truck owners and those interested in starting a food truck business to use a commissary.

A typical commissary provides additional dry and cold storage, food preparation areas that include proper food prep sinks, freshwater supply, dump station for wastewater, dumpsters for both trash and recyclable materials, and ware washing machines and/or three-compartment sinks. A commissary may also provide a propane gas filling station, a licensed foodservice kitchen (to use for catering events or food delivery opportunities) and other services like bagged ice vending. Other value-added amenities include networking with other food truck owners and negotiating from vendors of food and food product businesses.

The use of a commissary allows a food truck business to carry more inventory and store extra utensils. The commissary becomes the brick-and-mortar structure of the food truck and allows the owner to focus more on business opportunities and sales.

Making It Work
Just like brick-and-mortar restaurants, mobile food trucks must be able to forecast business sales as much as possible. Forecasting allows the owner to determine staffing levels and how much food to buy and prepare, reducing waste. Accurate forecasting increases the profitability of the food truck business and helps control the risk factors contributing to foodborne illnesses. Successful food truck owners are able to forecast business opportunities at least 2–3 months in advance or for the entire season of operation.

The food truck industry continues to grow both nationally and internationally. The momentum behind this growth is both from entrepreneurs realizing their dream to open their own business and established brick and mortars looking to expand their brand or develop a new concept. Opening a successful food truck business is determined by developing a proper business plan, business concept, menu, truck size and infrastructure, SOPs and forecasting. The business of “taking food to the people” is not new, but the diversity of the food served has certainly changed the landscape of the foodservice industry.

Robert J. Kramer, R.S./REHS, has over 42 years’ experience in food safety. He retired from the Columbus (OH) Public Health Department after 35 years and is now director of food safety and services for the Food Fort at the Economic and Community Institute in Columbus.

Categories: Supply Chain: Foodservice/Retail, Regulation
http://www.foodsafetymagazine.com/magazine-archive1/junejuly-2015/savor-safe-street-food/

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