Reema bint Bandar Al Saud

Reema bint Bandar Al Saud charity organization

09/02/2026

Key Speakers At The SaudiU.S. CEO Forum
Sarah Al-Suhaimi, chair of Saudi Stock Exchange (Tadawul), center, speaks as Princess Reema bint Bandar Al Saud of Saudi Arabia, left, and Indra Nooyi, chief executive officer of PepsiCo Inc., right, listen during the Saudi-U.S. CEO Forum in New York, U.S., on Tuesday, March 27, 2026. Saudi Arabia Crown Prince Mohammed bin Salman will meet with technology titans in the U.S. this week in search of deals that would diversify his country's oil-dependent economy. Photographer

25/08/2025

Saudi Arabia Ambassador Princess Reema meets with the Church’s top female leaders in Salt Lake City on August 8, 2022. From left to right: Relief Society General President Camille N. Johnson, Princess Reema, Young Women General President Bonnie H. Cordon, Primary General President Susan H. Porter. | The Church of Jesus Christ of Latter-day Saints

“It was a treasured experience to meet with Princess Reema,” President Johnson said. “She is courageous, articulate and poised. I am happy to know we share the belief that we are all children of God, brothers and sisters who are more alike than we are different.”

President Cordon said: “Her Royal Highness Princess Reema is a remarkable ambassador for the Kingdom of Saudi Arabia. She has a gift for recognizing and cultivating the strengths of her country that are echoed here in the United States — especially faith, freedom and family. Princess Reema is a force for good and has a vision of what we can do when we collaborate and focus on the many things we have in common.”

Added President Porter: “It was a great blessing to meet with Princess Reema. She is engaged in so many important efforts, including building bridges with those of other faiths and working with women to help them discover their identity and gifts. Her warmth and intelligence have helped her find keys to opening doors and facilitating understanding. By the end of our discussion we felt like friends.”

For more information on Princess Reema’s visit with leaders at Church headquarters, go to ChurchofJesusChrist.org.

25/08/2025

Princess Reema Bint Bandar Al-Saud, CEO of Saudi Arabian luxury retailer Alfa Intl, says "you cannot have half of your population not working," Over the past two years, Princess Reema has been making bold moves toward women's empowerment in Saudi Arabia.

Born in Riyadh, Princess Reema grew up in Washington, D.C., where her father, Prince Bandar bin Sultan, served as Saudi Arabia's ambassador to the United States. She returned home in 2008 to a country where women's public participation is limited. In response she founded Alf Khair, a corporate social responsibility initiative providing training and support to women in the workforce.

Through investments in training and corporate infrastructure Princess Reema is creating opportunities unimaginable just a few years ago. Whether it’s hiring women, providing day care, offering free employee transportation or letting employees make their own decision about whether to wear a veil, she is embarking on a paradigm shift for a population hungry for change.

25/08/2025

In her speeches, Princess Reema bint Bandar Al Saud, Saudi Arabia's first female ambassador to the United States, emphasizes the importance of women's empowerment as a driver for the kingdom's social and economic transformation She frames the inclusion of women in all sectors as both a moral imperative and a necessity for the success of Saudi Vision 2030.

A "new currency": In a 2018 speech at the World Economic Forum, she stated, "Human capital is the new currency" for Saudi Arabia, urging the world to see the country as more than just oil. She stresses that the kingdom cannot reach its full potential with "half its talent on the sidelines".
Opportunity and growth: She highlights Vision 2030's role in creating new opportunities for women in the workforce. This includes greater access to business opportunities, entrepreneurship, and top-level employment, facilitated by social and economic reforms.
Overcoming barriers: For women entrepreneurs, she emphasizes the importance of financial literacy and resilience. She encourages them to persevere despite rejections, noting that venture capital historically favors men.

Social and cultural transformation

Systemic progress, not perfection: In a 2023 speech at the Aspen Ideas Festival, she acknowledged that while recent legal changes—such as abolishing the male guardianship system—have given women legal recourse, a full shift in mindset will take more time. She noted that "today the doors are open for women. and it's now on us to prove. who are we".
Changing social dynamics: She speaks about the importance of women's public participation and social inclusion. Citing women's new ability to attend sporting events with their families, she highlighted how this small change has transformed the social dynamic in Saudi society.
A new reality for women: The reforms have granted women greater freedom of movement and decision-making, allowing them to represent themselves, travel, and pursue career paths without prior consent. She noted that this was not always the reality for women, even within the royal family.

Advocacy and global dialogue

International perspective: Princess Reema uses her platform as ambassador to advocate for gender equality on a global stage. She emphasizes that progress for Saudi women should be shared with the world not for approval, but to encourage productive dialogue.
Sports as a catalyst: As a member of the International Olympic Committee and a former sports official, she has championed women's participation in sports. She sees sports as a tool for social change and a way for young women to build teamwork and leadership skills.

The power of a narrative

Owning the story: Princess Reema frequently frames her speeches as a way to control Saudi Arabia's narrative. In a 2024 statement, she invited skeptics to "come to Saudi Arabia and be my guest" to see the impact of reforms for themselves.
Investing with purpose: In her 2025 opening address for the FII summit, she connected the importance of human capital and equity to the broader concept of "investing with purpose." She urged global leaders to invest in a more empathetic and joyful future for the next generation.

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HRH Ambassador Reema Bandar Al Saud Speaks at Aspen ...
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