10/06/2026
It’s here! 🎉
The insights we’ve been exploring in Life in Communities 2026 are now live. And one thing stands out:
Play has a much bigger role to play than we might think (pun intended 😉).
Across six countries, we looked at how people spend their time outside the home and what makes those moments feel meaningful. 💛
In this conversation, Ingka Centres CEO Sebastian Hylving and Head of Commercial & Digital Kajsa Gihan reflect on how play can help create more vibrant communities, stronger connections and richer everyday experiences.
More than half of people believe play is becoming less common in today’s world. But perhaps that makes it more important than ever.
So, when was the last time you played? Not as a child. As an adult. 🎲
Read the full Life in Communities 2026 Report here: https://www.ingkacentres.com/en/what-we-do/life-in-communities/