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Prized Prop SG

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Prized Prop SG

Focusing on New Launch Properties in Singapore, with occasional attractive Overseas Listings. I call this city home. But I am not just a tech-savvy marketer.

Hello, I excel at assisting people in finding their prized property in Singapore, a beautiful, bustling, and business-friendly city-state. I am here to help you every step of the way, whether you want to sell your current property, buy a new one, or both. I have been a real estate agent since 2008, when I began engaging my clients through email newsletters and digital marketing. Since then, I have

used my love of social media and digital marketing to highlight the best properties and attract the right buyers. Among my peers, I am known as an industry innovator and leader. I am also a skilled negotiator, astute strategist, and dependable advisor. I have the market knowledge, network, and experience to handle any issue that may arise during a real estate transaction. I am direct, open, and professional, but I am also friendly, humorous, and approachable. I know how to keep people and deals on track while remaining calm and confident. My secret sauce is my ability to combine sharp attribute analysis, targeted marketing strategies, expert negotiations, and smooth project management, which is why I have 5-star client reviews. Look no further for businesses looking for shop fronts, factory spaces, or warehouses, or families looking for family homes or estate planning; contact me today and let us get started! "It’s not about the money, though that’s nice to have. At the end of the day, it’s really about matching the right buyer to the right seller. We’re matchmakers — real estate matchmakers." —Valerie Fitzgerald

Making money is not the motivation; money serves only to keep score. Success is achieved not through your trumpet but through the softest whispers of your clients.

23/04/2025

Developers’ sales for the week of 14 Apr 2025 – 20 Apr 2025 were 79 units

The CCR accounted for 3.8% while the RCR and OCR made up 57.0% and 39.2%

The respective top-selling projects is 21 Anderson in the CCR, followed by One Marina Gardens in the RCR and EC – Novo Place in the OCR

The launch of Bloomsbury Residences and One Marina Gardens could see sales between 500 and 600 units in Apr 2025

For the rest of 2025, there is no delay in the project launches

Huttons Data Analytics estimate another 17 projects including 1 EC with a total of 7,470 units will be launch for sale from May to 4Q 2025 which is slightly more than the 7,051 units in the previous estimates

Construction costs in Singapore are forecasted to increase in 2025 and 2026 due to major infrastructure projects like Changi Airport Terminal 5 and expansion of Marina Bay Integrated Resort driving demand which will pressure future selling prices upwards

With more integrated mixed-use sites for sale in 1H 2025, selling prices of homes will reach new heights in 2026

14/04/2025

Developers’ sales for the week of 7 Apr 2025 – 13 Apr 2025 were 539 units

The CCR accounted for 0.7% while the RCR and OCR made up 84.2% and 15.0%

The respective top-selling projects is 21 Anderson in the CCR, followed by One Marina Gardens in the RCR and EC – Aurelle of Tampines in the OCR

Aurelle of Tampines is fully sold after 1 month of sales, making it the best-selling EC launch in 2025

It also shows that there is a very strong pool of upgrading demand in Tampines

Buyers of Bloomsbury Residences were more sophisticated who appreciate the finer side of living like lush greenery, tranquil environment and quality fittings

Two-bedroom units were the most sought-after, accounting for over 70% of the units sold and more than 20 three- and four-bedroom units were also taken up, including a six-bedroom penthouse — underscoring the project's broad appeal among owner-occupiers

Many buyers of One Marina Gardens went for the premium units facing Gardens By The Bay

The attractive starting price of $1.16 million for a 1-bedroom unit drew many investors who may potentially achieve up to 4% gross rental yield

05/03/2025

Developers’ sales for the week of 24 Feb 2025 – 2 Mar 2025 were 92 units

The CCR accounted for 13.0% while the RCR and OCR made up 22.8% and 64.1%

The respective top-selling projects is The Avenir in the CCR, followed by Pinetree Hill in the RCR and EC- Novo Place in the OCR

Supply of new homes in the CCR was cyclical, peaking in 2021 at 2,691 units in 2021 and reaching a low of 680 in 2024

Despite the Government raising ABSD in 2021 and 2023, demand for new homes in the CCR from 2020 to 2024 was 7,509 units, more than double the volume in the previous 5 years

Various reasons from pent-up demand after Covid, an increase in units launched and narrowing price gap between CCR and RCR may explain this trend

There was a noticeable shift in demographics of buyers in CCR as well with more than 75% of buyers being Singaporean in 2024 versus 62% in 2015

Prices of new homes in the CCR over RCR is 18%, the smallest premium since 2014 points to undervaluation in the CCR

Buyers may find greater value in the CCR in 2025

10/02/2025

Developers’ sales for the week of 3 Feb 2025 – 9 Feb 2025 were 34 units

The CCR accounted for 20.6% while the RCR and OCR made up 44.1% and 35.3%

The respective top-selling projects is Wallich Residence in the CCR, followed by Nava Grove in the RCR and EC – Lumina Grand in the OCR

The River Valley Green (Parcel B) site attracted 5 bidders and a top bid of $1,420 psf ppr from GuocoLand

Bids for the attractive site which has direct access to Great World MRT station were more confident compared to the past few GLS tenders

Developers probably see the site as having better attributes like being right next to Kim Seng Park and facing the Singapore River

This is the highest number of bids and tender price for a GLS tender in the CCR since Irwell Bank Road in Jan 2020

There are encouraging signs of interest returning to the CCR with new price highs achieved in luxury projects

With more major launches in the pipeline, the CCR may be poised for its best performance in recent years

06/01/2025

Developers’ sales for the week of 30 Dec 2024 – 5 Jan 2025 were 32 units

The CCR accounted for 15.6% while the RCR and OCR made up 18.8% and 65.6%

The respective top-selling projects is Cape Royale in the CCR, followed by Nava Grove in the RCR and The Myst in the OCR

The HDB resale market slowed down drastically in 4Q 2024 to an estimated 6,314, down 22.5% from the previous three months

This may be due to the largest BTO launch in Oct 2024 and the year-end holiday season

Some buyers may be waiting for the largest SBF launch in Feb 2025 which offers more than 5,500 flats across various towns

The number of million-dollar flat transactions tapered off to an estimated 285 in 4Q 2024, leading to lower price gains of 2.5%

The HDB resale market is likely to stay buoyant and see further gains in 2025

The lowest supply of MOP flats in 10 years and a lesser number of BTO flats may see demand outstripping supply

This will support upgrading demand to either a condo or EC

23/12/2024

Developers’ sales for the week of 16 Dec 2024 – 22 Dec 2024 were 173 units

The CCR accounted for 0.6% while the RCR and OCR made up 4.6% and 94.8%

The respective top-selling projects is One Bernam in the CCR, followed by The Continuum in the RCR and EC - Novo Place in the OCR

The HDB resale market saw accelerated growth in 2024, with transaction volume as high as 30,000 and prices increasing up to 10%

This was driven by lower supply of BTO flats at 19,637 and 11,952 new flats fulfilling their MOP in 2024

Demand also surged with ex-private property owners entering the market

An estimated 1,000 HDB resale flats were sold for $1 million or more in 2024

In 2025, the supply of flats meeting the MOP will drop to the lowest in 10 years at 6,974 units

Supply of BTO flats is estimated at 17,290 units, 12% lower than 2024

Taking into account the various factors at play, HDB resale flat transactions are estimated to be between 26,000 to 28,000 while resale flat prices are likely to grow at a slower pace of 5% to 8% in 2025

18/12/2024

Developer sales figures for the month of November 2024 saw a remarkable 246.5% month-on-month surge to 2,557 units, marking a 226.1% year-on-year increase. This growth was driven by major project launches, with buyers acting swiftly amid FOMO and improved higher loan amounts from interest rate cuts.

Five non-landed projects—Chuan Park, Emerald of Katong, Nava Grove, The Collective at One Sophia, and Union Square Residences—were launched, boosting total units launched to 2,871. This represents a 437.6% jump from October 2024 and a 196.0% rise from November 2023.

With no new launches scheduled in December due to the festive season, total developer sales for this year are expected to exceed 6,500 units, with prices rising by up to 5%. Market activity is set to pick up again in 1Q 2025 with new project launches.

Are you looking for your new home or investment property? Contact me to understand your opportunities today!

18/12/2024

Developers’ sales for the week of 9 Dec 2024 – 15 Dec 2024 were 50 units

The CCR accounted for 12% while the RCR and OCR made up 24% and 64%

The respective top-selling projects is 19 Nassim in the CCR, followed by Tembusu Grand and The Continuum in the RCR and EC – Novo Place in the OCR

The private residential rental market had a difficult first half with companies retrenching and landlords trying to fill their properties

It turned around in 2H 2024 as economic conditions improved and hiring increased among companies

For the whole of 2024, private homes rents might be unchanged from 2023’s levels

In 2025, Singapore’s economic growth is expected to ease slightly from 2024’s forecasted 3.5% growth

Should trade tensions and tariffs rise in 2025, it may affect inflation and interest rates

The good news is that the estimated supply of completed private homes in 2025 is expected to be lower than 2024 at 5,348 units

On balance, rents of private homes might rise between 2% and 4% in 2025

11/12/2024

Developers’ sales for the week of 2 Dec 2024 – 8 Dec 2024 were 74 units

The CCR accounted for 16.2% while the RCR and OCR made up 29.7% and 54.1%

The respective top-selling projects is The Collective at One Sophia in the CCR, followed by Claydence, The Continuum and Union Square Residences in the RCR and Hillock Green in the OCR

The Government has maintained its supply of dwelling units under its 1H 2025 GLS programme

In total, there will be 10 sites offering a total of 5,030 dwelling units under the Confirmed List, similar to the 2H 2024 GLS programme’s 5,050 units

With the Government standing pat on the supply of dwelling units in 1H 2025 GLS programme, it may be an indication of them viewing the strong sales in Nov 2024 as a once-off for now

A few of the sites – Hougang Central, Telok Blangah Road and Dunearn Road in the 1H 2025 GLS programme are very attractive and could possibly attract higher bids which may translate into higher selling prices in 2026

Similarly, prices of new EC projects may continue to rise in 2026 with the Government pushing out 3 EC sites

26/11/2024

Developers’ sales for the week of 18 Nov 2024 – 24 Nov 2024 were 176 units

The CCR accounted for 9.1% while the RCR and OCR made up 55.1% and 35.8%

The respective top-selling projects is The Collective at One Sophia in the CCR, followed by The Continuum in the RCR and The Myst in the OCR

The Faber Walk GLS site in the OCR saw 3 bids and a top bid of $900 psf ppr

The beyond expectations take-up at recent launches in Nov 2024 may point to improving market sentiments

Furthermore the outlook on interest rates appears to be on the downtrend which may see more buyers investing in property

Developers appear to be confident in the last parcel of land in the Faber private residential enclave which is within 1km to the popular Nan Hua Primary School

Recent land bids for sites in the OCR have ranged from $793 psf ppr to $904 psf ppr

The top bid of $900 psf ppr is also higher than the $850 psf ppr for the nearby Park West condo enbloc in 2018

19/11/2024

Developers’ sales for the week of 11 Nov 2024 – 17 Nov 2024 were 1,743 units

The CCR accounted for 1.2% while the RCR and OCR made up 77.3% and 21.5%

The respective top-selling projects is The Collective at One Sophia in the CCR, followed by Emerald of Katong in the RCR and EC - Novo Place in the OCR

Emerald of Katong sold almost 99% of its units while Nava Grove moved more than 60% of its units over the launch weekend

Emerald of Katong is the best-selling project by units and percentage in 2024

There was probably a bit of FOMO among some buyers as those who missed out on getting their choice units in Chuan Park bought units in Emerald of Katong

Nava Grove offers buyers a premium product at a very competitive price

At a starting price of $1.388 million for a 2-bedroom unit, this is probably the best entry price for a prime city fringe address

Novo Place sold almost 57% on launch weekend, reflecting the robust demand from buyers looking for an affordable private residential lifestyle

The take-up rate would have been higher if not for the 30% quota for 2nd timers

05/11/2024

Developers’ sales for the week of 28 Oct 2024 – 3 Nov 2024 were 64 units

The CCR accounted for 14.1% while the RCR and OCR made up 28.1% and 57.8%

The respective top-selling projects is Cuscaden Reserve in the CCR, followed by Pinetree Hill in the RCR and Lentor Mansion in the OCR

The landed homes market was slightly slower in 3Q 2024

Sales of landed homes in 3Q 2024 eased by 3.7% quarter-on-quarter (QoQ) to 414 from 430 in the previous quarter but was 14.0% higher year-on-year (YoY)

Some buyers held back because of the Lunar Seventh Month and impending interest rate cut in Sept 2024

Amidst an increase in the number of new non-landed launches, there was a comparison to see which was the best choice

The total value of landed homes changing hands in 3Q 2024 was $2.1 billion, 11.8% lower than 2Q 2024’s $2.3 billion but 58.9% YoY

The landed homes market should be stable in the last quarter of 2024 on the back of lower interest rates and prices could end the year up between 0% and 3% in 2024

Address

3 Bishan Place, #05-01 CPF Bishan Building
Central Region
579838

Opening Hours

Monday	10:00 - 22:00
Tuesday	08:00 - 22:00
Wednesday	08:00 - 22:00
Thursday	08:00 - 22:00
Friday	08:00 - 22:00
Saturday	08:00 - 17:00

Telephone

+6582442444

Website

http://www.prizedprop.sg/

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