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Elfi HeroHomes, 6A Sixth Ave, Singapore (2026)

28/12/2022

Bumped into last week during Your Family Property Advisor] award ceremony in Propnex. Thanks to Your Family Property Advisor] for the intro.

Got an intro and on the same day asked him if he was open to sharing how he got to being one of the Top HDB Transactors in Propnex.

Propnex is Singapore's largest agency with over 13,000 agents...it's not as easy to rank so this guy must be doing something right.

He said Yes! and here he is LIVE in Herohomes HQ Ubi sharing his unfiltered experience and expertise on Tiktok with the Homies for over 2 hours!

90% of his deals come from Tiktok 🙂

As a Content First real estate team we believe that digital content is the best way to provide value to consumers.

A huge majority of our clients come via our organic content efforts on Youtube, Instagram, Facebook...
..But with Hakim's insights we are reallocating more resources to Tiktok which is an untapped source of leads and something we are extremely interested to expand into in 2023.

It was such a valuable and informative session. We learned so much and has reduced our learning curve by 50%!

We can't wait to put systems in place and everything you shared into practice.

Thank you again for taking the time to come in and share with us.

We truly appreciate it!

Looking forward to more high value content sharing in 2023 from all content driven real estate experts.

06/12/2022

Having a laugh with Heikal...

He's (out of camera) laughing at me, who is trying to, spontaneously, translate terms like "Stamp Duty" to "Cukai" something or "Interest rates" to "Kadar Faedah" on camera.

Thanks to Suria Mediacorp for giving me a chance to go on TV to share my opinions on the impact of recent Property Tax hike measures on property owners, especially new HDB to condo upgraders.

2 hours long of shooting for a few seconds of airtime. Can you imagine that the news is on every single day? The amount of research and production is mindblowing!

Hope I did a good job 😅 we'll see if I get another invite soon. If not, it's been quite an experience.

28/11/2022

6 Heroes on the way to fight the biggest villain in their real estate career, themselves!

There's nothing like a role playing workshop at Matt Lam's Essential Workshop where you face reality in the face.

Feedback is raw and unfiltered but the impact is priceless, you'll never forget the lessons, you'll eternalize them.

P.S - I have a secret plan of forcing them to be Herohomes Essentials Ambassadors, to pass on their skills to our next batch of incoming Heroes for 2023 and compound the efforts to another 6 guys.

14/11/2022

One of our Homies featureed on Berita Harian! Hope it's for the right reasons 😂

has grown exponentially from a fulltime employee to a fulltime real estate professional.

Glad that together, we made his transition smooth and he's spending more time with him growing family and earning multiples of his previous income.

He did not quit his job until he truly was confident of his real estate career and invested his 2-3 hours available hours during his employment days on the highest 2 ROI activities which is content marketing and being on the ground, face to face with actual sellers and buyers.

He executed each and every plan without question nor doubt 🔥

We appreciate his blind faith joining us as untested "managers", hopefully he'll soar even higher each and every single day.

12/11/2022

Matt Lam division Zoom Trainings at Herohomes office is much more fun than being at home alone with Netflix calling.

- During the Zoom some will understand what's being taught so those blur ones can ask and get immediate answers so they won't be lost for the next 3 hours.

- There's free coffee and drinks at Herohomes HQ. All soft drinks are calorie-free so you can drink sugary drinks without losing your leg.

- Other than that 30% of the time we're not paying attention but it's ok. Hope everyone had a great time hanging out.
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12/11/2022

The main purpose of any presentation, for us we got Herohomes HDB Essentials for HDB sellers, is to:

#1- Convince ourselves that our product (aka our servicelah) is the best out there.

#2: If cannot convince ourselves on #1 above then refine #1 until you believe, then if #1 ok jump to #3. Further notes continue below to improve offer:

) Add more value to your offering. Maybe add in virtual tours to further expose your listing to more buyers, or offer paid social media paid coverage to attract more buyers and get a higher selling price

) Add more value by thinking how you can save your seller $250k over 30 years by showing how to cut down their principal hence cutting down their interest or other tangible ways. Must have proof lah.

#3- To show sellers that our product (service) is the best out there.
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With Ariffin our latest Hero.

He interviewed 4 managers over a period of 2 months (very smart) and settled with us (hopefully he'll succeed with us, we do try 😅) and he's serving 4 buyers and getting 2 listings in less than 1 month with us? Sounds about right.

Tell me your activities and I'll tell you your income.

He was with another company but usually it's not the company since Heikal and myself have cycled through 3 brokerages since 2010, really the managers/mindsets etc.
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Long time never post on IG, having too much fun posting on Tiktok, oh it's brutal.

01/10/2022

🎥 🍿- Showing LIVE at Herohomes Goldclass this coming Tuesday 4th October at 2pm. Book your seats today!

Learn to see opportunities in ANY market.

There is no such thing as a good or bad market, you make it good or bad depending on your knowledge and belief system.

see you guys this Tuesday as we watch this event together.

will reveal the 3 simple, obvious and immediate + actionable strategies to help your clients make the next best MOVE from their HDB.

Should they wait or should they move against the market?

What's the next best move while the property market is in a state of confusion?

We shall learn and find out! This event will be a gamechanger for many agents!

30/09/2022

Our investment towards Herohomes HQ UB One has been one of our best decisions in 2022. (We made alot of other sh*ttier decisions in 2022 but you only need one homerun to go to the next level)

We realized way back in 2017 that having a physical environment + culture + coaching can 2x-10x an agent's income without working more hours and reduce their work week on unproductive tasks.

3 of our new Homies have achieved their breakthroughs by earning their 6-figure incomes within 4 months with the help of Herohomes HQ as an environment designed for learning, coaching, production and collaboration.

One of our greatest strengths is also the fact that our coaching is not based on us having unique talents

e:g

we're not your regular smooth salespeople who can sell ice to eskimos who wake up at 4:30am every morning 😂

nor are we celebrities with huge social media following from the get-go.

So coaching for our Homies are meant for the regular agent wanting a balance of income and lifestyle.

We only share what we know to work. No theories, just real experiences so Homies won't have to waste time, money and stress learning what we've learned over the past 11 years as 6-digit consistent income earners and spending hundreds of thousands of dollars in Facebook ad spend/Sales Courses/Experiences.

If you're having trouble getting to the next $150,000 annually then we can help identify the bottleneck and fix it without you joining us, let's meet for 30-45 mins and we'll create an actionable plan that you can use without joining us 😃 we want to offer value first!

(there's only 1 bottleneck to fix everytime you get stuck but there is ALWAYS a bottleneck to fix!)

Thanks for reading my very long postings anyway before the year ends we are looking to open up our doors to 2-3 more agents who aspire to multiply 2x-5x their current incomes and working 30-50% less per day.

It can be done without losing the quality of your service (in fact you can enhance it)

Talk soon. Elfi.

28/09/2022

A pyramid of support?

Every Thursdays Heikal/myself run a structured course to share what works for us over the past weeks/months/years and lessons learned along the way.

The following week the Homies apply whatever they've learned! Stressful for them 😇 but that's the only way to internalize concepts.

Then there's a weekly, less structured, more personalised 1-on-1 program.

We spend 1 hour with any of the Homies who are facing challenges in their business and we help solve them through our knowledge/resources at our disposal.

Anything more than an hour is called lepak 🤣 which is also cool but we need to go off by 5.30pm!

Sometimes some of them come with 8-9 agendas but usually we identify 1 or 2 items that will take their business to the next stage.
(Usually the other items on the list will be resolved naturally if you focus on the 1-2 core issues)

So what are some examples of their agendas/challenges?

One of them got 4 leads unexpectedly from a random organic social media post, 2 resulted in listings.

This single video reached only one digital platform.

We showed how he could reach another 1000 potential clients for $10/day of ad spend so he'll be able to get more leads from this unexpectedly high performing video. Squeeze it dry while it lasts!

One of them wants to get more seller leads within 2km of his home. So we showed him how to use Meta Ads manager to use geotargeting + interest targeting + how to find more audience using the Lookalike feature for $7/day.

Another came in later and wanted to move his 2 week old listing in Geylang, he got 7 viewings but no offers.

So he got tips on how to price strategically online, remove some photos online and how to talk to the seller to review the price.

+ he's meeting a new seller in Sengkang tomorrow so wanted to recap the profit-first HDB upgrading concepts.

Another came in to ask on how to identify units to buy for a new launch at Bartley at $1.6m for a 2-bedder but we showed him a better buy at $1.6m, FH + 1000 sqft, 8 minutes to Arab Street (if that's important 😂)

And IG caption limit is such a downer. 🤬

Still a few more things happened, Heikal shared his $7k/mth rental strategy etc.

19/09/2022

Less than 29 days of joining us
..but closing a new launch at $2M+ 🔥

Congrats to for closing her first new launch of her career!

Is it luck? Is it skill? Is it both?

She got "luckier" by improving her chances by identifying aspects that she can control VS those she can't.

Her chances were quite good since she systematically made sure that she got "luckier" in every step of the way.

She positioned herself to be a consultant on digital media through Herohomes Go-To Expert Digital Training.

She was careful not to allow herself to be a commoditized order taker agent.

She ran through all her clients options based on their needs NOT templated advise of buy-BTO-then-wait-8-years kind.

She gained the confidence of this client even before meeting them but solidified the trust through her Essentials presentation.

This property is poised, based on data, to be sitting on profits in the next few years. Thanks URA data for helping her show actual data!

then shadowed her every step of the way to make sure that she'll be "luckier" since the quantum of this property was around $2M.

With Clinton's shadowing every single client objection was managed with confidence.

Finally she was assigned the ultimate pro-tagger to seal the deal.

Adee is not our first nor last new launch closer, in fact MORE than 60% of the team have closed new launches through a systematic and predictable process.

Thanks to all those experts involved in her closing from market positioning to objection handling!

Most importantly congrats to Adee for porting over to us and closing in such record time. This is her 3rd closing in less than 29 days.

Amazing work ethics and skill.
You deserve it 🔥🔥🔥🔥🔥🔥🔥🔥

08/09/2022

Forget courses! It's all about APPLICATION.

How do you convince your HDB resale seller to exit before 2023?

Why they only have these 2-3 months to exit before HDB resale prices fall 20% like 2013 onwards and lose $100k-$120k.

History repeats itself. Real estate is cyclical.

But one common objection is sell high, buy high? Understanding amortisation will handle this objection easily.

Most importantly what to do with the cash proceeds after selling?

These bi-monthly workshops are designed to improve the skills of our guys when presenting.

Heikal is facilitating the workshop today.

They'll secure exclusives easily, gain seller confidence, get their 2%-2.5% fees paid happily by their sellers.

Herohomes HQ at UB One is designed to 2x our agents presentation skills and position themselves as choice agents instead of transactional agents.

05/09/2022

Sold for $1M and then some.
Sell high, sell fast. Music to any seller's ears.

Thinking of producing a video soon on what goes on behind the scenes selling a Million dollar HDB flat. The thought process, the strategies.

Sell High, Buy Low Gameplan:
- Proper Media
- Max Exposure
- Price for Attention
- Close Bidding
= Million Dollar HDB

---------- A Note on Value ⬇️ --------

Focus on value, avoid being a commodity:

Nowadays it's MORE important than ever to prove to your HDB/Condo/Landed sellers why they'll be making $100k-$300k more (not only from selling but from finding properties with capital upside on the next property) + how to save another $50k-$100k (from sourcing undervalued properties + creative financing) in exchange for 2%-3% (or whatever you're charging)

They pay you $20k, they get $200k value.

They use another discount agent, they save $10k but lose $200k (or more)

- Of course we have to prove it first before claiming it.

Show them your case studies, results for your past clients, track record, HDB/URA data etc.

The competition is getting fiercer, stay relevant, provide higher value to stay ahead of the game.

Don't discount your worth and value, if you can't protect your own value(comms) then how will you help your client negotiate to get the highest/best prices when selling and lowest prices when buying?

Find a way to gather evidence on how you can get more for your clients VS the fees you'll be compensated with.

That's all on value proposition! To more $1M+ HDB deals!

Elfi HeroHomes

28/12/2022

06/12/2022

28/11/2022

14/11/2022

12/11/2022

12/11/2022

01/10/2022

30/09/2022

28/09/2022

19/09/2022

08/09/2022

05/09/2022

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