Michael Lim

13/10/2026

Are you a Real Estate Agent that works in a business or a business owner that works on the business?

Working in the business is the calls, the viewings, the listings, the negotiations. It matters. Nothing happens without it.

But someone also has to work on the business. Your systems. Your pipeline. Your numbers. The skills you’ll need next year, built this year.

Michael Ge**er wrote this in The E-Myth Revisited: work on your business, not just in it. I share this often with the agents in MLD, with one addition:

Don’t just work in your business. Work on it too. And the amazing thing is, your business starts working on you.

The system makes you more disciplined. The numbers keep you honest. And a business can only grow as far as the person running it. 💪

If you’re busy every week but feel stuck in the same place every year, reach out. Let’s have a chat over coffee and look at the business behind your week.

10/10/2026

08/10/2026

One of the first things I tell every new agent:

“Speed is more important than perfection.”

I get it. When you’re new, you want to get it right before you start. The perfect pitch, the perfect video, the perfect script. So you wait. And the waiting costs more than the mistakes would have.

The only way to get good at something is volume. Pitching, video editing, timelines, calculations. Nobody starts out good at these.

Do it enough times, and getting good stops being a question.

Your first few will be rough. That’s the price. Do it, learn from it, do the next one. 💪

And you don’t have to figure it out alone. That’s what a mentor is for: to cover the gaps you can’t see yet.

If you’re a newer agent stuck on getting it perfect, reach out. Let’s have a chat over coffee and get you moving.

07/10/2026

𝐖𝐡𝐲 𝐝𝐢𝐝 𝐚 𝟗𝟗-𝐲𝐞𝐚𝐫 𝐥𝐞𝐚𝐬𝐞𝐡𝐨𝐥𝐝 𝐜𝐨𝐧𝐝𝐨 𝐠𝐫𝐨𝐰 𝐚𝐥𝐦𝐨𝐬𝐭 𝟔 𝐭𝐢𝐦𝐞𝐬 𝐟𝐚𝐬𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐭𝐡𝐞 𝐟𝐫𝐞𝐞𝐡𝐨𝐥𝐝 𝐨𝐧𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐚𝐫𝐞𝐚?

📉 The Promenade @ Pelikat (Freehold) — just under 1% a year, over 16 years
📈 The Minton (99-year Lease) — about 5.6% a year

Same area. 𝐒𝐨 𝐰𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐦𝐚𝐝𝐞 𝐭𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞?

❌ Not the tenure.
✅ The number of units.

In the same period, The Minton sold more than 1,000 units. The Promenade sold under 100. That is roughly 𝐨𝐧𝐞 𝐬𝐚𝐥𝐞 𝐚 𝐰𝐞𝐞𝐤, against 𝐨𝐧𝐞 𝐬𝐚𝐥𝐞 𝐞𝐯𝐞𝐫𝐲 𝐭𝐰𝐨 𝐦𝐨𝐧𝐭𝐡𝐬.

🧐 𝐁𝐮𝐭 𝐰𝐡𝐲 𝐝𝐨𝐞𝐬 𝐭𝐡𝐞 𝐧𝐮𝐦𝐛𝐞𝐫 𝐨𝐟 𝐮𝐧𝐢𝐭𝐬 𝐝𝐞𝐜𝐢𝐝𝐞 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐬𝐞𝐥𝐥 𝐟𝐨𝐫?

• Every sale sets a baseline. The next seller points to it and prices above it.
• A bigger development means full facilities, which pulls in more demand.
• In a small development, there may be no sale of your unit type all year.

🤔 𝐒𝐨 𝐰𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐬𝐞𝐥𝐥, 𝐚𝐧𝐝 𝐧𝐨𝐛𝐨𝐝𝐲 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐡𝐚𝐬 𝐬𝐨𝐥𝐝 𝐚𝐥𝐥 𝐲𝐞𝐚𝐫?

You drop your price. Even in a rising market.

𝐍𝐨𝐰 𝐡𝐞𝐫𝐞 𝐢𝐬 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐩𝐨𝐢𝐧𝐭. Almost every new launch today is leasehold. So this was never really about freehold or leasehold.

It is about what happens when you judge a project on one factor.

Every project has at least one good thing to point at — a well-known developer, an attractive price, the location.

🧐 But if that one thing is all you check, 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐧𝐠 𝐭

06/10/2026

Motivation gets you started. Systems keep you going.

Came across this line from James Clear’s Atomic Habits again recently: “You do not rise to the level of your goals. You fall to the level of your systems.”

It stuck with me because I’ve watched it play out in our team.

The agents who break through aren’t always the most talented, or the most fired up in week one. They’re the ones still doing the boring parts in month six. Prospecting on the days nothing comes back. Showing up for training when they’re tired.

Believe in the system. Commit to the process.

And honestly, it’s a lot easier to keep going when the people around you are doing it too. 🙌🏼

If you’re working hard but feel like you’re doing it alone, reach out. Let’s have a chat over coffee and see where you’re at.

01/10/2026

BBQ on. Phones down. Families in. 🔥

Real estate can be intense. Late nights, weekend viewings, deals that fall through at the last minute. But the right people around you make all the difference. It’s the people you get to do life with.

Thank you to everyone who came with their little ones (two-legged and four-legged 🐾). A special shoutout to everyone who cooked, packed, set up, and stayed back to clean up. You made it feel effortless for the rest of us. 🙏

30/09/2026

August 2026 Top Achievers ✨

Every month we celebrate the people behind the numbers. Here’s who stood out in August.

Seb and Jayden — first Star Awards 🎉

Seb is a super sponge. Whatever gets shared, he takes it in and executes, and it’s no surprise this milestone came so quickly! Jayden is one of the hardest workers on the team. This month he closed a deal that started as a Facebook lead, and he earned every bit of it.

Shoutout to Johnson — 6 Star Awards in 8 months. He only started in real estate this year, and he’s shown up the same way every single month since. Consistency like that is rare!

Onwards to the last quarter of 2026. Let’s end the year strong! 🚀

24/09/2026

MLD Family BBQ Hangs is happening next Tuesday! 🔥 Partners, kids, fur kids, everyone’s invited. Plus we’re welcoming 6 new MLD teammates. See you there! 🍖🐾

23/09/2026

Checking out our future home? 🤣 Yay or nay

20/09/2026

1,800 PSF New Launch? This is not a scam. This is only for a privileged few that are eligible for an EC.

Let that sink in for a second — because right now, private OCR launches are pushing close to $3,000 psf. Same East region. Same buyer pool competing for space. And yet this one is priced under $1,800 psf.

So what’s the catch?

The catch is: not everyone can buy it. This is Coastal Cabana — an Executive Condominium in Pasir Ris. And ECs come with eligibility conditions.

But here’s what most people don’t realise — the “EC discount” doesn’t mean a discount on lifestyle.
Let’s break down what you’re actually getting.

Location. Coastal Cabana sits right beside Downtown East — NTUC, F&B, shops, all within walking distance. It’s a 5-minute walk to Pasir Ris Park. And it’s the first new EC to launch in Pasir Ris in over 12 years — which tells you something about how rare this opportunity actually is in this pocket of the East.

Facilities. Full condo-grade facilities — pool, gym, clubhouse, tennis court, yoga studio. This is not a stripped-down product. On paper, the living experience is the same to a private launch.

Now here’s the part that actually matters if you’re thinking long-term.

ECs have historically offered one of the more attractive entry points into private-equivalent housing — because pricing is structured around affordability for eligible buyers, not around matching private launch benchmarks.

That gap between EC entry price and private launch price is exactly why ECs have built a track record as a resilient asset class for buyers who qualify.

So the real question isn’t “is this too good to be true.”
The real question is: are you eligible — and if you are, why would you pay $3,000 psf private launch pricing when this door is still open to you?

That’s Coastal Cabana. Entry price, liveability, and future demand — all three, in one project.