27/11/2020
In line with safe distancing measures, many of the markets require registration for entry with limited slots available.
The Straits Times scopes out the best markets this festive period.
THE TIME CAPSULE
Ever walked into someone's home and wished you could buy an exact piece of his or her decor? At the upcoming experiential pop-up The Time Capsule, you can.
Housed in a showflat for luxury condominium The Iveria by Ove, the journey begins at the front door.
Walking through, shoppers will find the flat's three bedrooms and study kitted out with lifestyle items from some 35 local brands, curated according to the rooms.
The Grand Living Room brings together pieces like vases, ceramic plates and cushions. You will find leather-bound notebooks from Bynd Artisan in the Power Study and sheets from Sunday Bedding in the bedrooms.
A space called The Garden Room will feature artworks by local botanical artist Lucinda Law.
Registration is required, with a maximum of 15 people a slot.
Behind the experience is fashion designer Phuay Li Ying (of Ying The Label) and lifestyle property developer Joan Chang, 30, who runs boutique hotel Lloyd's Inn.
The entire concept is about stepping out of one's own home and into another, Ms Phuay, 31, says.
"We wanted to place the brands within spaces of the home, so people don't feel like they're just shopping at a booth or a mall. They are able to realise that some of these items can be a part of their life."
It was also the perfect opportunity for Ms Chang to officially debut her new brand of modern luxury condominiums in River Valley.
And with the new work-from-home normal, curating products within a home makes for relatable visual merchandising, adds Ms Phuay.
Shoppers will be given a slip of paper to mark the items they wish to purchase, before they pick them up and make payment at the end of the walk-through - a concept Ms Phuay describes as "Ikea-style".
She had been toying with the idea for a few months, after exploring collaborations with hotels to feature the watercolour art her clothing is known for in their rooms.
While that fell through, it gave her the inspiration to incorporate art - and retail - into daily life.
"Customers tell me they wish there was more brand story when they enter a store, so I'm always thinking of how to give experience to people and convey brand stories as part of their lifestyle," says Ms Phuay.
"I still feel that touch points for customers are very important. We used to have the big boutique fairs where shoppers were always very excited to touch and feel.
"The human touch is an important element and we can't forgo it."
Where: The Iveria by Ove, 58 Kim Yam Road
When: Dec 4 and 5, 11am to 9pm; Dec 6, 11am to 5pm
Admission: Free with registration thru https://wa.me/6584986109
