04/05/2026
Success Case Study: 5-Room Flat at 23 Membina
This was a great unit with one major challenge.
Because of the Ethnic Integration Policy / racial quota restriction, the flat could only be sold to Others, Malay and Indian buyers. That meant the largest buyer pool — Chinese buyers — could not purchase it.
So even though the unit had strong potential, our buyer pool was immediately much smaller.
Instead of marketing it passively, we focused on making the listing stand out from day one.
We used high-quality photography and enhanced the space with AI staging to help buyers see the full potential of the home. The result? Enquiries started coming in quickly.
But as expected, many enquiries were from Chinese buyers who were not eligible. So the key was not just generating attention — it was filtering carefully and finding the right buyer profile.
Eventually, we secured two suitable buyers for viewing.
We arranged for both to come around the same time to create urgency and show genuine demand. After viewing, one buyer made an offer immediately.
The lesson?
A difficult unit does not always mean a weak unit.
Sometimes, the right strategy, presentation, and buyer qualification can make all the difference.
