William Tan Real Estate Advisory

21/08/2026

A car takes you to the viewing. A van gets the house ready for one.

Most days the back of this thing looks like a small furniture store. Measuring tape, because I'm sizing up a room the second I walk into it. Tripod, because the photos and video get shot on the same visit. A set of keys from sellers who aren't home when buyers want to look around. Two toolboxes, because something always needs fixing. A trolley and straps for anything I don't want to carry twice. And a spare box I never fully unpack: books, a table lamp, cushions, a couple of paintings, some rocks left over from the last job.

None of that fits in a nice sedan. So I bought the thing that fits the work. The listing is the part everyone sees. The prep is the part that makes it sell. We got cut off before the luggage. Part two is coming, and yes, we'll deal with the shoe.

What do you think is inside? Best guess in the comments.

William Tan
R061781H
SRI Pte Ltd

21/08/2026

21/08/2026

Yesterday at Singapore Realtors Inc - SRI 1H 2026 awards. My district won the #1 position for Top District in the company. I am super proud to receive this award as it is credits to all my associates who have contributed to the success of the team and for this achievement. I want to thank everyone who made this happen and this award is FOR MY TEAM.

It makes me very happy that with a small team of 15 pax, we are able to shine bright and beat the rest. From just 1 agent 5 years ago, we have grown slowly and organically, as I am never one who is big on recruitment. Because I don't believe in mass recruiting to grow just for the numbers. there are way too many templated agents out there!!! I think quality beats quantity and I want my agents to discover thier unique position in this tough market.

I may not be the best mentor but I am grateful to everyone who stuck on and have the trust in me that we are in the trade to do some good work!!

CONGRATS TO US AGAIN!!!

18/08/2026

Holland Village, Joo Chiat, Tiong Bahru. But have you considered Upper Thomson?

Around the upcoming Thomson Reserve, foodies are spoilt for choice, from brunch to late night supper.

In this video, I share 5 go-to spots: Hello Arigato for brunch, Thai food, Teochew porridge, and familiar local favorites for lunch, Nam Kee Chicken Rice for old-school dinner, Selegie Soya Bean for dessert, and Roti Prata House for late night supper.

Stylish cafes, heritage favorites, desserts, and supper spots, all in the neighborhood upcoming Thomson Reserve residents will call home.

William Tan
R061781H
SRI Pte Ltd

14/08/2026

This is what I learned going from advertising to real estate.

Buyers don't buy floor plans. They buy the version of their life they can picture inside them. Twenty years in advertising taught me every product has a story, and the job is finding the angle that speaks to this particular buyer.

The data is the science. Anyone can pull it. Understanding people, and telling the story back to them, is the art. That's the part that takes years.

I'm not a salesperson. I'm a marketer who happens to sell property.

Selling or looking this year? DM me and we'll talk about how your property gets positioned.

William Tan
R061781H
SRI Pte Ltd

12/08/2026

Office-holic: A person who loves hanging out at his office.

Are you an Office-holic too?

10/08/2026

An empty unit is the hardest home to fall for.

Buyers walk into bare walls and floors and have to do the imagining themselves. Where the dining table goes. Whether the spare room takes a desk. Most won’t do that work, and the listing stays quiet.

Staging does the imagining for them. A set table, a study that reads as a study, a home that makes sense from the first step in. That first impression is what draws in enquiries, and what buyers remember after the viewing.

The unit in this reel is at Sceneca Residences, staged under DreamHaus, my home staging service. DM me for its details.

And if your own unit is on the market sitting empty, message me. I’ll show you what staging would do for it.

William Tan
R061781H
SRI Pte Ltd

07/08/2026

Your home isn't overpriced. It's just not ready.

Most of the homes I've taken buyers through weren't losing on price. They were losing in the first few minutes of the viewing. Cabinets stuffed to make the room look tidy, curtains still drawn in the afternoon, a stuffy smell the owner stopped noticing months ago, a loose handle nobody got round to fixing. None of it costs much to solve. All of it shapes what a buyer decides before they reach the second bedroom.

In this video, I go through the 5 mistakes I see most often, and what to do instead.

Pricing and timing are the science. Presentation is the art, and it's the part sellers control for free. It doesn't change what your home is worth. It changes how quickly a buyer can picture themselves in it.

Sellers and agents, what's the one thing you always fix before the first viewing? Tell me in the comments.

William Tan
R061781H
SRI Pte Ltd

03/08/2026

I had to burst the bubble of 3 HDB sellers in one afternoon.

The moment the 15-month wait-out period was removed, all three asked me: does this mean my flat is going up in price?

Not necessarily. The policy helps private property owners right-size faster, and larger, newer, well-located flats stand to benefit most. It can't make an old lease younger, remove a bad facing, or fix an unrealistic price.

Sellers, don't price a home based on a headline. Market it well, price it realistically, and listen to actual buyer feedback.

Do you think any of these three sellers will see a price increase? Comment below.

William Tan
R061781H
SRI Pte Ltd

28/05/2026

Before Turf City transforms, one new launch arrives first.

Dunearn House is set to become one of D11’s most watched new launches — positioned within the future Turf City transformation.

For buyers seeking a premium Bukit Timah address with nature, prestige and long-term growth potential.

DM DUNEARN or Whatsapp 9386 3406 for preview details and my buyer notes.

William Tan
Singapore Realtors Inc - SRI
CEA: R061781H